Google Algorithm Update- Google Caffeine

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Latest updation in Google algorithm [Google Caffeine] walkthrough to avoid your site to get ranking drop. Watch out caffeine algorithm changes updation.

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Google Algorithm Update- Google Caffeine

  1. 1. Google Caffeine Bala Abirami, SEM Dot Com Infoway
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Google Vince </li></ul><ul><li>Google File System II </li></ul><ul><li>Features of Google Caffeine </li></ul><ul><li>Until Now </li></ul><ul><li>SEO and Caffeine </li></ul><ul><li>Questions </li></ul>
  3. 3. Introduction <ul><li>Google Caffeine is a next-generation architecture for Google's web search </li></ul><ul><li>Google Released the news on August 10 th with the preview of the Google Caffeine to Developers </li></ul><ul><li>Feedback from developers </li></ul><ul><li>Will Go live in a Single Data Center before Holidays </li></ul>
  4. 4. Google Vince <ul><li>Google Vince named after the creator </li></ul><ul><li>Puts more weights on brands and pushes brands in search results </li></ul><ul><li>Factoring more on Trust of the website </li></ul><ul><li>Gave importance to trust, quality, authority,reputation, PageRank and other metrics that convey trust and values for a page. (But only for a few queries) </li></ul>
  5. 5. Google File System II <ul><li>GFS is a scalable distributed file system for large distributed data-intensive applications </li></ul><ul><li>Google's core data storage and usage needs </li></ul><ul><li>It is widely deployed within Google as the storage platform for the generation and processing of data used </li></ul><ul><li>Google's &quot;Caffeine&quot; includes a rewrite of the Google File System </li></ul>
  6. 6. Features of Google Caffeine <ul><li>Speed </li></ul><ul><li>Accuracy </li></ul><ul><li>Temporal Relevancy </li></ul><ul><li>Index Size </li></ul><ul><li>Real Time Indexing </li></ul><ul><li>Speed of the websites will be considered for Rankings </li></ul>
  7. 7. <ul><li>Speed </li></ul><ul><li>New And Old </li></ul>
  8. 8. Accuracy
  9. 9. Accuracy
  10. 10. Temporal Relevancy
  11. 11. Index Size New And Old
  12. 12. Real Time Indexing <ul><li>Old </li></ul>
  13. 13. Real Time Indexing <ul><li>New </li></ul>
  14. 14. More Similar Pages
  15. 15. Until Now <ul><li>Google Caffeine Index Now on a Google Data Center: 209.85.225.103 </li></ul><ul><li>Not a Full Update until atleast January </li></ul><ul><li>209.85.225.103 IP address currently hits the Caffeine data center about 50% of the time </li></ul>
  16. 16. SEO and Caffeine <ul><li>Increasing the Speed of the website </li></ul><ul><li>More importance to Keywords </li></ul><ul><li>A bit better understanding of related words / synonyms </li></ul><ul><li>Fresh Content </li></ul><ul><li>Tuning down some of the exposure for video & some universal search results </li></ul><ul><li>Indexation of the web pages </li></ul>
  17. 17. Questions ???
  18. 18. Thank You

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