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A New Way To Measure Email Engagement

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Focusing on open and click through rates leads email marketers to the wrong decisions. We reviewed data from a number of different email marketing programs and found a strong correlation between the number of unique opens over time and revenue. Put more simply, the more people who opened at least one email, the more money these companies made.

This in and of itself is not shocking. The notion that more people opening generates more sales is pretty obvious. Seemingly as obvious is the notion that if one open is good, then more than one open per person is better – and it is. Find out more about 'open reach' in this presentation.

Published in: Business, Technology

A New Way To Measure Email Engagement

  1. A NEW WAYTO MEASUREEMAIL ENGAGEMENT@dotMailer
  2. EMAILMARKETERS
  3. ENGAGEYOUR CUSTOMERS?WANT TOOF COURSEWE DO!
  4. WAIT…WHY?!
  5. NO WONDER PEOPLE CALL‘ENGAGEMENT’A BUZZWORD
  6. YOU MAYWANT ITBut you can’t measure orplan for something……that’s undefined
  7. What ISEMAIL ENGAGEMENT?So…  
  8. Is it?CTR? Open Rate?Conversions?
  9. Hmm…These Are Campaign-BasedThey’re All AboutYou +Your Campaign
  10. They don’t tell usHOWTHE RELATIONSHIPIS GOING…
  11. Without being able to tell themwhat it is + how it impactsthe bottom line?How can we tell the budgetholders that we’re spending toget engagement…
  12. In EmailNOW YOUCAN!
  13. PRESENTINGthe beautiful simplicity of…OPEN REACH RATE% of your mailed data thatopened 1 email a quarterENGAGEMENT RATE% of your database that completedone of these actions in a quarterCLICK REACH RATE% of your mailed data thatclicked on 1 email a quarterTA DA!
  14. IT’S ABOUT TIME
  15. Bringing time into theequation, you can not only seehow the relationship’s going…
  16. Now you can finally tellyour boss whatengagement means inemail marketing.
  17. YOU CAN START TOMEASURE IT
  18. YOU CANPLAN TO WIN
  19. BETTER RELATIONSHIPS  MORE ENGAGEMENT
  20. Now go ask the Social Media Managers  HOW DO YOU DEFINE ENGAGEMENT?  
  21. @dotMailerTWEET THIS!www.dotmailer.co.uk

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