Benefits of Email Marketing• Gives you a “touch.” • Communication diversification.• Helps follow-up. • Distributes information.• Backs up other marketing. • Establishes you as an authority.• Captures opt-ins. • Generates leads.• Allows targeting • Encourages referrals.• Drives web traffic. • Stimulates repeat biz.• Builds trust & loyalty. • Pulls people from social media to• Establishes rapport. your private area.• Generates action. • Helps see those truly interested.• Inexpensive. • Gets people not on social media.• Personalized.• Measurable results.• People want to be led.• Better visibility than noisy FB.
Building Your List• Gather email addresses.• Add existing clients.• Free promos.• Sign-up option on website.
Create Branded Template• Create header from existing website.• Adjust colors.• Add your personality.• Personalize with photo.
Email Newsletter Content1. Value Content 1. Inspire, Inform & Interact2. WIIFM? 1. What’s in it for me?3. CTA 1. Call to Action
Email Newsletter Do’s & Don’tsDo Don’t• Create valuable newsletters • Send sales-y newsletters with great content. that are all about you.• Send only to those who opt • Spam people who did not in. request it.• Ask people to opt-in when • Spam people who did not you talk to them. request it.• Create different newsletters • Send generic newsletters to for different niches. everyone.• Use one or two photos for • Create your whole pop value. newsletter in images.