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Using Social Media In Business

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This social media presentation was used to explain social media and its use for the business school.

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Using Social Media In Business

  1. 1. How to Hammer Social Media And Not Hit Your Thumb
  2. 2. image by kevincollins - creative commons Building a Farm Shed
  3. 3. When building a Shed, you don’t have a Hammer Strategy. You have a Shed Strategy.
  4. 4. image by justinbaeder - creative commons Social Media is a Tool
  5. 5. Social Media Movement • Social Media is #1 Online Activity • Seven hours on Social Media per month • 4 out of 5 users online • Facebook sends more traffic to major sites like Yahoo! and Google (13%)
  6. 6. image by roland - creative commons Social Media Marketing is highly ineffective using traditional techniques
  7. 7. How Do We Measure Traditional TV Ad Online Video • Eyeballs • Actual Views • Millions Est. Viewers • Word of Mouth • Frequency • Comments • Sales • Sales
  8. 8. What are PPL doing with Social Media?
  9. 9. Entering Contests Listening To Music Viewing Photos Talking Looking for Jobs Taking Polls Uploading Videos Chatting Playing Games Uploading Photos Looking for a Spouse Watching Videos Listening to Podcasts Talking to Friends
  10. 10. Entering Contests Listening To Music Viewing Photos Talking Looking for Jobs SHARING Uploading Videos Taking Polls Chatting Playing Games Uploading Photos Looking for a Spouse Watching Videos Listening to Podcasts Talking to Friends
  11. 11. What are PPL doing with Traditional Media?
  12. 12. Watching Video Listening to Music Reading Static Page
  13. 13. Define Success
  14. 14. Qualitative • Loyalty • Trust • Passion • Interaction
  15. 15. Qualitative Quantitive • Loyalty • # of Quality Leads • Trust • Rankings Increase • Passion • # of Professional Contacts • Interaction • # of Sales
  16. 16. It Can Be Both Qualitative Quantitive • Loyalty • # of Quality Leads • Trust • Rankings Increase • Passion • # of Professional Contacts • Interaction • # of Sales
  17. 17. Social Media Outreach Once success is defined then the tool can be effective.
  18. 18. Facebook Fan Page • Wall Posts: • Good Info for the Fan, written for the Fan • Quick blurbs - Praise Your Students and Faculty • Think of Customer Service • Opening the Wall to all Comments
  19. 19. Lots of Content • Photos: Formal, Informal, Fun and Behind the Scenes • Videos: Same as photos - comedy has more potential to be shared • Events: Both Formal and Informal • Links back to Website
  20. 20. Linkedin • Professional Side • Groups help People Network • Discussions • News • Links back to Website
  21. 21. YouTube • Class & Reunions • Faculty & Staff • Student Testimonials • Interviews & Events • Links back to Website
  22. 22. Twitter • Don’t Use Twitter without an App (Seesmic, Tweetdeck) • Constant Searchable Conversations • Smart & Clever Voice
  23. 23. Listening • Real Time Search is here • Facebook, Twitter, Buzz • Techrigy, Google Alerts, Radian 6
  24. 24. Measurement Qualitative Quantitive • Loyalty = Linkedin • # of Quality Leads = + • Trust = + Comments • Rankings Increase = + • Passion = Shares/RTs • # of Prof. Contacts = + • Interaction = Comments • # of Admissions = +
  25. 25. Measure Social Media • Google URL Builder • Google Analytics • Bit.ly or Ow.ly
  26. 26. Followers Friends Comments Retweets Views Shares Social Bookmarks Time on Site Thumbs Up Likes Unique Visitors Bounce Rates Subscribers Fans Mentions
  27. 27. Followers Friends Comments Retweets Views Relationships Shares Time on Site Social Bookmarks Thumbs Up Likes Unique Visitors Bounce Rates Subscribers Fans Mentions
  28. 28. Social Media is the Tool that Equalizes Influence and gives Everyone a Voice. Brian Solis
  29. 29. Questions don.schindler@nd.edu facebook.com/donschindler twitter.com/donschindler linkedin.com/in/donschindler

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