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NRF Mobile Blueprint 2011

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Presentation at NRF's Big Show 12 January 2011.

Published in: Technology, Business
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NRF Mobile Blueprint 2011

  1. 1. 12 January 2011<br />Mobile Retailing Blueprint v2<br />David Dorf<br />Sr. Director of Technology Strategy<br />
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  6. 6. Mobile Impacts<br />In-Store Shopping<br />Approach Store<br />Checkin<br />Scan Products<br />Receive Offers<br />Pay<br />Digital Receipt<br />
  7. 7. Approach Store<br /><ul><li>Directions/Hours
  8. 8. AR Signage
  9. 9. Geo-Fencing</li></ul>Checkin<br />Scan Products<br />Receive Offers<br />Pay<br />Digital Receipt<br />
  10. 10. Approach Store<br />Checkin<br /><ul><li>Rewards
  11. 11. Attention</li></ul>Scan Products<br />Receive Offers<br />Checkout<br />Digital Receipt<br />
  12. 12. Approach Store<br />Checkin<br />Scan Products<br /><ul><li>Details & Reviews
  13. 13. Locate Items</li></ul>Receive Offers<br />Checkout<br />Digital Receipt<br />
  14. 14. Approach Store<br />Checkin<br />Scan Products<br />Receive Offers<br /><ul><li>At checkin/scan/checkout
  15. 15. Ad networks</li></ul>Checkout<br />Digital Receipt<br />
  16. 16. Approach Store<br />Checkin<br />Scan Products<br />Receive Offers<br />Checkout<br /><ul><li>Mobile POS
  17. 17. Alternate Payments</li></ul>Digital Receipt<br />
  18. 18. Approach Store<br />Checkin<br />Scan Products<br />Receive Offers<br />Checkout<br />Digital Receipt<br />

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