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Case Study: Zeiss Experts Outreach Program

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The objective of this program was to engage the users and target audience by telling them different uses of Zeiss products and their requirement in form of experts tips and advices related to the lenses, photography & bird watching.

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Case Study: Zeiss Experts Outreach Program

  1. 1. ZEISS Experts Outreach Program Feb, 2016 O
  2. 2. Program Objective “To engage the users and target audience by telling them different uses of ZEISS products and their requirement in form of experts tips and advices related to the lenses, photography & Bird watching. " ZEISS I I orwerse
  3. 3. Execufion We started a weekly Expert tips/ advise, in which professional people were invited and asked to give tips/ advise based on their experience as well as how the ZEISS products can help others as well. These posts were shared in relevant groups as well. How we identified Experts ? Identifying experts was the major task for which we have to regularly monitor and be active in the photography roups and other influential groups, from there we used to ollow people who are professional photographers/ wildlife expert/ or naturalist and have professional experience of the same or have taken their hobbies very seriously and have been doing the same since a long time. 0 __ . I
  4. 4. Reaching out for an Article Once the Experts are identified , we give them an invite to share a Article based on their experience from wildlife photography/ Sighting as Tips/ Advise for others along with the pictures shot on ZEISS if possible. Expert Tips Posts Wildlife Photography Expert Tips : Shooting Birds In Flight Tips for Beginners 7 _»' A , > / / ‘L 7 . . . - , . I ~‘ g/ -' x. .‘. g r - § _ - --- . ’ v . ' ' .2 A . ;. ’ . .., —. —; _ -. . - ‘V -, ~ ». ’ . .._7‘ . yr ~. ‘ v‘ « *1 . 4.. . 2 / ' V A — ‘ ~— v<, Z:t- / . - ~ . . - . -P. . f “C. - / g ~- ' '“"“? u.l. '.l; .‘k:5». ‘. ' ’ ' « l 2 ‘r ~«>~—. -7 / -: : , , , . .. . g . - . V, _ . . T « j, ‘ / , __ " . /.— ’. ' _: -73 . . ~. ,.; .— lY- 7 . v. ‘A ' T‘ '- . ' . ~ ' , ‘ i V. . ‘:77 9 ; . / Am| t Gupta . _ W : l« Mohammed Shujath. » . . L. , ’ Professsional Photographer ‘ i ‘ . -J , ’ Ph°t°‘”phY Emhusiast ’ . ' —_ ‘- _. -v" A - -/ 9.. X. L . _ “
  5. 5. “There was a significant overall increase in number of engagements and likes on the page after implementation of professional experts tips/ advise program. ” Total Page Likes after Expert Posts 2"” week ' "3 Increase of sraweek-as 61.24% Feb.2016 4th week - 63 Total in Feb,2016 = 160
  6. 6. Breakdown Feb,2016 61.24% higher compared to Jan,2016 Engagement:
  7. 7. s; a.IsIi“= .1.f. .<. -;. I.e. .v. .!‘A, ‘-‘I = *:—1.‘o» / :4I@. ll‘e‘. i '. l‘. '1."'! '.lI'. ,.'_(: ~!'. I,4.4‘r. Increase of 56.35% from Jan,20I6 Increase of 59.40% from Jan. 2016 Increase of 66.35% from Jan,20I6 a( , ffolwerse
  8. 8. Thanks 9' www. twitter. com/ dlotconverse f www. laoebooik. oom/ dotoonverse o N n www. Iinkedin. oom/ company/ dotconverse

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