LinkedIn28 Sep 2011 (Wed) 9 amT2013Singapore Polytechnic                         Dora Chua (dora@sp.edu.sg)
    ◦    ◦    ◦
   For students who have never used    LinkedIn:    ◦ Introduce you to this useful professional      networking website s...
ABOUT
 LinkedIn is a professional networking site LinkedIn:    ◦ connects you to your business/ work contacts    ◦ helps you e...
 LinkedIn started out in the living room of co-  founder Reid Hoffman in 2002 Site officially launched on May 5, 2003. A...
   120 million members in 200 countries (Aug 2011)   Mgt team from companies like    Yahoo!, Google, Microsoft, TiVo, Pa...
 Public-listed on 18 May 2011 at $45 per share  (LNKD) $75 (Sep 2011), $100 (Jul 2011) Headquartered in California with...
• Brazil, Mexico and India have the fastest  growth rates
Country                  Rank                   Users       USA                       1                53.4 million       ...
 > 2 million companies have LinkedIn Company  Pages. Its corporate hiring solutions are used by 75 of  the Fortune 100 c...
   The top 10 followed companies are    IBM, HP, Accenture, Microsoft, Oracle, Deloitte, PwC, Cis    co, Apple, Google.
Company       How they are using LinkedInAmazon        Amazon.com has developed a Reading List application on             ...
BENEFITS OF
 Created as a site for professionals to network with  others in their field, it has quickly become the go-to  spot to pos...
1. Allows you to establish your professional profile2. Lets you stay in touch with colleagues and   friends3. Enables you ...
 LinkedIn gives you the keys  to controlling your online  identity. Have you Googled  yourself lately? You never know w...
 In today’s professional world, people  change jobs and locations constantly. By connecting on LinkedIn, your address  b...
 Sometimes your immediate circle  can’t help you resolve your technical  or business challenges. LinkedIn provides tools...
 LinkedIn has a well-built job  search engine, company  research tools and a jobs  board These will be helpful to anyone...
1.   Allows a company to promote their business to     their connections, their connections’     connections and anyone el...
 Students are different from typical LinkedIn  professionals – with less work experience to add  to their profiles. But ...
Section                    DescriptionProjects                   Show you can apply classroom learning to the real-world  ...
   LinkedIn’s Year Up Interns:     Closing the Opportunity    Divide   Introducing LinkedIn Student    Job Portal: Helpi...
FEATURES OF
1.    Homepage2.    Profiles3.    Jobs4.    Groups5.    LinkedIn Today and Signal6.    Twitter7.    Company Pages8.    Ans...
 Every LinkedIn user has a personal Homepage  which acts as a dashboard to other parts of the  website Links to news and...
 A LinkedIn Profile is the first step in controlling  your identity online A 100% complete profile includes:    ◦ Photo ...
 Search by location, company, date posted etc. Post jobs See the connection of yourself and company  with job Apply fo...
 LinkedIn members can discover, share and  participate in a number of professional  conversations happening in their indu...
   LinkedIn Today sources news from over 100 million    Linked members to show you:    ◦ The top articles shared on Linke...
   LinkedIn Signal allows you to search updates on    LinkedIn with filters   To see what people are sharing or tweeting...
   LinkedIn users can:    ◦ broadcast their LinkedIn status to their Twitter followers    ◦ post their your tweets as the...
   http://www.linkedin.com/companies   A Company Page is a place for companies to provide    more information about thei...
   http://www.linkedin.com/answers   Ask your question and get fast, accurate answers from    your network and other exp...
   http://www.linkedin.com/static?key=application_directory   LinkedIn Applications enable you to enrich your    profile...
   http://m.linkedin.com/   iPhone, Blackberry, Android
   The Account & Settings section allows you to choose    how your information is displayed, how you want to be    contac...
   LinkedIn has a “Share” function similar to Facebook   You can share an article in two ways:    ◦ With your network – ...
 New feature launched in Aug 2011 A plug-in in the form of a “Apply with Linkedin” button Over 1,000 companies have add...
   http://www.linkedin.com/skills/   Sub-section in LinkedIn that lets you key in a skill e.g.    “JavaScript”, easily a...
 Just like Google Labs, LinkedIn also experiments with  applications which are yet to be released to the  mainstream user...
SUCCESS STORIES
   What: "Italian Lawyer Generates Business    Through his International LinkedIn Network"   Who: Ernesto Belisario,    ...
   What: "Uses LinkedIn to find talent    and recruit candidates in water sector"   Who: Andrew Kable, H2Otalent   Wher...
   What: "Grows career from university to    senior role through LinkedIn"   Who: Uriel Alvarado, Saxo Bank   Where: Co...
   http://press.linkedin.com/success-stories
GETTING STARTED
 List your current and past positions & education  along with your tenure there. This helps the right  people and opportu...
 Use webmail import to see, in seconds, all the  people you know who are already on LinkedIn.  You can then select who yo...
   With a profile and connections that truly represents    you and your “real-world” network, you’re all set to    get th...
OTHER RESOURCES
 Wiki LinkedIn Insanity   10 reasons why you should be on LinkedIn   18 Tips to Land a Job Via LinkedIn   9 ways to u...
   LinkedIn Blog   Learn how to use LinkedIn   Subscription Plans   AddressBook Export   LinkedIn Logos   Press Cove...
QUESTIONS &ANSWERS
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Introduction to LinkedIn (Sharing Session On 2011-Sep-28)

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LinkedIn Seminar-cum-workshop for Singapore Polytechnic staff and students conducted on 28 Sep 2011 (Wed) at T2013.

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  • Whatis SOCIAL MEDIA? (5 min)Who is using social media? (10 min, including 5 mins video)Howare companies using social media? (7 industries, each 3 mins = 30 mins)What can I do to benefit from social media? (5 mins)
  • http://press.linkedin.com/about
  • http://press.linkedin.com/about
  • According to its recent ‘Growth Filing Report’ released on 27th June 2011, LinkedIn had hit the 90 million user mark at the end of 2010; already by the end of Q1 2011, user numbers had gone beyond the 100 million mark.Aside from the growth in users, LinkedIn has also recently announced a revenue increase – 120% up year on year to $121m (£74m) in the three months to June. Profit was also up to $4.5m (£2.8m), compared to $4.3m (£2.6m) in the previous year.
  • http://www.freshnetworks.com/blog/2011/08/the-top-10-companies-on-linkedin/The chart shows there’s a clear trend between the size of the company (based on the number of employees on the platform) and the number of followers it has.On average, each company has almost 2.5 followers for each employee on the site.However, there are a couple of ‘top performers’ – Apple has six followers to every employee while Google has eight. Perhaps this is not suprising given the ‘aspirational’ nature of both these brands from a professional and personal perspective.
  • LinkedIn is a great tool for businesses to build community, find industry partners, generate leads, and keep customers informed. And it’s free! It’s easy to manage through mobile apps and it can be integrated into other tools like your blog or Twitter.
  • Your question will immediately appear:Listed under the Answers tabOn your profile On the LinkedIn homepage of your connections In email, if you sent your question to any specific connectionsYou can also ask your question privately. If you choose to do so, your question will not appear on the site, and is instead delivered as a message to the specific connections you chose
  • http://moneywatch.bnet.com/career-advice/blog/on-job/linkedins-new-job-search-tool-how-to-make-the-most-of-it/1303/
  • http://moneywatch.bnet.com/career-advice/blog/on-job/linkedins-new-job-search-tool-how-to-make-the-most-of-it/1303/
  • http://12most.com/2011/08/25/12-interesting-apps-linkedin-labs/
  • http://learn.linkedin.com/new-users/
  • Introduction to LinkedIn (Sharing Session On 2011-Sep-28)

    1. 1. LinkedIn28 Sep 2011 (Wed) 9 amT2013Singapore Polytechnic Dora Chua (dora@sp.edu.sg)
    2. 2.  ◦ ◦ ◦
    3. 3.  For students who have never used LinkedIn: ◦ Introduce you to this useful professional networking website so that you can gain a headstart by creating and building your profile earlier For students who already have LinkedIn accounts: ◦ Highlight some of the features which you may not have used extensively or to your best advantage To allow you to network in real life and to transfer the real-life networking to LinkedIn networking
    4. 4. ABOUT
    5. 5.  LinkedIn is a professional networking site LinkedIn: ◦ connects you to your business/ work contacts ◦ helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
    6. 6.  LinkedIn started out in the living room of co- founder Reid Hoffman in 2002 Site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. As of Jun 2011, members are signing up at the rate of 2 members per second
    7. 7.  120 million members in 200 countries (Aug 2011) Mgt team from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. Current CEO of LinkedIn is Jeff Weiner. Available in nine languages: English, French, German etc 1,515 full-time employees (Jun 2011)
    8. 8.  Public-listed on 18 May 2011 at $45 per share (LNKD) $75 (Sep 2011), $100 (Jul 2011) Headquartered in California with another 4 US offices Also in Canada, UK, France, Sweden, Netherlands, Irela nd, Australia, India and Singapore
    9. 9. • Brazil, Mexico and India have the fastest growth rates
    10. 10. Country Rank Users USA 1 53.4 million India 2 11. 7 million UK 3 7.4 million Brazil 4 5.8 million Canada 5 4.5 million China 11 1.6 million Singapore 24 0.63 millionSource: http://www.socialbakers.com/linkedin-statistics (Sep 2011)
    11. 11.  > 2 million companies have LinkedIn Company Pages. Its corporate hiring solutions are used by 75 of the Fortune 100 companies. LinkedIn represents a valuable demographic for marketers with an affluent & influential membership. Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals.
    12. 12.  The top 10 followed companies are IBM, HP, Accenture, Microsoft, Oracle, Deloitte, PwC, Cis co, Apple, Google.
    13. 13. Company How they are using LinkedInAmazon Amazon.com has developed a Reading List application on LinkedIn that allows users to share what you’re reading with their LinkedIn network and find out what books their connections or others in their industry are reading.Box.NET Box.net’s service enables users to share, access, and collaborate on files of any type. With Boxs Files application users can now upload and manage your files directly on LinkedIn, post their work to your profile, and share and collaborate with people in your network.Reuters Reuters is a leading Business and Finance website providing professional-grade news and information for business professionals. It has integrated LinkedIn Share functionality to make it even easier to find and send the right articles to people in a network.Tripit TripIt is an online travel organizer that consolidates all your trip details into one master online itinerary no matter where you book. Created a My Travel application on LinkedIn that allows users tohttp://press.linkedin.com/partnersprofessional network is traveling and when can see where his
    14. 14. BENEFITS OF
    15. 15.  Created as a site for professionals to network with others in their field, it has quickly become the go-to spot to post a resume, search for jobs, or acquire recommendations from colleagues. For businesses, it is a place for them to them promote their business to their connections, their connections’ connections and anyone that finds the business online.
    16. 16. 1. Allows you to establish your professional profile2. Lets you stay in touch with colleagues and friends3. Enables you to find experts and ideas4. Lets you explore job and other opportunities
    17. 17.  LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
    18. 18.  In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.
    19. 19.  Sometimes your immediate circle can’t help you resolve your technical or business challenges. LinkedIn provides tools like Answers and Groups that lets you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.
    20. 20.  LinkedIn has a well-built job search engine, company research tools and a jobs board These will be helpful to anyone who is looking for a career opportunity, trying to win new clients or building his professional reputation LinkedIn can connect you to jobs, sales leads and ideal business partners.
    21. 21. 1. Allows a company to promote their business to their connections, their connections’ connections and anyone else2. Build community3. Find industry partners4. Generate leads5. Keep customers informed
    22. 22.  Students are different from typical LinkedIn professionals – with less work experience to add to their profiles. But they still need to capture the attention of recruiters and others to engage in networking that can lead to job offers. Starting 15 Jul 2011, LinkedIn started a new initiative to helping their student members showcase a wider variety of accomplishments on LinkedIn profiles. Five new profile sections for students
    23. 23. Section DescriptionProjects Show you can apply classroom learning to the real-world and work well with a team. Add compelling research and experience relevant to your professional goals.Honors & Awards Did you earn a scholarship or a spot on the Dean’s List? Tell everyone about it! Honors & Awards provides the space for objective validation of your accomplishments.Organizations Show how you contribute outside the classroom by listing on-campus or off-campus program participation that showcases your leadership abilities.Test Scores Earned a terrific GPA or other dynamic test scores worth bragging about? Talk about it here.Coursework Is “rigorous coursework” your mantra? Use this space to select courses which qualify you for that perfect job or demonstrate academic commitment.To update your profile, go to your LinkedIn profile page, click Edit mode, then click the blue “Addsections” bar underneath your profile summary.
    24. 24.  LinkedIn’s Year Up Interns: Closing the Opportunity Divide Introducing LinkedIn Student Job Portal: Helping recent graduates find jobs easily How a LinkedIn Groups conversation led to an internship Research on LinkedIn. Ace an interview! How to use LinkedIn to find internships (by a college undergrad)http://blog.linkedin.com/category/linkedin-for-students/
    25. 25. FEATURES OF
    26. 26. 1. Homepage2. Profiles3. Jobs4. Groups5. LinkedIn Today and Signal6. Twitter7. Company Pages8. Answers9. Applications10. Mobile11. Settings/Personalization
    27. 27.  Every LinkedIn user has a personal Homepage which acts as a dashboard to other parts of the website Links to news and updates from your network, messages, and invitations to connect. Which past colleagues and classmates have recently joined LinkedIn. Who’s viewed your profile, how your network is growing etc
    28. 28.  A LinkedIn Profile is the first step in controlling your identity online A 100% complete profile includes: ◦ Photo ◦ Executive Summary of your skillset ◦ Education ◦ Three recent job positions ◦ Three recommendations from your connections To get started, click “Edit Profile”
    29. 29.  Search by location, company, date posted etc. Post jobs See the connection of yourself and company with job Apply for many jobs directly through LinkedIn with LinkedIn profile.
    30. 30.  LinkedIn members can discover, share and participate in a number of professional conversations happening in their industry and areas of interest with Groups Two types: Open and Members Only
    31. 31.  LinkedIn Today sources news from over 100 million Linked members to show you: ◦ The top articles shared on LinkedIn and Twitter by people in your network. ◦ Who shared the article and what they said about it. ◦ A homepage customized to your industry, network, and areas of interest. Why LinkedIn Today is useful: ◦ Too much information overload ◦ LinkedIn Today filters the information by getting the top 5 hottest headlines being shared in your industry ◦ Tailored to information in your LinkedIn profile, your connections and your industry Read the five articles you need if you only have five minutes.
    32. 32.  LinkedIn Signal allows you to search updates on LinkedIn with filters To see what people are sharing or tweeting about a particular topic, click on “Search updates” on your homepage and enter a keyword You will see updates about this topic from everyone on LinkedIn. Subsequently, you can apply filters like, only updates from Connections etc
    33. 33.  LinkedIn users can: ◦ broadcast their LinkedIn status to their Twitter followers ◦ post their your tweets as their LinkedIn status. To add Twitter to LinkedIn ◦ visit “Edit My Profile” and click “Add Twitter account” next to the Twitter field. ◦ the setting can be changed at any time by clicking “Edit” next to your Twitter account name. ◦ to send tweets from Twitter to LinkedIn, your Twitter account must be set as public #in, #li Company Buzz
    34. 34.  http://www.linkedin.com/companies A Company Page is a place for companies to provide more information about their products and services, job opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.Singapore PolytechnicApple IncLinkedIn
    35. 35.  http://www.linkedin.com/answers Ask your question and get fast, accurate answers from your network and other experts worldwide Showcase your knowledge, expertise, and interests by answering questions Stay up on the latest in your industry and functional area Search for answers
    36. 36.  http://www.linkedin.com/static?key=application_directory LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.
    37. 37.  http://m.linkedin.com/ iPhone, Blackberry, Android
    38. 38.  The Account & Settings section allows you to choose how your information is displayed, how you want to be contacted, and your overall privacy preferences ◦ Profile settings (Manage profile visibility to Google search) ◦ Email notifications (Control communications) ◦ Privacy (Allow connections to see your other connections?) ◦ Homepage Settings (view certain types of network updates on your home page? Change the total number of updates) Premium Account ◦ Premium accounts provide additional ways to find and contact the right people. Several tiers of Premium memberships are available that offer more powerful search, enhanced communication features, and increased access to LinkedIn users. Convert to Premium by upgrading
    39. 39.  LinkedIn has a “Share” function similar to Facebook You can share an article in two ways: ◦ With your network – this will result in a Network Update telling your network where to read and discuss the article. ◦ With your connections – you can pick and choose who to send it to and provide a message describing why you think the content is noteworthy. Can also use the Share button on websites, check out the blog entry
    40. 40.  New feature launched in Aug 2011 A plug-in in the form of a “Apply with Linkedin” button Over 1,000 companies have added the plug-in to their job listing pages. Once an applicant clicks on it, their LinkedIn info is sent to the company in lieu of a resume. Applicants are then reminded of professional connections that might help them get the job. Has a “Saved Jobs” feature that helps job seekers keep track of opportunities they’re being considered for
    41. 41.  http://www.linkedin.com/skills/ Sub-section in LinkedIn that lets you key in a skill e.g. “JavaScript”, easily add it to your profile, view other people who have this skill, other related skills (e.g. DHTML), jobs related to this skill etc.
    42. 42.  Just like Google Labs, LinkedIn also experiments with applications which are yet to be released to the mainstream users Some of the apps have been designed simply for fun while others have a very focused business use. You can find these apps at http://www.linkedinlabs.com Here are some interesting ones: ◦ http://resume.linkedinlabs.com/ ◦ http://timeline.linkedinlabs.com/ ◦ http://speechin.linkedinlabs.com ◦ http://swarm.linkedinlabs.com/
    43. 43. SUCCESS STORIES
    44. 44.  What: "Italian Lawyer Generates Business Through his International LinkedIn Network" Who: Ernesto Belisario, Studio Legale Belisario Where: Rome, Italy Used LinkedIn to: Build his legal practice by exploring new international connections. How: Seventy percent of the international connections Ernesto has made through LinkedIn have turned into clients, including business from Brazil, Germany and the US.
    45. 45.  What: "Uses LinkedIn to find talent and recruit candidates in water sector" Who: Andrew Kable, H2Otalent Where: Sydney, NSW Australia Used LinkedIn to: Find talent exclusively in the high-growth, talent-short water sector of Australia. How: After facing difficulty in finding candidates through job boards, Andrew started using LinkedIn to identify exceptional professionals in his network who possess the special skills required in the water sector.
    46. 46.  What: "Grows career from university to senior role through LinkedIn" Who: Uriel Alvarado, Saxo Bank Where: Copenhagen, Denmark Used LinkedIn to: Grow his professional network and support his career from post-graduate to current senior role How: Uriel has been part of LinkedIn from the beginning; he has experienced the network as a post-grad student, as a businessman with personal projects, and now in his role as head of marketing for Saxo Banks Latin region. As a student, he actively participated in discussion forums, and used the network to look for work and for academics with an interest in his field of study. As a businessman, LinkedIn has helped him build up his network internationally, to include suppliers, partners and sales leads.
    47. 47.  http://press.linkedin.com/success-stories
    48. 48. GETTING STARTED
    49. 49.  List your current and past positions & education along with your tenure there. This helps the right people and opportunities find you. Add a profile photo– people never forget a face! Add a summary paragraph. Think of it as your professional elevator pitch.
    50. 50.  Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network. Upload a contacts file from Outlook, Palm, ACT!, or Mac Address View our list of your colleagues and classmates that are already on LinkedIn.
    51. 51.  With a profile and connections that truly represents you and your “real-world” network, you’re all set to get the most out of LinkedIn. Post a question on Answers and tap into the experts you’re connected to and the entire LinkedIn network. With a professional community of over 120 million, this is the perfect place for those tough questions. Look up someone’s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start. Search for Service Providers and select based on trusted recommendations from people in your network. Anonymous web searches to find providers are a thing of the past.
    52. 52. OTHER RESOURCES
    53. 53.  Wiki LinkedIn Insanity 10 reasons why you should be on LinkedIn 18 Tips to Land a Job Via LinkedIn 9 ways to use LinkedIn to advance your career Make your LinkedIn Profile work for you 5 simple steps for improving your LinkedIn visibility Networking on LinkedIn & Why You Better Be Doing It 20 Quick tips for using LinkedIn Better What can LinkedIn do for you How small businesses can harness the power of LinkedIn
    54. 54.  LinkedIn Blog Learn how to use LinkedIn Subscription Plans AddressBook Export LinkedIn Logos Press Coverage Target Audience LinkedIn on Youtube LinkedIn on Twitter
    55. 55. QUESTIONS &ANSWERS

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