Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Perception

Presentation made in one of my academic class, Based on a book from Baron, Robert A., Nyla Branscombe. Social Psychology, 13th Edition. Pearson Learning Solutions, 09/2011.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Social Perception

  1. 1. Social Perception Q1 – 2016 / PSY110: Social Psychology / Prof. Joyce G. Davis Feb 23 2016
  2. 2. Introduction Simplicity Innovation Transparency TECHNOLOGY PUZZLES SKITS MUSIC TRAVEL PHOTOGRAPHY
  3. 3. Look at the above image for 30 secs Activity A
  4. 4. Q: What do you see? A. Butterfly B. Bat C. Moth D. Something Else Activity A
  5. 5. Perception “a way of regarding, understanding, or interpreting something; a mental impression” Dictionary definition from
  6. 6. 6 or 9?
  7. 7. Lines: Parallel or Divergent?
  8. 8. Animated or Still?
  9. 9. Young Lady or Old Lady?
  10. 10. Inkblot Activity A
  11. 11. Social Perception “The process through which we seek to know and understand other people.” Baron, Robert A., Nyla Branscombe. Social Psychology, 13th Edition. Pearson Learning Solutions, 09/2011.
  12. 12. Non-verbal Communication Attribution Impression Formation Impression Management Social Perception – The Process
  13. 13. Nonverbal Communication
  14. 14. Nonverbal Communication 60% is body language 30% is tone 90% of what you are saying is non-verbal HUMAN COMMUNICATON
  15. 15. Nonverbal Communication How many times have you said or written words that expressed something, but, in your heart, you meant something else?
  16. 16. Nonverbal Communication How many times have you nodded in agreement for what is being said, but your foot shook involuntarily showing complete disapproval?
  17. 17. Nonverbal Communication • Use of eyes and facial expressions as reaction • Use of hands while talking to make a point • Understanding and using body language is necessary in the workplace, with friends, and in close relations Hand gestures, facial expressions, and body language, in general, take many forms and convey many meanings.
  18. 18. Nonverbal Communication Lets examine what you already know about non-verbal communication Activity B
  19. 19. Nonverbal Communication Activity B 1. What is the most expressive part of your body? A. Hands B. Eyes C. Shoulders D. Face Face can say much without you having to say a single word. If you are skeptical, optimistic, or overwhelmed, your facial expressions will show exactly what you are thinking unless you can put on a poker face. 
  20. 20. Nonverbal Communication Activity B 2. What is the part of your body that adds important information to your face-to-face interaction? A. Hands and upper-body movement B. Eyes C. Lips D. Nose Hands and upper-body movement can help you illustrate and reinforce a point you are trying to make with your words. Hands and upper-body movement are essential in nonverbal communication. 
  21. 21. Nonverbal Communication Activity B 3. Crossing your arms over your chest and leaning back is a A. Sign of friendliness B. Sign of boredom and defiance C. Sign of cooperation D. Sign of expectation and admiration Crossing your arm over your chest and leaning back is taken as a sign of boredom and defiance. However, if you lean slightly towards the person you are talking to, this might be taken as a sign of interest. 
  22. 22. Nonverbal Communication Activity B 4. Attractive people, who dress nicely, tend to be seen as: A. More intelligent than unattractive people B. Less likable than unattractive people C. Less convincing than unattractive people Attractive people are seen as more intelligent, more likable, and more persuasive than unattractive 
  23. 23. Nonverbal Communication Activity B 5. Fiddling with your hands, swinging with your foot, and crossing and re-crossing your legs means: A. You are ready to leave B. You are not interested in what has been said C. You know more than the person talking D. All of the above Keeping still while communicating with someone may not be easy but it indicates that you are interested and care about what they are saying and this could bring better results. 
  24. 24. Nonverbal Communication Activity B 6. People who are nervous speak: A. Faster B. Slower C. Normal pace D. Silent Nonverbal communication has lot to do with the voice quality, tone, pitch and accent of the speaker. 
  25. 25. Nonverbal Communication Activity B 7. When you meet a person for the first time you can: A. Hug, shake hands, and kiss B. Greet formally C. Never touch at all D. Pat on the back Touch is a very delicate issue and can be understood differently by people coming from different cultures. 
  26. 26. Nonverbal Communication Activity B 8 . Which is the best communication space zone between two? A. 5 cm- 25 cm B. 25 cm- 50 cm C. 50 cm- 100 cm D. 100 cm- 150 cm A distance of 15 cm to 25 cm is considered very intimate and should be infrequent and brief, perhaps to shake hands or pat someone on the back. A distance of 25cm to 50cm is good for close friends’ conversation. 
  27. 27. Nonverbal Communication Summary of your score: 7 – 8: Excellent communicator 6 : Good communicator 3 – 5: Learn some more non-verbal communication 0 – 2: Improve your non-verbal skills Activity B
  28. 28. Source:  2:47 mins
  29. 29. Attribution Kelly’s Covariation Model Kelley believed that there were three types of causal information which influenced our judgments. Low factors: Internal attribution | High factors: External attribution Consensus the extent to which other people behave in the same way in a similar situation Distinctiveness the extent to which the person behaves in the same way in similar situations. Consistency the extent to which the person behaves like this every time the situation occurs.
  30. 30. Attribution Example of Kelly’s Covariation Model Low factors: Internal attribution | High factors: External attribution Consensus: Alison smokes a cigarette when she goes out for a meal with her friend. If her friend smokes, her behavior is high in consensus. If only Alison smokes it is low. Distinctiveness: If Alison only smokes when she is out with friends, her behavior is high in distinctiveness. If she smokes at any time or place, distinctiveness is low. Consistency: If Alison only smokes when she is out with friends, consistency is high. If she only smokes on one special occasion, consistency is low.
  31. 31. Source:  2:32 mins
  32. 32. Impression Formation Most people are concerned with making good first impressions on others because they believe that these impressions will exert lasting effects
  33. 33. Impression Formation First impressions are formed very quickly and even if based on limited information, can be somewhat accurate
  34. 34. Impression Formation Many techniques are used for this purpose, but most fall under two major headings: •self-enhancement: efforts to boost one’s appeal to others •other-enhancement: efforts to induce positive moods or reactions in others
  35. 35. Impression Management Impression Management refers to the activity of controlling information in order to steer other’s opinions The goal is for one to present themselves the way in which they would like to be thought of by the individual or the group they are interacting with
  36. 36. Impression Management: Tactics Ingratiation Intimidation Self Promotion Exemplification Supplication
  37. 37. People are very possessive about their perception
  38. 38. Image Sources • • • • sa=X&ved=0ahUKEwjUgO-DoLbKAhXBXR4KHY99DRgQsAQIaQ#imgrc=sRC6NhFAXhZFcM%3A • • • • • • •
  39. 39. References • Baron, Robert A., Nyla Branscombe. Social Psychology, 13th Edition. Pearson Learning Solutions, 09/2011. • • • • • • to-hear-what-is-not-being-said • •