Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What Is Curation?
(And Why Does It Matter?)
September 2013
www.rallyverse.com
@rallyverse
What is “curation”?
And why should a
marketer care about it?

Rallyverse Confidential — Do Not
Distribute

2
What is curation?
Some folks might even
argue that “curation”
And why should word.
a marketer
isn’t really a

care about i...
Great, it’s a word!
What does it mean?
Why does it matter?
Let’s break it down into four
(4) questions?
Is Curation New?
Hardly.
Curation means
assembling content
around a specific
theme or idea.
People have been doing
this in one form or another
for years: museum exhibits
and collections, photo
albums, radio DJs, li...
How Does Curation Work
Today?
On the web, curation
means pulling together
content from disparate
sources with one unifying
theme.
It could be something you or
your business cares about, or
it could just be a topic, idea or
thing that you personally car...
Where Do I Find
Curation?
People and businesses
curate in lots of different
places and forms.
You can curate things on your
own website (sharing quotes,
pictures, videos, etc.).

You can also curate content to
share ...
Is Curation Automated?
While people and businesses
are doing a lot of their own
curation, there’s also tons of
automated curation
happening all t...
Whether it’s Facebook’s
EdgeRank shuffling your
Newsfeed, YouTube suggesting
videos you might like, or
Pandora choosing yo...
So Why Does
Curation Matter So
Much?
Because whether it’s for a
major corporation or for your
new garage-rock band,
curation fills out the surface
area of your...
Of course, we never said
that doing curation well was
easy.
But Rallyverse can
help with that .
Thank You
info@rallyverse.com
@rallyverse
Upcoming SlideShare
Loading in …5
×

What is Content Curation? And Why Does It Matter?

15,940 views

Published on

Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation?

For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Published in: Social Media
  • Be the first to comment

What is Content Curation? And Why Does It Matter?

  1. 1. What Is Curation? (And Why Does It Matter?) September 2013 www.rallyverse.com @rallyverse
  2. 2. What is “curation”? And why should a marketer care about it? Rallyverse Confidential — Do Not Distribute 2
  3. 3. What is curation? Some folks might even argue that “curation” And why should word. a marketer isn’t really a care about it? (Don’t worry, it is.) 3
  4. 4. Great, it’s a word! What does it mean? Why does it matter? Let’s break it down into four (4) questions?
  5. 5. Is Curation New?
  6. 6. Hardly. Curation means assembling content around a specific theme or idea.
  7. 7. People have been doing this in one form or another for years: museum exhibits and collections, photo albums, radio DJs, literary magazines.
  8. 8. How Does Curation Work Today?
  9. 9. On the web, curation means pulling together content from disparate sources with one unifying theme.
  10. 10. It could be something you or your business cares about, or it could just be a topic, idea or thing that you personally care about. The idea is that the found objects all add up to one coherent whole for the visitor or viewer.
  11. 11. Where Do I Find Curation?
  12. 12. People and businesses curate in lots of different places and forms.
  13. 13. You can curate things on your own website (sharing quotes, pictures, videos, etc.). You can also curate content to share with the world via your social platforms like Twitter, Facebook, Tumblr, Instagram, Vine and LinkedIn.
  14. 14. Is Curation Automated?
  15. 15. While people and businesses are doing a lot of their own curation, there’s also tons of automated curation happening all the time.
  16. 16. Whether it’s Facebook’s EdgeRank shuffling your Newsfeed, YouTube suggesting videos you might like, or Pandora choosing your next song, technology is organizing information for us (in very personal ways) all day, every day.
  17. 17. So Why Does Curation Matter So Much?
  18. 18. Because whether it’s for a major corporation or for your new garage-rock band, curation fills out the surface area of your brand and builds a bigger portrait of who you are and what you care about.
  19. 19. Of course, we never said that doing curation well was easy.
  20. 20. But Rallyverse can help with that .
  21. 21. Thank You info@rallyverse.com @rallyverse

×