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Inbound Marketing en el sector turismo

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Importancia del inbound marketing en el sector turismo. People talk to people, not to brands. A good customer experience is one of the best marketing tools! Marketing digital es mucho más que un link!

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Inbound Marketing en el sector turismo

  1. 1. Dora Luz González Bañales Ibagué, Colombia, Julio 2015 Marketing Digital… más allá de un link…
  2. 2. Reflexiones iniciales
  3. 3. Dora Luz González Bañales. 2015. @doraglez 3
  4. 4. Dora Luz González Bañales. 2015. @doraglez 4http://www.inboundcycle.com/inbound-marketing-que-es “…En estos tiempos, usted no persigue a su competencia. No persigue a la tecnología. Persigue a su consumidor…” –Rishad Tobaccowala, Director de Estrategia e Innovación VivaKi-
  5. 5. Dora Luz González Bañales. 2015. @doraglez 5http://dibujario.com/wp-content/uploads/2014/06/mapa_opti.png
  6. 6. Dora Luz González Bañales. 2015. @doraglez 6 http://dibujario.com/dibujando-en-el-amadeus-technology-forum-2014/
  7. 7. Dora Luz González Bañales. 2015. @doraglez 7www.holidify.com
  8. 8. Dora Luz González Bañales. 2015. @doraglez 8http://ticsyformacion.com/2014/02/19/retrato-del-viajero-global-siempre- conectado-infografia-infographic-tourism/
  9. 9. Dora Luz González Bañales. 2015. @doraglez 9http://ticsyformacion.com/2014/02/19/retrato-del-viajero-global-siempre- conectado-infografia-infographic-tourism/
  10. 10. Dora Luz González Bañales. 2015. @doraglez 10http://ticsyformacion.com/2014/02/19/retrato-del-viajero-global-siempre- conectado-infografia-infographic-tourism/ & #ViajeroColombia
  11. 11. Dora Luz González Bañales. 2015. @doraglez 11http://dibujario.com/dibujando-en-el-amadeus-technology-forum-2014/
  12. 12. Dora Luz González Bañales. 2015. @doraglez 12Fuente
  13. 13. Dora Luz González Bañales. 2015. @doraglez 13
  14. 14. Dora Luz González Bañales. 2015. @doraglez 15http://www.inboundcycle.com/inbound-marketing-que-es
  15. 15. Construyendo canales propios… Dora Luz González Bañales. 2015. @doraglez 16http://www.inboundcycle.com/inbound-marketing-que-es
  16. 16. Inbound marketing Dora Luz González Bañales. 2015. @doraglez 17
  17. 17. 1.Atracción de tráfico Dora Luz González Bañales. 2015. @doraglez 18http://www.inboundcycle.com/inbound-marketing-que-es
  18. 18. 2. Conversión Dora Luz González Bañales. 2015. @doraglez 19http://www.inboundcycle.com/inbound-marketing-que-es
  19. 19. 3. Automatización de marketing Dora Luz González Bañales. 2015. @doraglez 20http://www.inboundcycle.com/inbound-marketing-que-es •  El lead scoring hace referencia hasta qué punto es posible saber qué contactos son los que están más cerca de formalizar una compra •  Lead nurturing es una serie de acciones destinadas a ir acercando a los posibles clientes los beneficios de un determinado producto. Para ello, es imprescindible contar con una solución tecnológica que permita hacer un seguimiento del comportamiento de los registros de la base de datos
  20. 20. 4. Fidelización Dora Luz González Bañales. 2015. @doraglez 21http://www.inboundcycle.com/inbound-marketing-que-es •  Mantener a los clientes satisfechos. •  Ofrecerles información que pueda resultarles útil. •  Cuidar de aquellos leads que, pese a que nunca llegarán a ser clientes (por ejemplo, por falta de poder adquisitivo), siguen todas las novedades de la marca y, por lo tanto, pueden convertirse en prescriptores de la misma en Internet. Ejemplo: NewsLetter de DeCameron
  21. 21. Dora Luz González Bañales. 2015. @doraglez 22 http://www.inboundcycle.com/6-activos-del-inbound-marketing https://www.youtube.com/watch?t=49&v=yTOgSq-PdNk
  22. 22. Dora Luz González Bañales. 2015. @doraglez 23
  23. 23. Dora Luz González Bañales. 2015. @doraglez 24
  24. 24. Dora Luz González Bañales. 2015. @doraglez 25
  25. 25. Inbound marketing Dora Luz González Bañales. 2015. @doraglez 26
  26. 26. Inbound marketing Dora Luz González Bañales. 2015. @doraglez 27
  27. 27. Dora Luz González Bañales. 2015. @doraglez 28
  28. 28. Reflexiones a través de ejemplos… Dora Luz González Bañales. 2015. @doraglez 29
  29. 29. Inbound marketing Dora Luz González Bañales. 2015. @doraglez 30
  30. 30. Dora Luz González Bañales. 2015. @doraglez 31
  31. 31. Dora Luz González Bañales. 2015. @doraglez 32
  32. 32. Dora Luz González Bañales. 2015. @doraglez 33
  33. 33. Dora Luz González Bañales. 2015. @doraglez 34
  34. 34. Dora Luz González Bañales. 2015. @doraglez 35
  35. 35. Dora Luz González Bañales. 2015. @doraglez 36
  36. 36. Dora Luz González Bañales. 2015. @doraglez 37
  37. 37. Dora Luz González Bañales. 2015. @doraglez 38
  38. 38. Dora Luz González Bañales. 2015. @doraglez 39
  39. 39. Dora Luz González Bañales. 2015. @doraglez 40
  40. 40. Dora Luz González Bañales. 2015. @doraglez 41
  41. 41. Dora Luz González Bañales. 2015. @doraglez 42
  42. 42. Dora Luz González Bañales. 2015. @doraglez 43
  43. 43. Dora Luz González Bañales. 2015. @doraglez 44
  44. 44. Dora Luz González Bañales. 2015. @doraglez 45
  45. 45. 1.Atracción de tráfico Dora Luz González Bañales. 2015. @doraglez 46http://www.inboundcycle.com/inbound-marketing-que-es
  46. 46. Inbound marketing Dora Luz González Bañales. 2015. @doraglez 47
  47. 47. + Landing Page Dora Luz González Bañales. 2015. @doraglez 48
  48. 48. Dora Luz González Bañales. 2015. @doraglez 49
  49. 49. Diseño adaptativo Dora Luz González Bañales. 2015. @doraglez 50
  50. 50. Dora Luz González Bañales. 2015. @doraglez 51
  51. 51. Dora Luz González Bañales. 2015. @doraglez 52
  52. 52. Dora Luz González Bañales. 2015. @doraglez 53
  53. 53. Dora Luz González Bañales. 2015. @doraglez 54
  54. 54. Espacio de expresión del huésped —  ¿Página de Facebook del hotel? —  ¿Cuenta Twitter del hotel? —  ¿Trip Advisor, Booking.com, Despegar.com, Hoteles.com….? —  Entonces ¿Facebook para qué me sirve? Dora Luz González Bañales. 2015. @doraglez 55
  55. 55. Navegadores y redes sociales Dora Luz González Bañales. 2015. @doraglez 56
  56. 56. HOW THE FOUR SEASONS HOTEL GETS SOCIAL MEDIA: A MICROBBLOGING EXPERIENCE Dora Luz González Bañales. 2015. @doraglez 57
  57. 57. •  “Before arriving at the Four Seasons I posted a tweet where I mentioned @FSPaloAlto and expressed how much I was looking forward to relaxing at their spa after the long journey” —  To my big surprise @FSPaloAlto replied to my tweet fairly quickly asking me if they should make reservations! WAUW! I was impressed!” Dora Luz González Bañales. 2015. @doraglez 58 quickly
  58. 58. Dora Luz González Bañales. 2015. @doraglez 59 “Once in my room I found the following handwritten note welcoming me”
  59. 59. •  “After a lovely night sleep I woke up and tweeted the below tweet to my followers”  Dora Luz González Bañales. 2015. @doraglez 60
  60. 60. Dora Luz González Bañales. 2015. @doraglez 61 “When I returned during the afternoon, I found in my room another handwritten note, but this time wrapped with a little present. Based on the morning tweet I posted about the great bathroom, they gave me a bottle of bath salt to fully enjoy the bathtub experience! “
  61. 61. Dora Luz González Bañales. 2015. @doraglez 62 This really blew me away. …I was just delighted!...
  62. 62. “The day I had to fly out I needed to print out my e-ticket, so instead of dialing reception to ask this question I just tweeted the below” Dora Luz González Bañales. 2015. @doraglez 63
  63. 63. “To my astonishment when checking out, the sweet lady tweeting for @FSPaloAlto came to personally wish me a safe trip home, this completed the experience”. Dora Luz González Bañales. 2015. @doraglez 64
  64. 64. ANALÍTICAS Dora Luz González Bañales. 2015. @doraglez 65
  65. 65. Dora Luz González Bañales. 2015. @doraglez 66
  66. 66. Dora Luz González Bañales. 2015. @doraglez 67
  67. 67. BENCHMARKING Dora Luz González Bañales. 2015. @doraglez 68
  68. 68. Dora Luz González Bañales. 2015. @doraglez 69
  69. 69. Conclusiones Dora Luz González Bañales. 2015. @doraglez 70
  70. 70. Inobund marketing es un equipo formado por: —  Los directivos de la empresa —  Ventas —  Marketing —  Diseñadores y programadores web —  El cliente —  EL COMUNITY MANAGER Dora Luz González Bañales. 2015. @doraglez 71
  71. 71. Inbound marketing es un proceso con estrategias para cada etapa… Dora Luz González Bañales. 2015. @doraglez 72
  72. 72. People talk to people, not to brands. A good customer experience is one of the best marketing tools! Marketing digital es mucho más que un link! Dora Gonzalez. ITDurango, México 73
  73. 73. Dora Luz González Bañales. 2015. @doraglez 74 @doraglezdoraglez@itdurango.edu.mxSharing knowledge for a better world
  74. 74. Dora Luz González Bañales Ibagué, Colombia, Julio 2015 Marketing Digital… mas alla de un link… Imagen: http://billyshall.com/images/blog/ link-building.jpg

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