Why LinkedIn? 131 million users 50 million in US 170 Industries Most are professionals 66% are decision makers
Do this!Do use a good headshot One that frames your full face Semi-professional Be sure you are smiling Use same across all social media profiles Employers will be looking!
Choosing a good headshot Not good, why? Better, why?
Do this!Create your headline Opportunity to tell your story! Why you are unique Default headline- company & title Write your own Use critical keywords Express what you are looking for
Do this!Write a killer summary In 2,000 character or less Convey Your strengths Knowledge and experience How you can bring value (to an org) Your professional brand Use industry-specific keywords Consider using your 30/60 sec. intro Remember to check your spelling
“I want to meet that person.”Summary continued… Write it to be read Consider using 1st person As a job seeker Startout with a sentence that outlines the type of work you are looking Remember…it’s a work in progress
Do this!Specialties In profile this is directly below your summary Tagging yourself Think about how others categorize & search for you Make this area keyword dense What do you specifically specialize in? Use broad terms (online marketing) & specific terms (Facebook marketing) Be consistent with the keywords & identifiers you use in other materials Stumped? View other profiles in your industry
Do this!Create a custom URL A what?!? Basically it’s a website address Why? Unedited LinkedIn URLs: http://www.linkedin.com/pub/katie-beilke/12/25b/8b3 Make it easy to be found Increase overall visibility Easier to share how others can find you Pick a URL that has your name or some derivative of http://www.linkedin.com/in/doreenwagner
Do this!Showcase your recommendations Recommendations most effective when from past, current supervisors Don’t discount co-workers recommendations! Need at least 3 for 100% profile completion When you many, edit them and only post the ones that represent you the best Recommend others!
Ask! Don’t wait5 tips for recommendations Only ask those who can give a real recommendation Only give when you have something honest to say Don’t demand or expect reciprocal action Don’t feel pressured to reciprocate Give specific recommendations that speak to industry professionals, detail one or two skills, attributes, etc.
Do this!Keep your profile public Allow others to find and connect with you Search engines ranking Thismakes the use of keywords even more important LinkedIn is ranked very high by search engines
Do this!Go whole hog: complete your profile Sparse profiles decrease your chances of being found When someone does find you, they have little to go on Complete At least 10 years of job history Detail dates, actual names of companies, job descriptions Be sure to add all education/training Fill in any open blank
Do this!Join groups Find others that share common interests Stay abreast of industry news People will find you Job opportunities Become an expert by answering questions Can search within groups & connect with members
Join groups…continuedGroups to join as a job seeker College(s) alumni Industry related groups (HR person- join local SHRM) New North Connection Regional, advice, job postings, local events The Undercover Recruiter Online job & career guide Networking DWD- R U Support FVTC- Job Seekers Network WI Job & Career Network Job postings for WI
Do this!Treat your profile like a website Make sure it is well formatted & clean Keep it interesting to others Ask to have it reviewed by friends/family Remember that it is never finished (just like your resume)
Do this!Make page visually interesting Use symbols (◊) to break up your text Add emphasis to key elements
Not that!Don’t forget who might see your profile! Write profile for a target audience & when they find it, you’ll have the credibility you needDon’t misunderstand connections! Consider who you will connect with Everyone, only those you have met Find a strategy that works best for you
Not that!Don’t send canned invitations Customize your invite Let them know who & why you want to connect, where you met Example “Thanks for meeting with me yesterday. I enjoyed our conversation about social media. You taught me that there will always be someone who knows more than me and that there is no one strategy that works for everyone. Let’s connect on LinkedIn and continue our conversation”
Not that!Don’t use anything in the name field thatdoesn’t belong as part of your name Example Paul (firstname.lastname@example.org) Pablo Users will not be able to search for you This is in violation of the LinkedIn user agreement & could possible lead you to loose your account
Not that!Don’t use default settings for websites Customize the label Don’t use “My website” or “My blog” Tell the user where they are going when they click on your link
Be Proactive!Gain more visibility Add connections based on your connection strategy Connections further the likelihood that you will be found Write a compelling profile
Be Proactive!Give advice In groups This shows your knowledge & gives you expert credibilityDo Research Check out who you are interviewing with Find common interests, connections Career changer? View profiles in the field that you want to get into to gain insights, keywords, education
Attract. Convert. Transform.Attract Create a compelling profile (can I say this enough) Use groups to connect with others, industry leaders Giveadvice, post relevant & interesting content
Attract. Convert. Transform.Convert Use recommendations to showcase your knowledge & unique qualities
Attract. Convert. Transform.Transform Leverage your connections Who knows? That stranger could be looking for you!
Want more info?Check out these references I’m on LinkedIn Now What? by Jason Alba The Zen of Social Media Marketing by Shama Hyder Kabani The Power Formula for LinkedIn Success by Wayne Breithbarth