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How Service Companies Can Benefit from Product Initiatives

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Why every Service company may want to look at a few product innovations.

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How Service Companies Can Benefit from Product Initiatives

  1. 1. About Me1. Serial entrepreneur – co-founded two companies in India and two in USA2. Current company – iMorph – Tools for Information and Intelligence3. One of the mentors at Nasscom Mentoring Group in Chennai4. Started and run the Startup Special Interest Group at TiE Chennai5. Mentor a few product companies6. Chief mentor of an Innovation Cell at an Engineering college in Chennai7. Code for fun
  2. 2. Services and Products
  3. 3. Services Are AGreat Way To Start a Business
  4. 4. Services Have Less Risks
  5. 5. Services MarketingIs a Well Established Process
  6. 6. Services Business Models Are Proven
  7. 7. Services Delivery Models Are Well Established
  8. 8. Services HaveA Few Problems
  9. 9. Services Heavily Rely On People
  10. 10. Services Margins DiminishAs More Competitors Arrive
  11. 11. Service RevenuesDepend On People’s Time
  12. 12. What about Products?
  13. 13. Products Have AHigher Risk Profile
  14. 14. Products Have AHigher Potential Reward
  15. 15. Products RequireA Culture of Innovation
  16. 16. Products Have ADifferent Development Model
  17. 17. Products Have ADifferent Business Model
  18. 18. Products Have ADifferent Delivery Model
  19. 19. Products Require Understanding
  20. 20. Products RequireUnderstanding A Domain
  21. 21. Products RequireUnderstanding Technology
  22. 22. Products RequireUnderstanding Customer Needs
  23. 23. Products RequireUnderstanding Customer Needs
  24. 24. Products AreEasier to Scale
  25. 25. Products Depend On Innovation and IP
  26. 26. Products Depend On Finding a Niche
  27. 27. Products Depend On Finding Funding
  28. 28. Products Depend On Exploration
  29. 29. However Once You Get A Successful Product
  30. 30. You HaveBetter Margins
  31. 31. You HaveHigher Market Value
  32. 32. You Are Less Dependent On Head Count
  33. 33. You Can Afford to be Small
  34. 34. So, How Do We Go From Services to Products?
  35. 35. Products AsLead Generators for Services
  36. 36. Productized Services
  37. 37. Products Delivered As Services
  38. 38. Products Generate Service Business
  39. 39. Next Steps?
  40. 40. Thanks Dorai Thodladorait@imorph.com Twitter: @dorait

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