M2M Touchpoints becoming smart

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M2M (Machine 2 Machine) / IcT (Internet of Things) generates plenty new opportunitiies to enrich our digital customer touchpoints. See http://www.smartm2m.de

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M2M Touchpoints becoming smart

  1. 1. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 1 Touchpoints are becoming smart. A brief journey from Detroit to a smart future. // Simon Noggler – 10.09.2013
  2. 2. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 2 Customer demand loop. BUY Marketing & Sales OWN Delivery & Service needresearch selection purchase referral usage maintenance setup
  3. 3. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 3 Where we come from. Any customer can have a car painted any colour that he wants so long as it is black. Henry Ford
  4. 4. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 4 Where we come from. CC License, Photo by PeterJBellis
  5. 5. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 5 Where we come from. A product driven economy.
  6. 6. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 6 The transition period. One customer well taken care of could be more valuable than $10,000 worth of advertising. Jim Rohn (Entrepreneur)
  7. 7. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 7 The transition period.
  8. 8. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 8 The transition period.
  9. 9. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 9 The transition period. A service driven economy.
  10. 10. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 10 The paradigm shift. You have to be a learning company, and learn about what’s next….the ability to go Man-to-Machine, the ability to marry real-time customer data with real-time performance data of our products… that to me is the holy grail in our business. Jeff Immelt (CEO GE)
  11. 11. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 11 The paradigm shift. CC License, Photo by Martin Alvarez Espinar
  12. 12. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 12 The paradigm shift. 340.282.366.920.938.463.463.374.607.431.768.211.456
  13. 13. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 13 The paradigm shift. A network based economy. controllocate service book use fix pay market
  14. 14. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 14 The paradigm shift.
  15. 15. // doubleSlash Net-Business GmbH, 10.09.2013 Seite 15 The paradigm shift. You want your customers to be your fans. CC License, Photo by David Goehring

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