Presentatie Marc Van Der Chijs - Gaming

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Presentatie Marc Van Der Chijs - Gaming

  1. 1. Online Gaming in China Marc van derChijs Spill Group Asia June 16, 2008
  2. 2. Online Gaming in China How big is online gaming in China? Source: CNNIC report, January 2008
  3. 3. Online Gaming in China China’s online game market 2002 – 2007 (USD million) Source: CNNIC , iResearch +14% +73% +44% +60% +41%
  4. 4. Online Gaming in China <ul><li>What do people play? </li></ul><ul><li>Massive Multiplayer Online Role Playing Games (MMORPG) </li></ul><ul><li>Advanced Casual Games </li></ul><ul><li>- Casual Games </li></ul>
  5. 5. Online Gaming in China <ul><li>What do people play? </li></ul><ul><li>Massive Multiplayer Online Role Playing Games (MMORPG) </li></ul><ul><li>Advanced Casual Games </li></ul><ul><li>- Casual Games </li></ul>
  6. 6. Online Gaming in China <ul><li>What do people play? </li></ul><ul><li>Massive Multiplayer Online Role Playing Games (MMORPG) </li></ul><ul><li>Advanced Casual Games </li></ul><ul><li>- Casual Games </li></ul>
  7. 7. Online Gaming in China <ul><li>Why do so many people play? </li></ul><ul><li>No real life -> Trying to be somebody in a game </li></ul><ul><li>No other entertainment outside the big cities </li></ul><ul><li>- Community elements </li></ul>
  8. 8. Online Gaming in China <ul><li>Why do so many people play? </li></ul><ul><li>No real life -> Trying to be somebody in a game </li></ul><ul><li>No other entertainment outside the big cities </li></ul><ul><li>- Community elements </li></ul>
  9. 9. Online Gaming in China <ul><li>Why do so many people play? </li></ul><ul><li>No real life -> Trying to be somebody in a game </li></ul><ul><li>No other entertainment outside the big cities </li></ul><ul><li>- Community elements </li></ul>
  10. 10. Online Gaming in China <ul><li>Most games are free-to-play, therefore some typical Chinese business </li></ul><ul><li>models appeared: </li></ul><ul><li>In-game items sales / micro payments </li></ul><ul><li>In-game “gambling” </li></ul><ul><li>Merchandising </li></ul><ul><li>Advertising </li></ul>
  11. 11. Online Gaming in China <ul><li>Most games are free-to-play, therefore some typical Chinese business </li></ul><ul><li>models appeared: </li></ul><ul><li>In-game items sales / micro payments </li></ul><ul><li>In-game “gambling” </li></ul><ul><li>Merchandising </li></ul><ul><li>Advertising </li></ul>
  12. 12. Online Gaming in China <ul><li>Most games are free-to-play, therefore some typical Chinese business </li></ul><ul><li>models appeared: </li></ul><ul><li>In-game items sales / micro payments </li></ul><ul><li>In-game “gambling” </li></ul><ul><li>Merchandising </li></ul><ul><li>Advertising </li></ul>
  13. 13. Online Gaming in China <ul><li>Most games are free-to-play, therefore some typical Chinese business </li></ul><ul><li>models appeared: </li></ul><ul><li>In-game items sales / micro payments </li></ul><ul><li>In-game “gambling” </li></ul><ul><li>Merchandising </li></ul><ul><li>Advertising </li></ul>
  14. 14. Online Gaming in China <ul><li>The future? </li></ul><ul><li>Only 20% of Chinese are online so far </li></ul><ul><li>Casual games </li></ul><ul><li>In-game advertising </li></ul><ul><li>Export of Chinese games </li></ul><ul><li>Mobile internet &mobile games </li></ul>
  15. 15. Online Gaming in China Any questions?

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