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Ok festival

  1. Peer Comparisons: To promote positive behaviour change OK Festival 17.9.2012
  2. Behaviour change Behavioural scientists claim that: • Domestic energy consumption can be reduced by up to 30% if minor changes are made to our daily lives Changes not related to standard of living or quality of life • Actions such as using: • Low energy light bulbs • Washing clothing at a lower temperature • Turn down heating when on holidays
  3. Motivations Financial incentives: • Effect disappears when incentive is removed • Do not appeal to all sections of society evenly Reward Schemes: • Compared to your previous behaviour • Focus on how much improvement has been made • Unfairly rewards those who have been wasteful in the past • Earth Aid www.earthaid.net • My Emissions Exchange www.myemissionsexchange.com
  4. Peer Comparisons Comparing consumption is the most effective way to promote positive behaviour: • Allows us to reward / praise those that are behaving efficiently • Encourages / “nudges” those that are not Peer comparison social networking websites already exist: • Carbon Rally www.carbonrally.com • Carbon Diet www.carbondiet.org • Step Green www.stepgreen.org • They encourage the public to declare their carbon footprint and to compete with their friends to actively reduce it
  5. What does a peer comparison scheme look like?
  6. Energy Sculpture © Sitra
  7. Apartment Energy Visualisations © Sitra
  8. © Sitra
  9. Student Acommodation © HOAS
  10. Advice on Energy Bills © OPower
  11. Relating energy to peers Barriers: • Transparent energy consumption • Transparent number of users
  12. Reward schemes Residential building example: • A block of similar 2 bedroom apartments • Incentive scheme to reduce energy • Reward given to the lowest energy consumption over time period
  13. Summary Peer comparisons are the most effective method of promoting positive behaviour change Key transparent data elements are required: • Residential energy consumption • Number of occupants
  14. Ken Dooley Sustainability Group Manager Energy and Environment @sustaingranlund
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