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4 4-11 nrg gsc presentation

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Presentation to encourage the formation of a New River Gorge Geotourism Stewardship Council

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4 4-11 nrg gsc presentation

  1. 1. Geotourism for West Virginia <ul><li>New River Gorge GeoCouncil April 2011 </li></ul><ul><li>geo  tour  ism n: tourism that sustains or enhances the geographical character of a place – its environment, culture, asthetics, heritage, and the well-being of its residents </li></ul>
  2. 2. 2000 NGS Launches Geotourism <ul><li>Geotourism MapGuides & Websites </li></ul><ul><li>Geotourism Charter for destination leadership </li></ul><ul><li>Focused on the fabric of local communities </li></ul><ul><li>Spotlights local culture, history, values, places </li></ul><ul><li>Goal – provide an authentic travel experience </li></ul><ul><li>Locally driven – you & me </li></ul><ul><li>Mission– Protect the world’s distinctive places through wisely managed tourism and enlightened destination stewardship </li></ul>
  3. 3. DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE Touring R & R Entertainment
  4. 4. Touring-style tourism Relies on human and physical character of place. <ul><li>ACTIVITIES </li></ul><ul><li>sightseeing </li></ul><ul><li>history </li></ul><ul><li>nature </li></ul><ul><li>scenery </li></ul><ul><li>hiking / Nordic skiing </li></ul><ul><li>local shopping </li></ul><ul><li>typical cuisine </li></ul><ul><li>photography </li></ul><ul><li>culture & festivals </li></ul><ul><li>CHARACTERISTICS </li></ul><ul><li>Diffuse impact </li></ul><ul><li>Supports small businesses </li></ul><ul><li>Requires protecting nature and heritage </li></ul><ul><li>Needs architecture, landscapes, culture unique to the locale. </li></ul>
  5. 5. R & R tourism Depends only on physical character of place. <ul><li>ACTIVITIES </li></ul><ul><li>coastal resorts </li></ul><ul><li>golf </li></ul><ul><li>downhill skiing </li></ul><ul><li>water sports </li></ul><ul><li>vacation homes </li></ul><ul><li>CHARACTERISTICS </li></ul><ul><li>Risk of sprawl </li></ul><ul><li>Environmental impacts </li></ul><ul><li>Opportunity for architecture, landscaping, cuisine, day tours, that suit the locale. </li></ul>
  6. 8. Entertainment-style tourism Manufactured attractions that do not depend on character of place. <ul><li>ACTIVITIES </li></ul><ul><li>theme parks </li></ul><ul><li>outlet malls </li></ul><ul><li>amusement parks </li></ul><ul><li>convention centers </li></ul><ul><li>sports arenas </li></ul><ul><li>casinos </li></ul><ul><li>CHARACTERISTICS </li></ul><ul><li>Changes nature of locale; high impact. </li></ul><ul><li>High employment generator. </li></ul><ul><li>Mass tourism; high traffic. </li></ul>
  7. 11. DESTINATION STYLE DRIFT . . . if development unchecked, unguided Unspoiled destination SPOILED ? Touring R & R Entertain- ment
  8. 12. Tourism and sustainability SUSTAINABLE TOURISM: First,do no harm people, profit, planet <ul><li>Overcrowding </li></ul><ul><li>Lower quality of experience </li></ul><ul><li>Loss of distinctiveness </li></ul><ul><li>Erosion of culture and environment </li></ul>UNSUSTAINABLE TOURISM GEOTOURISM: Now, celebrate the place Chain hotels, resorts, malls, etc
  9. 13. Geotourism What More and More People Want From Travel <ul><li>Tourism that sustains or enhances the geographical character of a place — its • environment, • culture, • aesthetics, • heritage, and • the well-being of its residents. </li></ul>
  10. 14. From eco- to geo- All place-based types of tourism = the ENTIRE destination Manage tourism so that it pays to protect the place, not destroy it . Sightseeing Local cuisine Cultural tourism Nature-based tourism Heritage tourism Green tourism GEOTOURISM Agri- tourism
  11. 15. geotourism Tourists— How to get more out of my trip; how to be a good visitor. Presevationist/conservationists— How tourism can protect (not destroy) our distinctive assets. Residents— How tourism can help us, enrich our lives. Politicians— How we can create prosperity, boost our govt’s popularity. Tourism promoters— How we can claim success. Tourism businesses— How we can grow and thrive. A constituency of stewardship
  12. 16. The Geotourists
  13. 18. GEO-SAVVYS URBAN SOPHIS-TICATES SELF-INDUL-GENTS GOOD CITIZENS OUTDOOR SPORTS-MEN APA-THETICS TRADI- TIONALISTS WISHFUL THINKERS MEAN HH INCOME NUMBER OF TRIPS
  14. 19. New Trends in Travel <ul><li>TIA-National Geographic Study in 2002 </li></ul><ul><ul><li>73% want clean, unpolluted environment </li></ul></ul><ul><ul><li>80% want outstanding scenery </li></ul></ul><ul><ul><li>61% believe their trip is better if it preserves natural, historic, and cultural sites </li></ul></ul><ul><ul><li>62% (95M) key to learn about other cultures </li></ul></ul><ul><ul><li>54% want places off the beaten track , local places </li></ul></ul><ul><ul><li>41% want an authentic travel experience </li></ul></ul>
  15. 20. A Geotourism Strategy geotourism assets Education <ul><li>Identify • Sustain • Develop • Market </li></ul>
  16. 21. “ Eco” on a billboard?!!
  17. 22. NGS Geotourism Deliverables <ul><ul><li>Printed MapGuide </li></ul></ul><ul><ul><li>Website developed , hosted, and co-branded by National Geographic Maps Division </li></ul></ul>
  18. 23. Geotourism MapGuides <ul><li>Characteristics </li></ul><ul><li>National Geographic co-brand with local geotourism stewardship council. </li></ul><ul><li>Council helps communities submit content for the map, within NGS guidelines; NGS makes final selection. </li></ul><ul><li>Dual purpose: 1. Creates a marketing/educational map; 2. Serves as an awareness-raising catalyst for the people of the place. </li></ul>
  19. 25. Geotourism Websites now employ
  20. 26. A Powerful Tool for Telling the Stories of your Places Online Full Multi-Media with Images, Video, Audio, and More Flexible and Highly Customized Content & Story Development Dynamic, Fully-Integrated Mapping
  21. 27. GeoConsensus System Overview Destination’s Geotourism Website Geotourism Stewardship Council determines content model Content Contributors Site Visitors and Subscribers Portal editor NatGeo 14M/month
  22. 28. How it Works NatGeo 14M/month
  23. 29. National Geographic Maps Division <ul><li>Reviews the nominations and edits the material </li></ul><ul><li>Works with Geo Council to develop themes </li></ul><ul><li>Creates the print & online map; designs the website </li></ul><ul><li>Promotes the launch of the project </li></ul><ul><li>3 site visits </li></ul>
  24. 33. NG News NG Traveler magazine Links to int’l editions and channels Guidebooks . . . linked to nationalgeographic.com 14 million visitors/month NG Traveler Geotourism MapGuide sites GPS-enabled handhelds CSD Website
  25. 34. Tourism offices pick up the theme
  26. 35. Geotourism Benefits <ul><li>Destination Stewardship </li></ul><ul><li>Non-traditional authentic assets featured </li></ul><ul><ul><li>Birding, Ag-touring, Historic, Cultural, Working landscapes </li></ul></ul><ul><li>Increased Tourism </li></ul><ul><ul><li>National Geographic Branding </li></ul></ul><ul><ul><li>Target responsible tourists </li></ul></ul><ul><li>Travelers are more resource conscious </li></ul><ul><ul><li>Focus on resource protection, sustainability, authenticity </li></ul></ul><ul><li>Jobs are created </li></ul>
  27. 36. A Geotourism Strategy for West Virginia <ul><li>Apply </li></ul><ul><li>Review </li></ul><ul><li>Educate </li></ul><ul><li>Identify and Promote </li></ul><ul><li>Assess </li></ul><ul><li>Plan </li></ul><ul><li>Implement </li></ul><ul><li>Monitor and Evaluate </li></ul>
  28. 37. <ul><li>Objective 1 : Research and Visioning  </li></ul><ul><li>Research on local residents and travelers attitudes, behaviors, and preferences. </li></ul><ul><li>Formation of GSC’s in each targeted region. </li></ul><ul><li>Develop implementation plan </li></ul><ul><li>Objective 2 : Education, Asset Inventory, and Assessment </li></ul><ul><li>Educational workshops throughout each targeted region </li></ul><ul><li>Geotourism assets nominated for the Geotourism for WV Website </li></ul><ul><li>First Impressions for Geotourism Assessments. </li></ul><ul><li>Objective 3 : Promotion and Planning </li></ul><ul><li>NGS co-branded Geotourism for West Virginia Website goes live </li></ul><ul><li>Focus Groups for Geotourism planning sessions </li></ul><ul><li>Additional tourism regions targeted to participate </li></ul>
  29. 38. Geotourism for West Virginia <ul><li>Pilot in NRG and Eastern Panhandle </li></ul><ul><li>TGA Project Coordinator </li></ul><ul><li>Statewide Advisory Council </li></ul><ul><li>Regional Geotourism Stewardship Councils </li></ul><ul><ul><li>Support stewardship, Sign Geotourism Charter </li></ul></ul><ul><ul><li>Local coordination – volunteers, VISTA, intern, etc. </li></ul></ul><ul><ul><li>Help eduate </li></ul></ul><ul><ul><li>Encourage local nominations </li></ul></ul><ul><ul><li>Balanced content: arts, culture, places, geology, history, … </li></ul></ul><ul><li>National Geographic </li></ul><ul><ul><li>Fact checking, editorial work, cartography, website content development, TA </li></ul></ul>
  30. 39. What is Project Status? <ul><li>Proposal from NGS to develop website and provide technical assistance </li></ul><ul><li>Seeking funding for pilot </li></ul><ul><li>Need letters of support from pilot regions </li></ul><ul><li>Potential timetable </li></ul><ul><ul><li>Launch summer/fall 2011 </li></ul></ul><ul><ul><li>Fall through Winter– Solidify Council, Workshops, and website nominations </li></ul></ul>
  31. 40. How Can You Help? <ul><li>Agree to serve on the NRG GSC </li></ul><ul><li>Letter of support </li></ul><ul><li>Support or resources you can provide? </li></ul><ul><li>Direct or indirect funding opportunities? </li></ul>
  32. 41. Think beyond the map How to promote prosperity in the New River Gorge? <ul><li>Sustain local businesses and communities </li></ul><ul><li>Restore natural environment </li></ul><ul><li>Enhance the well-being of local residents </li></ul>

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