LinkedIn:Do’s & Don’tsWhat you need to knowabout setting up your profilePresented by:        Doreen Wagner
What is LinkedIn?
Why LinkedIn? 131 million users 50 million in US 170 Industries Most are professionals 66% are decision makers
Do this!Do use a good headshot    One that frames your full face    Semi-professional    Be sure you are smiling    Us...
Choosing a good headshot Not good, why?   Better, why?
Do this!Create your headline Opportunity to tell your story!   Why   you are unique Default     headline- company & tit...
Do this!Write a killer summary     In 2,000 character or less       Convey           Your strengths           Knowledg...
“I want to meet that person.”Summary continued…    Write it to be read      Consider   using 1st person    As a job see...
Do this!Specialties     In profile this is directly below your summary     Tagging yourself       Think about how other...
Do this!Create a custom URL    A what?!?        Basically it’s a website address    Why?        Unedited LinkedIn URLs...
Do this!Showcase your recommendations    Recommendations most effective when     from past, current supervisors      Don...
Ask! Don’t wait5 tips for recommendations    Only ask those who can give a real     recommendation    Only give when you...
Do this!Keep your profile public     Allow others to find and connect with you     Search engines ranking       Thismak...
Do this!Go whole hog: complete your profile     Sparse profiles decrease your chances of being      found     When someo...
Do this!Join groups    Find others that share common interests    Stay abreast of industry news    People will find you...
Join groups…continuedGroups to join as a job seeker     College(s) alumni     Industry related groups (HR person- join l...
Do this!Treat your profile like a website     Make sure it is well formatted & clean     Keep it interesting to others  ...
Do this!Make page visually interesting     Use symbols (◊) to break up your text     Add emphasis to key elements
Not that!Don’t forget who might see your profile!     Write profile for a target audience & when      they find it, you’l...
Not that!Don’t send canned invitations     Customize your invite     Let them know who & why you want to      connect, w...
Not that!Don’t use anything in the name field thatdoesn’t belong as part of your name     Example       Paul   (pablo_pa...
Not that!Don’t use default settings for websites     Customize the label       Don’t  use “My website” or “My blog”     ...
Be Proactive!Gain more visibility     Add connections based on your      connection strategy     Connections further the...
Be Proactive!Give advice    In groups      This          shows your knowledge & gives you expert       credibilityDo Res...
Attract. Convert. Transform.Attract     Create a compelling profile (can I say this      enough)     Use groups to conne...
Attract. Convert. Transform.Convert    Use recommendations to showcase your     knowledge & unique qualities
Attract. Convert. Transform.Transform    Leverage your connections    Who knows? That stranger could be looking     for ...
Want more info?Check out these references I’m   on LinkedIn Now What? by Jason Alba The    Zen of Social Media Marketing...
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The Do's and Dont's of LinkedIn: A Beginners Guide

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A basic guide for beginners who want to learn more about LinkedIn for job search.

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The Do's and Dont's of LinkedIn: A Beginners Guide

  1. 1. LinkedIn:Do’s & Don’tsWhat you need to knowabout setting up your profilePresented by: Doreen Wagner
  2. 2. What is LinkedIn?
  3. 3. Why LinkedIn? 131 million users 50 million in US 170 Industries Most are professionals 66% are decision makers
  4. 4. Do this!Do use a good headshot  One that frames your full face  Semi-professional  Be sure you are smiling  Use same across all social media profiles  Employers will be looking!
  5. 5. Choosing a good headshot Not good, why? Better, why?
  6. 6. Do this!Create your headline Opportunity to tell your story!  Why you are unique Default headline- company & title  Write your own  Use critical keywords  Express what you are looking for
  7. 7. Do this!Write a killer summary  In 2,000 character or less  Convey  Your strengths  Knowledge and experience  How you can bring value (to an org)  Your professional brand  Use industry-specific keywords  Consider using your 30/60 sec. intro  Remember to check your spelling
  8. 8. “I want to meet that person.”Summary continued…  Write it to be read  Consider using 1st person  As a job seeker  Startout with a sentence that outlines the type of work you are looking  Remember…it’s a work in progress
  9. 9. Do this!Specialties  In profile this is directly below your summary  Tagging yourself  Think about how others categorize & search for you  Make this area keyword dense  What do you specifically specialize in?  Use broad terms (online marketing) & specific terms (Facebook marketing)  Be consistent with the keywords & identifiers you use in other materials  Stumped? View other profiles in your industry
  10. 10. Do this!Create a custom URL  A what?!?  Basically it’s a website address  Why?  Unedited LinkedIn URLs: http://www.linkedin.com/pub/katie-beilke/12/25b/8b3  Make it easy to be found  Increase overall visibility  Easier to share how others can find you  Pick a URL that has your name or some derivative of  http://www.linkedin.com/in/doreenwagner
  11. 11. Do this!Showcase your recommendations  Recommendations most effective when from past, current supervisors  Don’t discount co-workers recommendations!  Need at least 3 for 100% profile completion  When you many, edit them and only post the ones that represent you the best  Recommend others!
  12. 12. Ask! Don’t wait5 tips for recommendations  Only ask those who can give a real recommendation  Only give when you have something honest to say  Don’t demand or expect reciprocal action  Don’t feel pressured to reciprocate  Give specific recommendations that speak to industry professionals, detail one or two skills, attributes, etc.
  13. 13. Do this!Keep your profile public  Allow others to find and connect with you  Search engines ranking  Thismakes the use of keywords even more important  LinkedIn is ranked very high by search engines
  14. 14. Do this!Go whole hog: complete your profile  Sparse profiles decrease your chances of being found  When someone does find you, they have little to go on  Complete  At least 10 years of job history  Detail dates, actual names of companies, job descriptions  Be sure to add all education/training  Fill in any open blank
  15. 15. Do this!Join groups  Find others that share common interests  Stay abreast of industry news  People will find you  Job opportunities  Become an expert by answering questions  Can search within groups & connect with members
  16. 16. Join groups…continuedGroups to join as a job seeker  College(s) alumni  Industry related groups (HR person- join local SHRM)  New North Connection  Regional, advice, job postings, local events  The Undercover Recruiter  Online job & career guide  Networking  DWD- R U Support  FVTC- Job Seekers Network  WI Job & Career Network  Job postings for WI
  17. 17. Do this!Treat your profile like a website  Make sure it is well formatted & clean  Keep it interesting to others  Ask to have it reviewed by friends/family  Remember that it is never finished (just like your resume)
  18. 18. Do this!Make page visually interesting  Use symbols (◊) to break up your text  Add emphasis to key elements
  19. 19. Not that!Don’t forget who might see your profile!  Write profile for a target audience & when they find it, you’ll have the credibility you needDon’t misunderstand connections!  Consider who you will connect with  Everyone, only those you have met  Find a strategy that works best for you
  20. 20. Not that!Don’t send canned invitations  Customize your invite  Let them know who & why you want to connect, where you met  Example  “Thanks for meeting with me yesterday. I enjoyed our conversation about social media. You taught me that there will always be someone who knows more than me and that there is no one strategy that works for everyone. Let’s connect on LinkedIn and continue our conversation”
  21. 21. Not that!Don’t use anything in the name field thatdoesn’t belong as part of your name  Example  Paul (pablo_paul@email.com) Pablo  Users will not be able to search for you  This is in violation of the LinkedIn user agreement & could possible lead you to loose your account
  22. 22. Not that!Don’t use default settings for websites  Customize the label  Don’t use “My website” or “My blog”  Tell the user where they are going when they click on your link
  23. 23. Be Proactive!Gain more visibility  Add connections based on your connection strategy  Connections further the likelihood that you will be found  Write a compelling profile
  24. 24. Be Proactive!Give advice  In groups  This shows your knowledge & gives you expert credibilityDo Research  Check out who you are interviewing with  Find common interests, connections  Career changer?  View profiles in the field that you want to get into to gain insights, keywords, education
  25. 25. Attract. Convert. Transform.Attract  Create a compelling profile (can I say this enough)  Use groups to connect with others, industry leaders  Giveadvice, post relevant & interesting content
  26. 26. Attract. Convert. Transform.Convert  Use recommendations to showcase your knowledge & unique qualities
  27. 27. Attract. Convert. Transform.Transform  Leverage your connections  Who knows? That stranger could be looking for you!
  28. 28. Want more info?Check out these references I’m on LinkedIn Now What? by Jason Alba The Zen of Social Media Marketing by Shama Hyder Kabani The Power Formula for LinkedIn Success by Wayne Breithbarth

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