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A simple diagnostic that provides an insight into your communication and engagement style.
What colour are
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language,
that goes to his heart.” Nelson Mandela
Effective collaboration and teamworking are key to success in today’s challenging business environment. However
teams are made up of individuals, each of whom have their own communication and work style. Having awareness of
personal and team styles will provide insights to improve connectivity and performance. There are a number of tools in
the market place to enable individuals and teams to gain those insights but one of the simplest to use is iMA Colour
Styles. Below is information on each of the iMA styles followed by questions you can ask of yourself and the team.
Description Tips on how to get to know me better
iMA High Blue … are warm, supportive and nurturing
individuals who develop strong networks of
people who are willing to be mutually
supportive and reliable. They are excellent
team players, courteous, friendly, good
planners; persistent workers and good with
• Be pleasant
• Be non assertive
• Be consistent
• Be selfless
• Be supportive of my feelings
• Be sincere
iMA High Green … are serious, analytical, persistent,
systematic and task oriented people who
enjoy problem solving, perfecting processes
and working towards tangible results. They do
research, make comparisons, determine risk,
calculate margins of error and then take
• Be time disciplined
• Be logical and prepared
• Be respectful of rules
• Be supportive of my thoughts
• Be structured and well organised
• Be precise
iMA High Red … are goal oriented go-getters who are most
comfortable when they are in charge of
people and situations. They focus on a no-
nonsense approach to bottom-line results.
They are fast-paced; task oriented and work
quickly by themselves.
• Be practical
• Be brief
• Be assertive
• Be to the point
• Be supportive of my goals
• Be respectful of my time
iMA High Yellow … are outgoing, friendly and enthusiastic idea
people who excel in getting others excited
about their vision. They are fast paced, high
energy and deal with people in a positive
upbeat way; eternal optimists that can
influence people and build alliances to
accomplish their goals.
• Be flexible
• Be quick paced
• Be positive
• Be open
• Be generous with your praise
• Be supportive of my idea
As a first step why not get your colleagues to complete the questionnaire by asking them to visit www.ima-pm.co.uk.
Questions you can then ask of yourself and the team:
• How can we adapt the way we communicate to give each person what they need to be effective?
• How could we work effectively as a team, making use of the strengths and resources each person brings?
• How do we minimise conflict by distinguishing between what we aim to achieve and how we each work?
It is our experience that the highest value is gained if the team do this in a workshop format and begin to learn new
ways of working together. Team Animation can set this workshop up and run it for you, answering the questions
above and creating teams who are “more than the sum of their parts”. As a follow up we can also work with
individuals (through coaching, mentoring and training to develop project leadership capability) and organisations
(creating communities of practice and developing effective project cultures).
To discuss how we can help you increase the effectiveness of your team or your organisation please contact Donnie
MacNicol on 07799 766238 or email firstname.lastname@example.org. Follow Donnie on Twitter at donniemacnicol
© iMA Strategies. Used with permission by Team Animation Ltd. Version 5