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(university of manila feasibility study)

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  1. 1. D 585 Edsa, Brgy. San Martin de Porres, Cubao Quezon City [email_address] ( Ladies Dormitory) It might just be a place for you! DOOR.TO.DORM INC.
  2. 2. inc. 585 Edsa, Cubao Brgy. San Martin de Porres Q.C 1,500 sq. meters Beside of SAMSON COLLEGE OF SCIENCE AND TECHNOLOGY Near at CUBAO MALLS Near at MRT and BUS station
  3. 4. Competitors
  4. 5. <ul><li>SUSANA CONDOMINIUM </li></ul><ul><li>13,000 to 15,000 / month </li></ul><ul><li>Up and down </li></ul><ul><li>PYP MANSION II </li></ul><ul><li>Maximum of 4 person </li></ul><ul><li>12,000 / month </li></ul><ul><li>37 sq. meters/ unit </li></ul><ul><li>FOR RENT (APARTELLE, APARTMENT) </li></ul><ul><li>2,000 per head </li></ul><ul><li>Maximum of 5 persons </li></ul><ul><li>Ladies only </li></ul><ul><li>Jinato Bldg. (St. Martin de Porres) </li></ul><ul><li>Look for Ate Linda (411-2992) </li></ul><ul><li>GOLDEN TREE MANSION </li></ul><ul><li>150 sq. meters </li></ul><ul><li>No limits of person </li></ul><ul><li>24,000 / month </li></ul><ul><li>ROOM FOR RENT at depress area </li></ul><ul><li>1,000 / month </li></ul><ul><li>4 to 5 person </li></ul>
  6. 8. VISION DOOR.TO.DORM INC., envisions to establish different branches around the Metro Manila. By giving our beloved tenants a high quality of service and facilities. Providing a well secured home for everyone and to become the number one Dormitory in the Philippines. MISSION DOOR.TO.DORM. INC., a home that makes you feel safe and convenient. A goal to give a good, accessible and fully equipped place to live. To feel them comfort and well located home.To provide the best home for those away from home. A wholesome place to live.
  8. 10. A dormitory, often shortened to dorm, in the United States is a residence hall consisting of sleeping quarters or entire buildings primarily providing sleeping and residential quarters for large numbers of people, often boarding school, colleges or university students. In the UK, the world has an earlier, different but related meaning: It refers specifically to an individual room in which many people sleep, typically at a boarding school. The UK equivalent of the American world as applied to university buildings is hall of residence, often shortened to halls. A dormitory is like a home that the mission is to prioritize the safety satisfaction of the customer by providing a high quality of service. That’s why we choose to create this kind of business. There are so many business like this, but we still want to build it for the new look of the dormitories here in the Philippines. We want to make it different from other dormitories.
  9. 11. We named our dormitory as “DOOR.TO.DORM”. It’s not just a home for our beloved tenants but has a unique standards of living, measured in terms of our clean, economical unit structures, well maintained facilities and landscaped open spaces. The DOOR.TODORM concept has an elegant rooms and facilities yet affordable for employees and especially for students. Actually, it’s a God friendly place for everyone because on its awareness with a WORSHIP AREA. We clearly think and search for the best fitting world to the people. As an owner of this dorm, we want to bring happiness to the people who will occupy our rooms. We don’t just give living rooms to the customers; but give the living lives to the fullest. We want them to appreciate the beauty of earth by perception of the beauty of life. Search the happiness in just ONE BIG DORM. It’s like a special package for everyone by satisfying their needs and wants .
  10. 12. Our dorm is open to any kind of person mostly focus on ladies. For religious one- They can go to the adoration chapel in the rooftop (5 th floor) to find peace of mind and express their prayers from their heart. For students and reviewers- They can find the peaceful ambiance in our rooftop library near the adoration chapel. We are pretty sure that they will enjoy studying and at the same time, relaxing. For their needs like foods- They can easily buy their foods at the mini mart (Ground floor). For party people- Who are always find their happiness in parties and special occasions. They can ask permission for reservation at the visitors area (Ground floor).But there is a limited time for it. They should consult the receptionist before anything else. And for other needs and desires of our tenants, our dorm is near to GATEWAY,FARMERS, computer shop and other establishments so there is no problem for them to enjoy the place. DOOR.TO.DORM INC. is a place like a paradise, creating a bonding and closeness by providing a real home for everyone.
  11. 13. Marketing Strategy In business economy, marketing strategy should be really appropriate to the customers that can imitate them the research we offer. Customers can appreciate the strategies. It can be really noticeable to the marketing customers, in and out of the dorm.
  12. 14. 4 P’s of Marketing Strategy
  13. 15. PRICE In pricing, we need to outlook the capability of customers how they can budget their expenses as much better. We handle the price in how customers can really afford the units of dorm. In our pricing strategy, they can find it the lower price but they must find out the good quality of our dorm. They appreciate the lower price and they found the escape in their lives how to live life to capture happiness.
  14. 16. PLACE People can easily spot our dormitory because it is located along Edsa, Cubao Q.C. Our customers will never feel bored because its just stones throw away from malls, cafes and computer shop. Moving about is not a problem because is close to MRT and bus station. Eventually our dorm is beside at Samson College Science and Technology. And other colleges like ACCESS, STI, ACLC and ACTEC.
  15. 17. PROMOTION In promoting, customers develop to their minds the BIG ACCEPTABILITY of our promotion. In advertising and publicity, we promote our dormitory by having a logo, slogan and especially a tarpaulin scattered through Edsa, Makati and Cubao. We will hire people who will distribute our flyers in every corner of the roads. And also giving discount for the students who will occupy our rooms.
  16. 18. PRODUCT To establish a product that is equivalent to service. We will satisfy our customers by giving a high quality service and protection. We develop a positive outlook towards our dorm. We will assure that we can give them the satisfaction in staying here. They will feel contentment on its affordable price just like living on a condominium.
  18. 20. THE STUDIO 87 RESIDENCES A Modern Student Accommodation (Near Ateneo, Miriam College & UP) #87 Xavierville Avenue, Loyola Heights Quezon City Safety & Security.  Convenience. State of the Art. What We Are About. The Studio 87 Residences is dedicated to serve its students with the best concept of dormitory living.
  19. 21. <ul><li>The Rooms </li></ul><ul><li>Standard (Double) Room - two occupants in a room </li></ul><ul><li>Premiere (Double) Room - two occupants in a room </li></ul><ul><li>Deluxe (Triple) Room - three occupants in a room </li></ul><ul><li>Standard (Triple) Room - three occupants in a room </li></ul><ul><li>**Standard & Premiere Double Rooms can also be converted to Single Occupancy Room. </li></ul><ul><li>The Rooms are inclusive of the following: </li></ul><ul><li>Fully Furnished Rooms (Single beds w/ mattress, Study table w/ Table Light & Shelf, 2 door wardrobe Cabinet, TV with cable, Electric fan) </li></ul><ul><li>Mini Kitchennette (Microwave Oven, Refrigerator, Kitchen sink & cabinets) </li></ul><ul><li>DSL Internet, Cable TV and Landline included </li></ul><ul><li>Fully Air-conditioned Rooms </li></ul><ul><li>Toilet & Bath (Shower Heater, Pedestal sink with hot/cold water, W/C) </li></ul><ul><li>Individual water and electric meters (Utility expenses shall be shared by co-occupants) </li></ul><ul><li>The Building Amenities </li></ul><ul><li>Building Amenities </li></ul><ul><li>Safety & Security </li></ul><ul><li>24-hour Front Desk Receptionist </li></ul><ul><li>24-hour Security </li></ul><ul><li>Well-monitored facilities (CCTV cameras) </li></ul><ul><li>Heat detector and Smoke Alarms on all rooms </li></ul><ul><li>Strategically located fire exits, fire extinguishers and alarms on each floor </li></ul><ul><li>Standby generator to guarantee uninterrupted power supply </li></ul><ul><li>Emergency lights located on hallways on each floor </li></ul>
  20. 22. <ul><li>Convenience </li></ul><ul><li>Fitness gym </li></ul><ul><li>Function Room/Library Study Area (Free WI-FI Zone) </li></ul><ul><li>Student Business Center (Internet, Copy, Fax, Scan) </li></ul><ul><li>Shuttle Service (Service Van to/fro School) </li></ul><ul><li>Facilities for Transient Relatives </li></ul><ul><li>Cleanliness: </li></ul><ul><li>24-hour Resident Assistant </li></ul><ul><li>Room cleaning service </li></ul><ul><li>Cleaning materials: Available upon request </li></ul><ul><li>Daily garbage collection </li></ul><ul><li>Laundry Service: pick up/drop off </li></ul><ul><li>Food & Stuff: </li></ul><ul><li>Bookworm Café (Free WI-FI Zone) </li></ul><ul><li>Quick Bites Convenience Store </li></ul><ul><li>State of the Art Planning and Design </li></ul><ul><li>State of the Art Biometric Fingerprint Access on each floor </li></ul><ul><li>An Elevator easily accessible across the front receptionist </li></ul><ul><li>Our lobby, boasted by a wall hung - flat screen plasma TV </li></ul><ul><li>Strategically located public address system speakers for centralized music (can also be used for public announcements) </li></ul>
  21. 23. <ul><li>MY PLACE </li></ul><ul><li>22 Fabian de la Rosa St., Loyola Height, Q.C </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>433.0667/426.7335 </li></ul><ul><li>*HOTEL GUEST ROOMS- P2,500 </li></ul><ul><li>- Single/Double occupancy </li></ul><ul><li>- P800.00 additional charge for extra person and long-staying guest </li></ul>TYPES OF ROOM DE LUXE STANDARD Pod P5,500 P5,000 6-in-a-room 7,000 4-in-a-room 9,000 8,000 2-in-a-room 12,500
  22. 24. **L.I.K.A.S** Lifestyle Integration of well-Kept Affordable Shelter El Pueblo Condormitel Our Brand of City Living PNOC Land, Anonas St. Old Sta.Mesa, Manila (besides PUP University) Near U-Belt (CEU, San Sebastian, JRU, San Beda, Adamson, Holy Spirit, CCP) Price range: P637,000 - P1,568,000
  25. 27. FLOW CHART (Narrative Description)
  26. 28. CHECKING FACILITIES & EQUIPMENT – We will check the conditions of the dorm for the benefits of tenants. And also to encourage the people to occupy at our dormitory because of its good and beautiful facilities and equipments. HIRING OF PERSONNEL – It is important to hire personnel such as guard, for the securities of every person in this dorm; maintenance for the cleanliness of the facilities; receptionist for inquiries and others as needed. ACCEPT TENANTS – We accepting students, professionals, reviewers and others that needs a dormitory for them to be lessen the transportation if their house is far in their universities, companies that their working. ACCEPT RENTALS FOR COMMERCIAL SPACE – At the first floor of our dormitory, we have two (2) commercial spaces to be rented by the person who wants to operate their own business like laundry shop, mini mart or even computer shop. PAYMENTS PROCEDURES – If the customers are satisfied at our dormitory, and they are interested to accommodate some rooms, we will explain them the procedures for payment and the price is based upon the style of the rooms that they want and it will be one (1) month advance and 1 month deposit. ESTABLISHING SECURITIES GADGETS – We want to protect our tenants to those people who has bad intentions to our dorm, so we will put a CCTV to monitor the people entering the dorm. ACCEPTING THE VISITORS OF TENANT – The tenant must inform the receptionist that they have a friends, relatives, classmates that will visit them. And the visitors will wait at the visitor’s area only. IMPLEMENTING THE RULES & REGULATIONS – The rules and regulations of the dormitory will be posted at the information desk and it will be explain to every tenant so that they know what the right things to do and what is prohibited. SERVING PEOPLE – We will serve our beloved customers to satisfy their needs and to help them find a home that they never fell emptiness and to have peaceful outlook in life.
  27. 29. 4 P’s PYP MANSION II GOLDEN TREE MANSION SUSANA CONDOMINIUM FOR RENT (APARTELLE/APARTMENT) ROOM FOR RENT (depress area) PLACE San Martin de Porres, Cubao Q.C San Martin de Porres, Cu bao Q.C San Martin de Porres, Cubao Q.C San Martin de Porres, Cubao Q.C San Martin de Porres, Cubao Q.C PRODUCT condominium condominium condominium Apartelle / apartment rooms PROMOTION -high standard at facilities -24 -elegant units -they accepting commercial rentals -24 -One slot covered parking -No monthly dues -3 bedrooms -they accepting office rentals -up and down unit -discount for students -no maximum numbers of person -lowest price -not strictly at the policies -near at sari-sari stores(basic needs) PRICE 12,000 / month 24,000 / month 13,000-15,000 / month 2,000 / head 1,000-2,000 / month