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DCI recently presented a webinar titled Tips, Tricks & Strategies to Get Started with App Store Optimization (ASO). The webinar covered important topics such as:
- An introduction to app stores and the market share of top players
- Why app store search matters
- The different aspects of ASO
- Using keyword tools
- Common ASO mistakes
- What developers need to do to attract attention in a crowded app store, increase discoverability and drive downloads
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