Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing your winery

683 views

Published on

  • Be the first to comment

  • Be the first to like this

Marketing your winery

  1. 1. Marketing Your WineryWith Finger Lakes CopywritingFINGERLAKESCOPYWRITING.COM 1
  2. 2. Marketing Your Winery with FLC• Part Time Marketing FirmPromoting Your Winery• Set Your Budget• Discovery Meeting and ConsultingFINGERLAKESCOPYWRITING.COM 2
  3. 3. WEBSITE DEVELOPMENTFINGERLAKESCOPYWRITING.COM 3
  4. 4. SEOa. Keyword Researchb. Website Submissionc. Web Analysisd. Ranking Reportinge. LinkingFINGERLAKESCOPYWRITING.COM 4
  5. 5. Factors for Successful WebsitesFINGERLAKESCOPYWRITING.COM 5
  6. 6. SOCIAL MEDIA STRATEGYFINGERLAKESCOPYWRITING.COM 6
  7. 7. SOCIAL MEDIA STRATEGYa.Social Bookmarkingb.Postings / Updatesc.Pictures of vineyard and tasting roomd.Campaigns, Such asContests, Giveaways, Coupons, Sweepstakese.Develop and Maintain Facebook AdsFINGERLAKESCOPYWRITING.COM 7
  8. 8. BLOGGINGa.Content pieces andnewsb.Integrate with FB andTwitterc.New Releasesd.Awards/Medals/Scorese.EventsFINGERLAKESCOPYWRITING.COM 8
  9. 9. REVIEWSa.Postings on Finger Lakes Wine and Dineb.Submissions to local newsc. Social Bookmarking ReviewsFINGERLAKESCOPYWRITING.COM 9
  10. 10. ROI CUSTOMER CAPTUREa. Engage Web Visitorsb. Increase Mailing Listc. Grab Future Customers With OffersFINGERLAKESCOPYWRITING.COM 10
  11. 11. E-NEWSLETTER MARKETING– Develop Email Template– Write and Send Engaging NewslettersFINGERLAKESCOPYWRITING.COM 11
  12. 12. PRESS RELEASES– Local andNationwideDistribution– Wine Scores– New Releases– Events andCompany News– Featured onGoogleNews, YahooNews, etcFINGERLAKESCOPYWRITING.COM 12
  13. 13. VIDEOa. Create a YouTube Accountb. Post Videosc. Share With Website and Social MediaFINGERLAKESCOPYWRITING.COM 13
  14. 14. a. Knock Out Ads When You Need Themb. Digital or Printc. Business Cards/Flyers/BrochuresTRADE ADSFINGERLAKESCOPYWRITING.COM 14
  15. 15. REPORTINGa.Constant Reportingb.Web Analytics and Trafficc.Promotion Performance InfoFINGERLAKESCOPYWRITING.COM 15
  16. 16. SIGN UPRATE DEPENDS ON BUSINESS SIZE –TYPICALLY, SMALL BUSINESSES WILL NEED10, 20, 30 HOURS PER MONTHNOT ALL SERVICES MAY BE INCLUDEDDEPENDING ON BUDGETGOALS AND DISCOVERY MEETINGS WILLDESIGN EACH MONTH’S WORKLOADFINGERLAKESCOPYWRITING.COM 16
  17. 17. FINGERLAKESCOPYWRITING.COM 17FINGER LAKES COPYWRITING585-694-8108DON@FINGERLAKESCOPYWRITING.COM

×