Call Me presentation China


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Call Me presentation China

  1. 1. Prepared by : Thinkenjoy Technology Co Ltd, China Contact : Ms Sandy NG Email : [email_address] Mobile : +86 134 3880 3434; +65 9479 3706 Date : 16 Apr 2008 Version : 2.0 Callme Project Brief
  2. 2. Agenda <ul><li>The Evolution of Media </li></ul><ul><li>Market Potential </li></ul><ul><li>Business Model </li></ul><ul><li>What is Callme? </li></ul><ul><li>Historical Performance </li></ul><ul><li>Development Strategy </li></ul><ul><li>Income Model </li></ul><ul><li>Roadmap </li></ul><ul><li>Company Profile & Key Team Members </li></ul>
  3. 3. The Evolution of Media Opportunity for subtle advertising Mobile <ul><li>Small display </li></ul><ul><li>Mobility </li></ul><ul><li>Little pockets of time </li></ul>Enhanced user experience & advertising value The future in media is “ MOBILITY – ANYPLACE, ANYTIME” Internet Print Radio TV
  4. 4. <ul><li>Rapidly growing demand for mobile contents & entertainment </li></ul><ul><ul><li>2007 : ~30% of all users used mobile internet (WAP) </li></ul></ul><ul><ul><li>2010 : projected >50% will use internet </li></ul></ul>Market Potential (users) <ul><li>Sustainable trends show that China’s mobile market offers huge potential </li></ul><ul><ul><li>User base growing by 70M every year </li></ul></ul><ul><ul><li>30-40% yearly growth in mobile internet users </li></ul></ul><ul><ul><li>~15% of all users seek gaming content </li></ul></ul>
  5. 5. <ul><li>China is the world’s biggest mobile market (565M users) & growing </li></ul><ul><li>Gaming & advertising revenue expected to quadruple by 2010 </li></ul><ul><li>Expected increase in mobile penetration & ARPU offer abundant opportunities </li></ul>Market Potential (value) * Total user spending includes talk-time, sms, gaming, internet, etc
  6. 6. Business Model <ul><li>Target user profile forms ~30% of mobile user market </li></ul><ul><li>15-30 years old </li></ul><ul><li>Mobile-savvy, comfortable with SMS & IM </li></ul><ul><li>Enjoys mobile entertainment and online social networking </li></ul>Advertisement Options Mobile Social Platform Personal space (e.g. profile, blog) Social networking (e.g. find friends, IM) Gaming zone (e.g. Mobile-Pet) Other services ¥ Income Stream Wireless Internet (GPRS) Users seek entertainment services & buy game currency ¥ ¥ Companies place ads to reach target audience via: <ul><li>Text </li></ul><ul><li>Loading screen graphic </li></ul><ul><li>Banner </li></ul><ul><li>Blog </li></ul>Advertisers
  7. 7. What is Callme? <ul><li>Essentially, users </li></ul><ul><li>Play & Compete (Gaming) </li></ul><ul><li>Make friends & Chat (Social networking) </li></ul><ul><li>Show and Tell (Personal space) </li></ul>A mobile social platform that offers interaction & networking via communication & gaming Product demo
  8. 8. Historical Performance <ul><li>Launched in Sep 07 in Southwest China </li></ul><ul><li>Users increased from 20,000 to 438,000 (2200% growth in 7 months) </li></ul><ul><li>Average daily usage duration increased from 5mins to 348 mins </li></ul><ul><li>Sep 07 – Feb 08 focus: User growth; Focus from Mar 08 onwards: commercialization </li></ul>
  9. 9. Product Development Strategy Other games & services Game currency system User spending system Instant messaging Pet community Revenue collection system Gaming zone Interaction & networking zone Public chatrooms (topic based) Personal space Mobile pet Other additional services Share multi-media files Each component increases user stickiness, spending opportunities and advertisement value 4Q 2007 1Q 2008 2Q 2008 4Q 2008 and beyond 3Q 2008 3Q 2007
  10. 10. Market Development Strategy Java, Linux (iPhone, gPhone, Samsung) Windows CE (PDA devices) Java-basic(Nokia, Motorola) Symbian (Nokia, Sony Ericsson) SW China East China South China North China Geographical Spread Supported Platforms & Brands Strengthen foothold in China Continue to expand reach and supportable models to accelerate user growth & strengthen foothold in China Delivery Q4 2007 Q2 2008 Q3 2008 Q4 2008 Q2 2009 Q1 2009
  11. 11. Income Model <ul><li>Advertising Sales </li></ul><ul><ul><li>Text messages sent via system </li></ul></ul><ul><ul><li>Loading screen graphic advertisement </li></ul></ul><ul><ul><li>Banner advertisement </li></ul></ul><ul><li>Gaming Revenue </li></ul><ul><ul><li>To advance to next level in the game, users have to buy certain items for M-Pet in order for M-Pet to complete required tasks </li></ul></ul><ul><ul><li>Users spend on optional accessories for M-Pet </li></ul></ul><ul><li>Potential considerations </li></ul><ul><ul><li>Revenue sharing with network operators </li></ul></ul><ul><ul><li>National broadcast service (e.g. public education) </li></ul></ul>
  12. 12. Roadmap <ul><li>Sep 2007 : Product launched </li></ul><ul><li>Mar 2008 : Achieved 435,000 users </li></ul><ul><li>Jun 2008 : Negotiate revenue collection agreements with service providers </li></ul><ul><li>Create call centre </li></ul><ul><li>Sep 2008 : Commercialization achieved </li></ul><ul><li>Aggressive marketing </li></ul><ul><li>Sep 2009 : Breakeven point </li></ul><ul><li>2010 : Consider IPO </li></ul>
  13. 13. <ul><li>Thinkenjoy Technology Co Ltd was incorporated in Nov 05 in Chengdu, Sichuan Province, China </li></ul><ul><li>Main activities are the development of mobile and PC applications and mobile games </li></ul><ul><li>Two-time recipient of government grants (2006 & 2007) </li></ul><ul><li>Total staff strength : 16 </li></ul><ul><li>Singapore partner Weatherock China Ltd invested in Mar 07 with the purpose of developing Callme </li></ul>Company Profile
  14. 14. <ul><li>Mr Roger MA, CEO (30 years) </li></ul><ul><li>Mr Ma has a Master degree in Information Systems & Management from UESTC and a Bachelor degree in Technological Economics from Harbin Institute of Technology, China. He was formerly Assistant GM at Shanghai Far-East Stock Co Ltd in Chengdu. He has published several papers in various management and technical journals. </li></ul><ul><li>Ms Sandy NG, Executive Director (29 years) </li></ul><ul><li>Ms Ng graduated magna cum laude with a Bachelor of Science in Engineering from the University of Pennsylvania, USA. She has 6 years working experience comprising 3 years in IT project management in Singapore and 3 years in project development & management in China. </li></ul><ul><li>Mr ZHONG Yun, GM Marketing (36 years) </li></ul><ul><li>Mr Zhong has a MBA from UESTC. He has 5 years of working experience in marketing and is very familiar with the mobile industry in China. He was formerly Regional Manager of Zhong Hua Digital Telecommunications Co Ltd in Beijing. </li></ul><ul><li>Mr ZHOU Ming, CTO (31 years) </li></ul><ul><li>Mr Zhou has 8 years of experience in the IT industry, 6 of which are in project management. He is familiar with industry standards such as CMM/CMMI, ISO 9001, Six Sigma and applies them to company projects. Mr Zhou has a Master degree in Biomedical Engineering and a Bachelor degree in Microelectronics from UESTC. </li></ul>Note : UESTC – University of Electronics Science and Technology of China Key Team Members
  15. 15. Thank you