Social Media Branding for job fair


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Donald Verrill, Jack Cowie, Margaret Connolly-Watson present workshop on branding yourself utilizing social media

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  • Today. I’ll show you some numbers, talk about websites, blogging, texting, email, social media, other resources, and ask you to interact w/us-hold-up your card when you see/hear the word or phrase and please ask questions. A panel will follow.
  • McDonalds a brand recognized throughout the globe
  • You are your brand. How you dress-Image. What you say/write. Where you go. What you do. When you do it. You are your Brand.
  • Brands images mean different things to different people at different times. How long does one need to work at building a Brand? Your image.
  • Logos are powerful. Note my CareerCenter image and website on each slide.
  • Use of the internet and social media exposes more eyes to more items/people more often-24/7. How many people and what segment of the market do you wish to attract? If you had a retail store, how much traffic could you handle? How is your customer? What is your product?
  • When one uses a search engine-like GOOGLE to search for you/your product/service ….. how close to the top of the list do you wish to be? How often do you want to be on that ever changing list? There is a whole science around SEO. Google SEO …find out.
  • Times have changed. And will continue to. Businesses want to hire People who have demonstrated their capabilities. Post, post, post. Once is not enough. If you could interview with a prospective employer/customer…What would you say?
  • Create/ build a web page as a platform to display, express and drive your brand. Brand with your website not through another portal. You do want your website to reflect you and your ideas/values/products don’t you?
  • WebLog abbreviated is blog. A web site is not the end goal but merely a beginning. Use this platform to regularly/periodically promote. Your webpage, your brand, your image, needs to be centered on key words descriptive of you/your product/your brand. Make a list of your key words describing you your brand. Post, post, post. Maybe twice a week. Give tips and bits of what is happening. Each blog you post creates a new webpage to be listed, searched, create new interest, new products, expanding the old or new.
  • Shareware to build your blog. Wordpress is the most often used and it’s easy. There are others: Moveable Type, Typepad
  • A specific Purpose/activity for visitors to your page (Web/Blog/Facebook/Twitter/LinkedIN/Youtube. What do you want them to do? Sign-up for newsletter, buy, respond/comment, refer to/link to, promote ?
  • These are your nuggets for connecting back to them. Social Media branding utilizes the media to build your image/sell your product/…… Not be just Social.
  • A page on your website where the action buttons/next steps items happen. Give simple directions. Don’t crowd. You Google: Landing Pages for more info
  • Parts of your blog or webpage can be Tweet ed on Twitter, encourage to like FB, Linkedin shared. Uploaded to YouTube or Slideshare. Fotos on Flickr. All of these need links back to webpage /blog
  • Rich Brooks of New Flyte Media says these are the key steps. Find… put out the right ‘scent’. Keep ‘em…respond/engage Make them yours Count ‘em $$$$ Numbers You need to know if what you are doing is working.
  • Lots of tools available Only the concrete results count. Some think a webpage or blog or social media is about pretty, and fun. Don’t waste your time w/o a plan
  • Egyptian flag and revolutions in Northern Africa directly linked to social media. How powerful can this be? Who is listening?
  • Nearly instant Communication Send/ Receive/Comment/Follow
  • This is the business networking media to use primarily. This site is not about pizza and party…unless that’s your image/business you’re building
  • Lots of junk every where….lots of good stuff too. What message do you want to convey?
  • Do companies notice/care what you are doing? Groupons. Living social. Sign- up and stay involved. Contact via email. Police work is about checking for available social media posting for solving crime. Private is now not so private.
  • Smart phone usage is growing in leaps and bounds. Newer users bypass email. ConstantContact.
  • Steps to build and maintain a brand. Who are you? Key words Over ‘n Over Work and rework. Interact/Engage Measure for results
  • A few social media at the core of today’s connectivity.
  • Build a professional FB page. It’s not just about pizza and parties. Unless that’s your image/business. LinkedIn is the best for building a business’ professional image. The really active with smart phone use Twitter.
  • Develop and use your key words to describe who you are and where you are going. Stay with it. Nike: Just Do It
  • Survey from Simply Hired There’s no ONE way Don’t neglect simply networking…
  • Here I Googled Personal branding Through social Media …1 mill links
  • Who uses Social Media…. over 14 million results
  • A long time to build your image … a moment to destroy
  • Don’t stop using traditional networking too. Exchange cards don’t give away. What you get back is more important than your card you gave away. Don’t wait for them to contact you. Connect to them.
  • Here are some links to us. Now I’ll introduce our panel Margaret Connolly-Watson and Jack Cowie
  • Social Media Branding for job fair

    1. 1. Brand Yourself Using Social Media Don Verrill Jack Cowie Margaret Connolly-Watson 22 March 2011
    2. 2.
    3. 3.
    4. 4. What do you want your brand to say?
    5. 5.
    6. 6.
    7. 7. Branding Eyeballs Marketing
    8. 8. SEO = search engine optimization SMO = social media optimization
    9. 9. <ul><li>Branding used to a “big business” thing. </li></ul><ul><li>Only large corporations with large budgets </li></ul><ul><li>had to worry about or even consider. </li></ul><ul><li>With the explosion of social media, everything has changed. </li></ul><ul><li>Today, consumers want to do business with companies they know and with brands and people they recognize. </li></ul>
    10. 10. Webpage Websites 20 Billion
    11. 11. Blog Blog Blog Key words Key words Key words Key words
    12. 12. Wordpress
    13. 13. Call to Action Call to Action Call to Action
    14. 14. <ul><li>Subscribe/Sign-up </li></ul><ul><li>Join/Get Free Stuff </li></ul><ul><li>Credit Card # </li></ul><ul><li>Email address </li></ul><ul><li>Comments </li></ul>
    15. 15. Landing Page Where call to action takes place
    16. 16. Bits & Pieces From/ Web page /Blog
    17. 17. Blog 201 Attraction Retention Conversion Measurement
    18. 18. Measurement Tools Feedbakstats Disqus Google Alerts
    19. 19. 500 Million active users 70% outside US
    20. 20. 200 Million Users
    21. 21. Social Media for Branding Linkedin 70 Million users
    22. 22. Social Media for Branding Youtube Nearly 500 million viewers On One Video
    23. 23. Groupon Sales may exceed $500M 2011 35 million users Startup for $175 M
    24. 24. Social Media for Branding <ul><li>Text messages 200,000 every second </li></ul><ul><li>Emails 2.8 Million every second </li></ul>
    25. 25. <ul><ul><li>Identity </li></ul></ul><ul><ul><li>Image </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Recognition </li></ul></ul><ul><ul><li>Reputation </li></ul></ul>
    26. 26. <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>You Tube </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul>
    27. 27. <ul><ul><ul><ul><ul><li>Facebook-&quot;Like,&quot; </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Linkedin-Share </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter-Follow </li></ul></ul></ul></ul></ul>
    28. 28. <ul><ul><li>What do you want </li></ul></ul><ul><li>your brand to say? </li></ul><ul><ul><li>When? </li></ul></ul>
    29. 29. Social Media for Branding What’s most important Tactic to improve your Brand? <ul><li>Be present on social networking sites 9% </li></ul><ul><li>Write a blog 6% </li></ul><ul><li>Have a website 17% </li></ul><ul><li>Join conversations about your industry 10% </li></ul><ul><li>Become an expert in something 25% </li></ul><ul><li>Register your name as a domain name 4% </li></ul><ul><li>Actively network through social media 25% </li></ul>
    30. 30. Social Media for Branding
    31. 31. Social Media for Branding
    32. 32. Social Media for Branding Comedian Gilbert Gottfried fired as voice of Aflac duck
    33. 33. How about plain ole Business Cards?
    34. 34. Brand Yourself Using Social Media Jack Margaret watson/11/431/33b Don