VICKY ARIANDI
DOPPY CATUR PRASETYA
PT HAKUHODO INDONESIA
YOUNG SPIKES MEDIA 2013
MISSION
Festival Sinema Prancis is going to be held again from 5th – 8th December In
10 Indonesia’s big cities. How to mak...
WHO USUALLY ATTEND THIS EVENT?
Unfortunately Festival Sinema Prancis is mostly attended by its communities and
networks wh...
OUR TARGET

EVERYONE

Widely, Effectively and Deeply
Most of them prefer to watch Hollywood film than French film
because ...
WHAT IS THE MOST
PERSUASIVE MEDIUM
TO APPROACH THEM
?
THE INSIGHT
CULTURAL
Just like the French, Indonesians enjoy spending a lot of time
hanging out and frolic with others.
EV...
CORE IDEA

A friendship movement for everyone to make friends on
Festival Sinema Prancis and also effectively spread infor...
It’s NOT BIG MEDIUM but the BEST MEDIUM.

Copy:
Go to Festival Sinema Prancis
Make a friend and get special discount.
Scan...
3.
2.

1.

We spread
the stickers
on many places.

You will get
a digital ticket.

Scan
the QR Code.

4.

HOW IT
WORKS?

G...
To be continued:
Friendship in the other 9 big cities…
“To have a friend
and be a friend is
what makes
life worthwhile.”
- Unknown

Thank you & let’s be a good good friend! ~
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A New Friend Project

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Finalist - Young Spikes Indonesia 2013

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A New Friend Project

  1. 1. VICKY ARIANDI DOPPY CATUR PRASETYA PT HAKUHODO INDONESIA YOUNG SPIKES MEDIA 2013
  2. 2. MISSION Festival Sinema Prancis is going to be held again from 5th – 8th December In 10 Indonesia’s big cities. How to make everyone take a part and make this event more successful?
  3. 3. WHO USUALLY ATTEND THIS EVENT? Unfortunately Festival Sinema Prancis is mostly attended by its communities and networks which are filmmakers, film communities, artists and French film lovers. Many people outside the network doesn’t know about the information on this event. CHALLENGE Gain the awareness and make them visit the festival
  4. 4. OUR TARGET EVERYONE Widely, Effectively and Deeply Most of them prefer to watch Hollywood film than French film because they still think that French films are heavy. Thus they need a strong motivation upon this. Ratri Wulandari, 23 Tahun Pegawai Swasta Lolitya Anindita, 23 Tahun Pegawai Swasta Annisa Gurdi, 31 Tahun Pegawai Swasta Herwanayogi, 23 Tahun Freelancer
  5. 5. WHAT IS THE MOST PERSUASIVE MEDIUM TO APPROACH THEM ?
  6. 6. THE INSIGHT CULTURAL Just like the French, Indonesians enjoy spending a lot of time hanging out and frolic with others. EVERYONE They all need a friend to talk, to laugh, to share, etc. DAILY ACTIVITIES They all like to do almost everything with a friend. They are going to feel lonely without a friend.
  7. 7. CORE IDEA A friendship movement for everyone to make friends on Festival Sinema Prancis and also effectively spread information about the event with a low budget.
  8. 8. It’s NOT BIG MEDIUM but the BEST MEDIUM. Copy: Go to Festival Sinema Prancis Make a friend and get special discount. Scan the QR Code. We use STICKERS as MAIN MEDIUM. Put the sticker on a chair in many shops such Seven Eleven, Circle K, Clothing Store, Mall, Supermarket, Etc. MESSAGE Inviting the audiens to attend the festival and make a friend with all visitors. The more they get a friend, the bigger discount they get.
  9. 9. 3. 2. 1. We spread the stickers on many places. You will get a digital ticket. Scan the QR Code. 4. HOW IT WORKS? Go to the festival. Happy make a friend. 5. The more friends, the bigger discount you get.
  10. 10. To be continued: Friendship in the other 9 big cities…
  11. 11. “To have a friend and be a friend is what makes life worthwhile.” - Unknown Thank you & let’s be a good good friend! ~

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