DOPPY CATUR PRASETYA
PT HAKUHODO INDONESIA
YOUNG SPIKES MEDIA 2013
Festival Sinema Prancis is going to be held again from 5th – 8th December In
10 Indonesia’s big cities. How to make everyone take a part and
make this event more successful?
WHO USUALLY ATTEND THIS EVENT?
Unfortunately Festival Sinema Prancis is mostly attended by its communities and
networks which are filmmakers, film communities, artists and French film lovers.
Many people outside the network doesn’t know about the information on this event.
Gain the awareness and make them visit the festival
Widely, Effectively and Deeply
Most of them prefer to watch Hollywood film than French film
because they still think that French films are heavy.
Thus they need a strong motivation upon this.
Ratri Wulandari, 23 Tahun
Lolitya Anindita, 23 Tahun
Annisa Gurdi, 31 Tahun
Herwanayogi, 23 Tahun
WHAT IS THE MOST
TO APPROACH THEM
Just like the French, Indonesians enjoy spending a lot of time
hanging out and frolic with others.
They all need a friend to talk, to laugh, to share, etc.
They all like to do almost everything with a friend.
They are going to feel lonely without a friend.
A friendship movement for everyone to make friends on
Festival Sinema Prancis and also effectively spread information
about the event with a low budget.
It’s NOT BIG MEDIUM but the BEST MEDIUM.
Go to Festival Sinema Prancis
Make a friend and get special discount.
Scan the QR Code.
We use STICKERS as MAIN MEDIUM. Put the sticker on a chair in many shops such
Seven Eleven, Circle K, Clothing Store, Mall, Supermarket, Etc.
Inviting the audiens to attend the festival and make a friend with all visitors.
The more they get a friend, the bigger discount they get.
on many places.
You will get
a digital ticket.
the QR Code.
Go to the festival.
Happy make a friend.
The more friends,
the bigger discount
To be continued:
Friendship in the other 9 big cities…
“To have a friend
and be a friend is
Thank you & let’s be a good good friend! ~