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https://www.flickr.com/photos/-followthemusic- 
Creativity Will 
Save the 
World!
https://www.flickr.com/photos/riekhavoc 
poll time!
Are 
you 
creative?
cre·a·tive noun krē-ˈā-tiv, ˈkrē-ˌ 
1 : having or showing the ability to make new things 
or think of new ideas. 
2 : usin...
“… unusual, and often dishonest way.”
cre·a·tive noun krē-ˈā-tiv, ˈkrē-ˌ 
1 : having or showing the ability to make new things 
or think of new ideas. 
2 : usin...
So, according 
to that 
definition…
everybody is creative!
And, 
you 
know what?
https://www.flickr.com/photos/thomashawk 
it’s true!
or, at least, 
everybody used to be
do you 
remember when?
https://www.flickr.com/photos/gideon 
when you were a child
but why?
no fear
https://www.flickr.com/photos/leader_maximo 
no rules
no limits 
https://www.flickr.com/photos/vlastula
a natural tendency to behave like a brat
https://www.flickr.com/photos/atomicshed 
able to seamlessy build teams
So, 
what happened?
https://www.flickr.com/photos/rnddave 
you just grew up
https://www.flickr.com/photos/what_i_see 
in a system not built to 
nurture creativity
When does this 
start?
from preschool to 1st grade
and it goes on… 
forever!
Shhhhh, 
I will tell you 
a secret!
IT IS ALL INVENTED!
but you struggle 
with the three 
principles (plus one)
1.threat 
2.blackmail 
3.corruption 
4.(love/passion)
plus…
our brain (Paul D. MacLean model)
and…
Left Brain vs Right Brain
Now, think about 
creativity…
we are deceived 
by assumptions
Leonardo?
eames lounge chair?
fashion design?
Car design? (Ferrari 125s)
a small tribute - Attilio Galetto (left)
reality is…
you can be creative 
in every field
I’ll tell you a story
listen to this…
what’s that?
Спу́тник-1
Sputnik 1
October 4th, 1957
in the meantime…
Applied Physics Laboratory - JHU
Guier - McClure - Weiffenbach
GPS was born
here’s another…
listen to this…
Apollo 13 crew : Haise - Swigert - Lovell
Ground Control - Gene Kranz
April 11th 1970
then something bad 
happened…
April 14th - an oxygen tank exploded…
a little bit of a problem, isn’t it?
what can you do?
you start thinking…
and, as every good 
American would do…
use duct tape to fix it!
here’s how
and the last one
Doug Dietz - Principal Designer GE HC
MRI Machine
do you notice anything wrong?
https://www.flickr.com/photos/spyndle 
80% of child patients must be sedated
not so good, huh?
GE Adventure Series MRI Machine
10% sedated children 
insignificant cost
and a personal one…
Karotz (formerly Nabaztag)
what did we 
understand?
creativity may have 
different origins
curiosity
urgency
understanding
Love and passion
and very often leads 
you to unchartered 
territories
and it must do… 
Remember the 
definition!
https://www.flickr.com/photos/acplinfo 
didn’t we already do that?
so, here’s my 
definition of 
creativity
https://www.flickr.com/photos/splorp 
willingness to say NO
https://www.flickr.com/photos/annnna 
ability to ask ‘why?’
http://www.flickr.com/photos/joestump 
ability to use your (and others) brain
willingness to have an impact
https://www.flickr.com/photos/old_sarge 
ability to think ‘without’ dots
https://www.flickr.com/photos/ebjerke 
ability to find the balance
https://www.flickr.com/photos/leventlecri 
ability to restore the value of words
https://www.flickr.com/photos/xcezzx 
ability to imagine stories
https://www.flickr.com/photos/jurvetson/ 
ability to craft beauty
so, what do we 
need to do?
https://www.flickr.com/photos/jurvetson/ 
be a revolutionary?
problem is…
there was only 
one Che Guevara
all the others…
just bought the t-shirt
reality is…
https://www.flickr.com/photos/jdhancock 
YOU ARE A CREATIVE
remember,
“If you can design one thing, 
you can design anything.” (Massimo Vignelli)
so, you just need to 
stand up, and…
save the world!
thank you!
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Creativity will save the world!

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Creativity, and design, is a major force that can shape the experiences we live in our world. We need to understand why creativity is not supported, and nurtured, by the business environment. At the very same time we need to define what creativity is.

Published in: Design

Creativity will save the world!

  1. 1. https://www.flickr.com/photos/-followthemusic- Creativity Will Save the World!
  2. 2. https://www.flickr.com/photos/riekhavoc poll time!
  3. 3. Are you creative?
  4. 4. cre·a·tive noun krē-ˈā-tiv, ˈkrē-ˌ 1 : having or showing the ability to make new things or think of new ideas. 2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created. 3 : done in an unusual, and often dishonest way.
  5. 5. “… unusual, and often dishonest way.”
  6. 6. cre·a·tive noun krē-ˈā-tiv, ˈkrē-ˌ 1 : having or showing the ability to make new things or think of new ideas. 2 : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created. 3 : done in an unusual and often dishonest way.
  7. 7. So, according to that definition…
  8. 8. everybody is creative!
  9. 9. And, you know what?
  10. 10. https://www.flickr.com/photos/thomashawk it’s true!
  11. 11. or, at least, everybody used to be
  12. 12. do you remember when?
  13. 13. https://www.flickr.com/photos/gideon when you were a child
  14. 14. but why?
  15. 15. no fear
  16. 16. https://www.flickr.com/photos/leader_maximo no rules
  17. 17. no limits https://www.flickr.com/photos/vlastula
  18. 18. a natural tendency to behave like a brat
  19. 19. https://www.flickr.com/photos/atomicshed able to seamlessy build teams
  20. 20. So, what happened?
  21. 21. https://www.flickr.com/photos/rnddave you just grew up
  22. 22. https://www.flickr.com/photos/what_i_see in a system not built to nurture creativity
  23. 23. When does this start?
  24. 24. from preschool to 1st grade
  25. 25. and it goes on… forever!
  26. 26. Shhhhh, I will tell you a secret!
  27. 27. IT IS ALL INVENTED!
  28. 28. but you struggle with the three principles (plus one)
  29. 29. 1.threat 2.blackmail 3.corruption 4.(love/passion)
  30. 30. plus…
  31. 31. our brain (Paul D. MacLean model)
  32. 32. and…
  33. 33. Left Brain vs Right Brain
  34. 34. Now, think about creativity…
  35. 35. we are deceived by assumptions
  36. 36. Leonardo?
  37. 37. eames lounge chair?
  38. 38. fashion design?
  39. 39. Car design? (Ferrari 125s)
  40. 40. a small tribute - Attilio Galetto (left)
  41. 41. reality is…
  42. 42. you can be creative in every field
  43. 43. I’ll tell you a story
  44. 44. listen to this…
  45. 45. what’s that?
  46. 46. Спу́тник-1
  47. 47. Sputnik 1
  48. 48. October 4th, 1957
  49. 49. in the meantime…
  50. 50. Applied Physics Laboratory - JHU
  51. 51. Guier - McClure - Weiffenbach
  52. 52. GPS was born
  53. 53. here’s another…
  54. 54. listen to this…
  55. 55. Apollo 13 crew : Haise - Swigert - Lovell
  56. 56. Ground Control - Gene Kranz
  57. 57. April 11th 1970
  58. 58. then something bad happened…
  59. 59. April 14th - an oxygen tank exploded…
  60. 60. a little bit of a problem, isn’t it?
  61. 61. what can you do?
  62. 62. you start thinking…
  63. 63. and, as every good American would do…
  64. 64. use duct tape to fix it!
  65. 65. here’s how
  66. 66. and the last one
  67. 67. Doug Dietz - Principal Designer GE HC
  68. 68. MRI Machine
  69. 69. do you notice anything wrong?
  70. 70. https://www.flickr.com/photos/spyndle 80% of child patients must be sedated
  71. 71. not so good, huh?
  72. 72. GE Adventure Series MRI Machine
  73. 73. 10% sedated children insignificant cost
  74. 74. and a personal one…
  75. 75. Karotz (formerly Nabaztag)
  76. 76. what did we understand?
  77. 77. creativity may have different origins
  78. 78. curiosity
  79. 79. urgency
  80. 80. understanding
  81. 81. Love and passion
  82. 82. and very often leads you to unchartered territories
  83. 83. and it must do… Remember the definition!
  84. 84. https://www.flickr.com/photos/acplinfo didn’t we already do that?
  85. 85. so, here’s my definition of creativity
  86. 86. https://www.flickr.com/photos/splorp willingness to say NO
  87. 87. https://www.flickr.com/photos/annnna ability to ask ‘why?’
  88. 88. http://www.flickr.com/photos/joestump ability to use your (and others) brain
  89. 89. willingness to have an impact
  90. 90. https://www.flickr.com/photos/old_sarge ability to think ‘without’ dots
  91. 91. https://www.flickr.com/photos/ebjerke ability to find the balance
  92. 92. https://www.flickr.com/photos/leventlecri ability to restore the value of words
  93. 93. https://www.flickr.com/photos/xcezzx ability to imagine stories
  94. 94. https://www.flickr.com/photos/jurvetson/ ability to craft beauty
  95. 95. so, what do we need to do?
  96. 96. https://www.flickr.com/photos/jurvetson/ be a revolutionary?
  97. 97. problem is…
  98. 98. there was only one Che Guevara
  99. 99. all the others…
  100. 100. just bought the t-shirt
  101. 101. reality is…
  102. 102. https://www.flickr.com/photos/jdhancock YOU ARE A CREATIVE
  103. 103. remember,
  104. 104. “If you can design one thing, you can design anything.” (Massimo Vignelli)
  105. 105. so, you just need to stand up, and…
  106. 106. save the world!
  107. 107. thank you!

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