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Embed a Revolution!

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This was my keynote delivered to the Better Embedded 2013 conference in Florence.

A new renaissance is what we need to be successful as companies and the startup and maker movement is the perfect fit for this kind of revolution.

New business models and a new approach to companies organisation is the only way to success in these new economic landscape.

Published in: Technology
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Embed a Revolution!

  1. 1. Embed a Revolution! Eugène Delacroix - Liberty Leading the People - 1830
  2. 2. Let’s draw a parallel Industrial Revolution(s) Renaissance What I am going to say today
  3. 3. Before we move on...
  4. 4. IT.COULD.WORK!!!
  5. 5. What’s a revolution?
  6. 6. rev·o·lu·tion noun ˌre-və-ˈlü-shən a :a sudden, radical, or complete change b :a fundamental change in political organization; especially: the overthrow or renunciation of one government or ruler and the substitution of another by the governed c :activity or movement designed to effect fundamental changes in the socioeconomic situation d :a fundamental change in the way of thinking about or visualizing something : a change of paradigm <the Copernican revolution> e :a changeover in use or preference especially in technology <the computer revolution> <the foreign car revolution>
  7. 7. sudden radical complete change
  8. 8. Plato Hegel Kant
  9. 9. Industrial Revolutions
  10. 10. Industrial Revolutions 1st 2nd 3rd 4th
  11. 11. 1st and 2nd Industrial Revolution
  12. 12. 3rd and 4th Industrial Revolution
  13. 13. 3rd and 4th Industrial Revolution
  14. 14. But, there’s more!
  15. 15. Multiplication 1
  16. 16. Commoditization 2
  17. 17. Dramatic price decrease 3
  18. 18. Education - Manufacturing - Makers There’s a fight going on! Check the ‘There’s a fight going on!’ statement.
  19. 19. Why it doesn’t matter (any more)
  20. 20. 1 http://highwayone.io New fabrication models
  21. 21. http://www.flickr.com/photos/gcardinal 2 The supply chain is ready
  22. 22. 3 Knowledge is available http://www.flickr.com/photos/enriquecarnicero
  23. 23. It’s no more like this Modern Times - 1936
  24. 24. Truth is, this is not enough!
  25. 25. Let’s enter the time machine! http://www.flickr.com/photos/chaoticgood01
  26. 26. Ludicrous speed
  27. 27. Renaissance Raffaello Sanzio - La Scuola di Atene - Circa 1509
  28. 28. Lorenzo il Magnifico Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534
  29. 29. Giuseppe Zocchi - Piazza della Signoria - Circa 1717 A politician 1
  30. 30. An artist Quant’è bella giovinezza che si fugge tuttavia! Chi vuol esser lieto, sia: del doman non v’è certezza. Canti Carnascialeschi - Canzona di Bacco 2
  31. 31. A patron 3 Sandro Botticelli - Adorazione dei Magi - 1475
  32. 32. Renaissance as an ecosystem
  33. 33. Was Lorenzo a Venture Capitalist?
  34. 34. Who was a Renaissance startupper?
  35. 35. Leonardo
  36. 36. An inventor 1
  37. 37. An artist 2 Leonardo - The last supper - 1494/1498
  38. 38. An artist Muovesi l’amante per la cos’amata come il senso e la sensibile e con seco s’unisce e fassi una cosa medesima. L’opera è la prima cosa che nasce dell’unione. Se la cosa amata è vile, l’amante si fa vile. Quando la cosa unita è conveniente al suo unitore, li seguita dilettazione e piacere e sadisfazione. Quando l’amante è giunto all’amato, lì si riposa. Quando il peso è posato, lì si riposa. La cosa cognusciuta col nostro intelletto. Muovesi l’amante 3
  39. 39. Ho modi de ponti leggerissimi et forti, et atti a portare facilissimamente, et cum quelli seguire, & alcuna volta fuggire li inimici, et altri securi et inoffensivi da foco et battaglia, facili e commodi da levare et ponere. Et modi de arder et disfare quelli de l'inimico. So in la obsidione de una terra toglier via l'acqua de' fossi, et fare infiniti ponti, ghatti et scale et altri instrumenti pertinenti ad dicta expedizione. In tempo di pace credo satisfare benissimo a paragone de omni altro in architectura, in composizione di edificii publici et privati, et in conducer acqua da uno loco ad uno altro. Item, conducerò in scultura di marmore, di bronzo et di terra, similiter in pictura, ciò che si possa fare ad paragone de omni altro, et sia chi vole. A startupper? 4
  40. 40. Everything was already there!
  41. 41. And we invented it!
  42. 42. So what happened?
  43. 43. When the goin’ gets tough... Animal House - Bluto’s speech - 1978
  44. 44. ... the tough get goin’
  45. 45. My (Personal) Recipe http://www.flickr.com/photos/ntr23
  46. 46. Openness http://www.flickr.com/photos/loop_oh
  47. 47. http://peoplemov.in/ 1 Atoms and Bits
  48. 48. http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/ 2 Products
  49. 49. Is this a moral imperative? Everywhere you look, there’s devices for free that have everything you need to make anything do anything. ...the world is full of capacious, capable, disposable junk and it cries out to be used again. Cory Doctorow - Makers - 2009 2
  50. 50. Nabaztag - Karotz 3 Products
  51. 51. Houston, we’ve had a problem Apollo 13 Crew
  52. 52. Education http://www.flickr.com/photos/chrismetcalf
  53. 53. 1 School
  54. 54. 2 http://www.codedojo.com Coding and Making
  55. 55. 3 http://www.damentors.com Mentoring
  56. 56. Dead Poets Society - Ending Scene - 1989 We need to stand up!
  57. 57. Companies Modern Times - 1936
  58. 58. 1 Lean, Agile and Flat
  59. 59. 2
  60. 60. 3 No mahogany tables http://www.flickr.com/photos/wingatestatearena
  61. 61. “De qua!” L’armata Brancaleone - Speech to the troups - 1966
  62. 62. and some assumptions...
  63. 63. The biggest opportunity we have in Italy is having no opportunities
  64. 64. Time’s over 1 http://www.flickr.com/photos/64738468@N00
  65. 65. http://www.flickr.com/photos/cocoabeachjoe 2 We need to play the system
  66. 66. It depends on us! 3 Italian Parliamente - Assemblea Costituente - 1946
  67. 67. No BS, please.
  68. 68. Ron Finley:Bring your shovel http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html
  69. 69. So, do whatever you want. But do something... now. Embed your revolution!
  70. 70. Thanks!
  71. 71. http://about.me/alessandro.galetto

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