A NEW WAY TO MEASURE
EMAIL ENGAGEMENT @dotMailer

EMAIL
MARKETERS

ENGAGE YOUR CUSTOMERS? WANT TO
OF COURSE WE DO!

WAIT…
WHY?!

NO WONDER PEOPLE CALL ‘ENGAGEMENT’
A BUZZWORD

YOU MAY WANT IT But
you can’t measure or plan for something… …that’s undefined

What IS EMAIL ENGAGEMENT? So…

Is it? CTR? Open Rate?
Conversions?

Hmm… These Are Campaign-Based They’re
All About You +Your Campaign

They don’t tell us HOWTHE
RELATIONSHIP IS GOING…

Without being able to tell
them what it is + how it impacts the bottom line? How can we tell the budget holders that we’re spending to get engagement…

In Email
NOW YOU
CAN!

PRESENTING the beautiful simplicity of…
OPEN REACH RATE % of your mailed data that opened 1 email a quarter ENGAGEMENT RATE % of your database that completed one of these actions in a quarter CLICK REACH RATE % of your mailed data that clicked on 1 email a quarter TA DA!

IT’S ABOUT TIME

Bringing time into the equation,
you can not only see how the relationship’s going…

Now you can finally tell
your boss what engagement means in email marketing.

YOU CAN START TO MEASURE
IT

YOU CAN
PLAN TO WIN

BETTER RELATIONSHIPS
MORE ENGAGEMENT

Now go ask the Social
Media Managers HOW DO YOU DEFINE ENGAGEMENT?

@dotMailer
TWEET THIS!
www.dotmailer.co.uk