Search and social discovery drive engagement, so good content underpins both natural search visibility and social media marketing.
Content marketing is about providing the content your customers are looking for, and a well executed strategy will attract prospects and convert them to leads and ultimately customers.
Your content should answer questions prospects have about your product. It should inform and educate. It should inspire and reinforce your brand.
And most importantly it should have a well defined purpose. This presentation provides a simple framework for building a content marketing strategy for your business.