Patricia Lau
Deputy Head
Efficiency Unit
• Providing a “single window” to government
             services and information
Objectives • Enhance user experience wit...
A New Experience on …
• Engaging the youth
• Generating content
• Leveraging technologies
We engage the youth from the outset

    Gathering
                   • Telephone survey on >1000 youths
  requirements

 ...
And we are doing it differently this year




       Peer-to-Peer                  Y Party adopting
        Discussion    ...
We have a younger look and feel …
                                           Departmental
          Youth.gov.hk          ...
And a powerful search engine …
                       1,000 entries

                                       1,800 entries
...
From the feedback of the young people …
Career-related information & activities      Pop culture & icons           Seasona...
To strengthen our brand …




      … we leverage others expertise and brands
And to increase ‘stickiness’ …




Photo-ops at       “My
the                Community”        An Odyssey       Shanghai
G...
To become a platform for sharing …
                                    Twitter following our bloggers




Study tours
   t...
Youth.gov.hk has a mobile version
Challenges
               • Maintaining up-to-date, seasonal, current, topical,
Generating       relevant information – bo...
20100625 gov2.0 efficiency_unit
20100625 gov2.0 efficiency_unit
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20100625 gov2.0 efficiency_unit

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Event: Government 2.0 Conference-cum-Exhibition
Organizer: Hong Kong Information Technology Federation (HKITF)
Date: June 25, 2010
Time: 2:00 pm – 6:00 pm (TBC)
Venue: 4/F Exhibition Centre, HKPC Building, Kowloon Tong

Objective: With enthusiasm to promote e-Government service amongst the Government officials, general public and IT industry practitioners, Government 2.0 Conference with the support of Office of the Government Chief Information officer (OGCIO) was held on June 25, 2010 to explore the strategic directions of e-Government service in Hong Kong, investigate the possibility and challenges of using Web 2.0 tools for e-Government service.

Event Agenda: http://www.tinyurl.com/gov20-agenda

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20100625 gov2.0 efficiency_unit

  1. 1. Patricia Lau Deputy Head Efficiency Unit
  2. 2. • Providing a “single window” to government services and information Objectives • Enhance user experience with value-added content • Collaborate with: • 180 departments / NGOs Where • Private sector content partners (media, are we at cartoonists, performers, etc.) • A baby website – about 3 years old
  3. 3. A New Experience on … • Engaging the youth • Generating content • Leveraging technologies
  4. 4. We engage the youth from the outset Gathering • Telephone survey on >1000 youths requirements User • Portal design competition prototyping Winning prototype refined • Over 20 focus groups conducted as final product Ongoing • 4 focus groups/year, online surveys development
  5. 5. And we are doing it differently this year Peer-to-Peer Y Party adopting Discussion Web 2.0 tools Participant’s Contextual Interviews Day Journal & Observation Studies led by Peer Groups …. to find out the changing expectations and behaviours of our audience
  6. 6. We have a younger look and feel … Departmental Youth.gov.hk Website … our audience told us that we are different from other government websites
  7. 7. And a powerful search engine … 1,000 entries 1,800 entries 100 entries … on the 1st consolidated database on government youth services
  8. 8. From the feedback of the young people … Career-related information & activities Pop culture & icons Seasonal themes Mini site on Shanghai Expo Blogger/ Job Shadowing Day Performer Pop star on Celebrate 60th JUMP Career Seminar Anniversary of family and love Founding of PRC … we develop value-added content /programs of interests to them
  9. 9. To strengthen our brand … … we leverage others expertise and brands
  10. 10. And to increase ‘stickiness’ … Photo-ops at “My the Community” An Odyssey Shanghai Government Photo of Chinese Expo – Go, House Competition Cinema Go, Go … we organise on ground events bringing our virtual relationships to the physical world
  11. 11. To become a platform for sharing … Twitter following our bloggers Study tours to the Virtual youth community on mainland Shanghai Expo in Facebook Youth Studio with rating function to cultivate creativity Videos on government jobs and interview tips … youth.gov.hk has adopted RSS, Podcast, Facebook, Twitter, etc.
  12. 12. Youth.gov.hk has a mobile version
  13. 13. Challenges • Maintaining up-to-date, seasonal, current, topical, Generating relevant information – both ‘bread&butter’ services and anchor projects content • Massaging/leveraging existing content • Podcasts, RSS, Facebook, Twitter, … Leveraging • PC, laptops, mobile phones, iPads, … technologies • What’s next ? Engaging • Interests of the youth changes youth • What is our uniqueness? youth.gov.hk needs to continuously reinvent ourselves

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