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Personal Brand 2023 2.0 - Dorothy Trusty.pptx

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PERSONAL BRAND EXPLORATION
Dorothy Trusty
Project & Portfolio I: Week 1
Oct 26, 2023
Who is Dorothy Trusty? She is a leader. I believe that
through all the 23 years of experience in life, I am a
natural born leader. I focus on school and am very
dedicated to the theatre community. Having done in
total 16 shows as a stage manager in total.
IDENTITY
PROFESSION
Potential Job Titles:
•Assistant Theatre Manager
•Theatre Partnerships Sr.
Manager
• Events and Operations
Manager
BRAND ARCHETYPE – The
Archetype I am is creative.
This means that I think
outside of the box as well
as innovative. I enjoy
exploring new horizons as
well. With these 3
positions, I will be
organized and creative.
Producing for Theatre
The Creatives
TARGET AUDIENCE
Bruce Curless
Outreach Plan:
• One task I will do to reach out to Bruce
is to go to a musical at the Ritz to
hopefully see him.
• I plan to text message Bruce.
• Once I get his approval, I will give him
time because he is older. Maybe a week.
[Artistic Director at the Ritz
Theatre]
Matthew Weil
Outreach Plan:
• One task I will do to reach out to Matt
is to go to a musical at the Ritz to
hopefully see him.
• I plan to text Matt. He will normally get
back to me in a couple of hours.
• Once I get his approval, I will wait a
few days just to give him time to make
the posting.
[Associate Artistic Director at
The Ritz Theatre]
Kyrus K. Westcott
Outreach Plan:
• Kyrus is in a musical at the Broadway
theatre of Pitman, so I plan to go and
reconnect with him there.
• I plan to text message him.
• I will give him time to make it by
waiting a few hours.
[Independent Director/ Actor]
GOALS
Short Term:
After Graduating, the immediate goal is
to find a job in the realm of
entertainment whether its a production
assistant or another stage management
gig.
Mid Term:
A mid term goal I have is to find a
apartment to live in. I currently live
with my family and want a place of my
own.
Long Term: The long-term goal I have is
to find a directorial job in the
entertainment world. I want to become a
Broadway producer; however, I know that I
am far far far away from finding a job in
that realm. So, for now I will have this
dream of mine in my heart.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sound design
SOFT
HARD
Novice
Lighting design Expert
Microsoft suite Experience Adept
Communication Adept
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Time management Adept
Critical Thinking Adept

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Personal Brand 2023 2.0 - Dorothy Trusty.pptx

  • 1. PERSONAL BRAND EXPLORATION Dorothy Trusty Project & Portfolio I: Week 1 Oct 26, 2023
  • 2. Who is Dorothy Trusty? She is a leader. I believe that through all the 23 years of experience in life, I am a natural born leader. I focus on school and am very dedicated to the theatre community. Having done in total 16 shows as a stage manager in total. IDENTITY
  • 3. PROFESSION Potential Job Titles: •Assistant Theatre Manager •Theatre Partnerships Sr. Manager • Events and Operations Manager BRAND ARCHETYPE – The Archetype I am is creative. This means that I think outside of the box as well as innovative. I enjoy exploring new horizons as well. With these 3 positions, I will be organized and creative. Producing for Theatre
  • 4. The Creatives TARGET AUDIENCE Bruce Curless Outreach Plan: • One task I will do to reach out to Bruce is to go to a musical at the Ritz to hopefully see him. • I plan to text message Bruce. • Once I get his approval, I will give him time because he is older. Maybe a week. [Artistic Director at the Ritz Theatre] Matthew Weil Outreach Plan: • One task I will do to reach out to Matt is to go to a musical at the Ritz to hopefully see him. • I plan to text Matt. He will normally get back to me in a couple of hours. • Once I get his approval, I will wait a few days just to give him time to make the posting. [Associate Artistic Director at The Ritz Theatre] Kyrus K. Westcott Outreach Plan: • Kyrus is in a musical at the Broadway theatre of Pitman, so I plan to go and reconnect with him there. • I plan to text message him. • I will give him time to make it by waiting a few hours. [Independent Director/ Actor]
  • 5. GOALS Short Term: After Graduating, the immediate goal is to find a job in the realm of entertainment whether its a production assistant or another stage management gig. Mid Term: A mid term goal I have is to find a apartment to live in. I currently live with my family and want a place of my own. Long Term: The long-term goal I have is to find a directorial job in the entertainment world. I want to become a Broadway producer; however, I know that I am far far far away from finding a job in that realm. So, for now I will have this dream of mine in my heart.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Sound design SOFT HARD Novice Lighting design Expert Microsoft suite Experience Adept Communication Adept Technical Skill 1 SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Time management Adept Critical Thinking Adept
  • 7. I help directors become organized by being the liaison between artists and production teams. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: •Stage Manager • Assistant Stage Manager Education: •Entertainment Business, B.S., Full Sail University (Exp.2025) Awards: The 2021 best stage manager award at the Grand Theatre. – 2021 Julie Awards
  • 9. COMPETITION Anna Rodefield Noteworthy Experience: • QVC Video Intern • Marketing and Content Coordinator with Temple University • Producer and Director at Queer Temple Dorothy Trusty HEADSHOT HEADSHOT Industry Experience: • QVC Intern • Currently works as Video operations at PBS Education: • Temple University - 2022 Skills and Proficiencies: • Skill 1 Leadership- 1 endorsements • Skill 2 Tv Production – 11 endorsements • Skill 3 Producing- 3 endorsements Overall Online Presence: • Over 500+ connections. Her banner is a photo of her onset of a news production. Headshot is a nice photo of her smiling. Very professional. The profile is very detailed and well done. • Grade: Average, 65 out of 100 Industry Experience: • Stage Manager at the Ritz Theatre, and Wardrobe Supervisor at Ocean Casino Resort Education: • B.S. Full Sail University Entertainment Business Leadership Experience: Skills and Proficiencies: • Skill 1 Technical production- 0 endorsements • Skill 2 Event Production- 0 endorsements • Skill 3 Microsoft Word- 0 endorsements Overall Online Presence: • Has 67 connections. Banner image of a stage production I did. Headshot is just a selfie photo not very professional. The profile is very detailed. LinkedIn URL is customized. • Grade: Poor , 45 out of 100
  • 10. BRAND POSITION For [directors] who [need organization], I provide [organization and clarity ] because [I get things done in a fast and organized way.] “NICKNAME?”
  • 11. NETWORKING & MARKETING Industry Events & Organizations • The Little Mermaid Premiere ‣ Oct 27th| The Broadway Theatre of Pitman • Fiddler on The Roof Premiere ‣ Feb 16th | The Ritz Theatre • Heathers Premiere ‣ May 10th| The Ritz Theatre Digital Marketing • Primary Content: The types of content I will post on these dates will be photos of my playbill as well as pictures from the event with friends. I will make them look very creative by adding fun emotes and things to help advertise the event. • Primary Tools: The form of social media I will choose is Instagram stories. My Instagram story can get up to 200 viewers a day so I believe that will help to advertise these events. • Website: On the website, I will post photos of events I took part in as well as future events that I will take part in. It will feel almost
  • 12. Dorothy Trusty You know Organization? Well, what I do is stage manage. In fact, I’ve done over 16 productions in 2 years!
  • 13. REFERENCES • Assistant Theatre Manager at DISNEY. (n.d.). Jobs.disneycareers.com. Retrieved November 2, 2023, from https://jobs.disneycareers.com/job/new-york/assistant-theatre- manager/391/54934160000?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply& utm_medium=organic • Theatre Partnerships Sr. Manager Administrative & Office Jobs at Geebo. (n.d.). Geebo.com. Retrieved November 2, 2023, from https://geebo.com/jobs-online/view/id/745651664-theatre- partnerships-sr-manager- /?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic • McCarter Theatre Center hiring Events and Operations Manager in Princeton, NJ | LinkedIn. (2023, October 23). Www.linkedin.com. https://www.linkedin.com/jobs/view/events-and-operations- manager-at-mccarter-theatre-center- 3721984474?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=org anic • https://www.linkedin.com/in/anna-rodefeld/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.