Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rich Snippet: indicizzare o posizionare?

2,644 views

Published on

Presentazione fatta al ConvegnoGT nel dicembre 2012 dove ho parlato di Rich Snippet.

Published in: Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Rich Snippet: indicizzare o posizionare?

  1. 1. Indicizzare è posizionare(?): Quando il termine indicizzazione è sinonimo di posizionamento. Nome: Michele Baldoni - @dottorseo Data presentazione: 16/12/2012 Evento: ConvegnoGT - Riccione
  2. 2. Page 2 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare?
  3. 3. Page 3 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Spiegazione dei termini Indicizzazione: Termine che indica il fatto che una risorsa (pagina, pdf, video, immagine, …) legata al nostro sito sia presente negli indici dei motori di ricerca. Posizionamento: Termine che indica il fatto che una risorsa (vedi sopra) sia in posizione rilevante in relazione ad una determinata query di ricerca eseguita sui motori.
  4. 4. Conosci la differenza tra indicizzazione e posizionamento? Differenza fra indicizzazione e posizionamento di un sito web Le differenze tra indicizzazione e posizionamento sui motori di ricerca … Page 4 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. La chiarezza arriva dal web
  5. 5. I termini indicano significati differenti… … ma visti in ottica SEO possono assomigliarsi
  6. 6. Page 6 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare? QUANTI DI VOI CURANO L’INDICIZZAZIONE?
  7. 7. Page 7 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare? QUANTI DI VOI CURANO IL POSIZIONAMENTO?
  8. 8. Page 8 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare? QUANTI MODI ESISTONO PER INDICIZZARE UNA RISORSA? Intendo quanti tipi di snippet o differenti modi di essere presenti in SERP esistono per indicizzare tutti i tipi di risorse 12
  9. 9. Page 9 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare? QUANTI MODI ESISTONO PER INDICIZZARE UNA RISORSA? Intendo quanti tipi di snippet o differenti modi di essere presenti in SERP esistono per indicizzare tutti i tipi di risorse 12
  10. 10. Page 10 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Indicizzare è posizionare? CHE IO CONOSCO… 15
  11. 11. Page 11 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Snippet «Organico» semplice
  12. 12. Page 12 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Varianti di Snippet (Schema.org – Google Plus – Rich Snippet) Dare un fattore di freschezza Più scelta di atterraggio Mostrare Credibilità e Affidabilità Mostrare l’Autorevolezza
  13. 13. Page 13 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Varianti di Snippet (Schema.org – Google Plus e altri Social – Rich Snippet) Mostrare il giudizio Mostrare info utili - Ricette Mostrare info utili - Eventi Mostrare che si hanno molti dati sul sito
  14. 14. Page 14 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Varianti di Snippet (Schema.org – Google Plus e altri Social – Rich Snippet) Mostrare la navigazione E’ un’app ?
  15. 15. Page 15 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Quando indicizzare è posizionare! Canali verticali: News - Immagini - Maps - Video NEWS NEWS
  16. 16. Page 16 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Immagini Quando indicizzare è posizionare! Canali verticali: News - Immagini - Maps - Video
  17. 17. Page 17 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Maps Quando indicizzare è posizionare! Canali verticali: News - Immagini - Maps - Video
  18. 18. Page 18 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Maps Quando indicizzare è posizionare! Canali verticali: News - Immagini - Maps - Video
  19. 19. Page 19 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Video Quando indicizzare è posizionare! Canali verticali: News - Immagini - Maps - Video
  20. 20. Page 20 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet Varianti di Snippet (Schema.org – Google Plus e altri Social – Rich Snippet) Occupare posizioni con i profili Social
  21. 21. Page 21 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Visualizzazioni degli snippet …poi arriva «lui» e… ne parliamo nel 2013!!!
  22. 22. Page 22 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Problemi di indicizzazione Problemi di indicizzazione Problema Causa Soluzione La pagina non si indicizza Ma ai motori glielo hai detto? Add URL / Link / Tweet / Citazione La pagina non si indicizza Robots.txt con Disallow: / [ Disallow: ] [ Allow: / ] La pagina non si indicizza Meta tag robots con NOINDEX [ index ] [ index,follow] [ all ] La pagina indicizzata è la vecchia versione Redirezione sbagliata / assente Redirect 301 permanent Il titolo dello snippet non è il tag Title Title non pertinente Controllare H1, link entranti, Ancore [#]
  23. 23. Page 23 - 16/12/12 – Indicizzare non è posizionare(?): quando indicizzazione è sinonimo di posizionamento. Problemi di indicizzazione Problemi di indicizzazione Necessità Problema Causa Soluzione Redirigere una pagina indicizzata La vecchia url rimane indicizzata 302 / meta refresh 0 sec Redirect 301 permanent Meta refresh 0 secondi <meta http-equiv="refresh" content="0;url=http://www.isolaniracingteam.com/" />
  24. 24. Grazie!! www.mbweb.it plus.google.com/102551706542575906321 michelebaldoni@gmail.com www.drseo.it michelebaldoni www.linkedin.com/in/michelebaldoni

×