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Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition BarsFood bars have been making noise in the mark...
Browse reports related to Food & Beverages @http://www.reportsnreports.com/market-research/food-and-beverages/Report Detai...
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Food Bars MarketTrends in Cereal/Granola Bars and Energy/Nutrition Bars

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In the energy/nutrition bar category, new flavor and ingredient introductions along with improvements in taste and mouthfeel have made the future of these products look a lot more interesting.

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Food Bars MarketTrends in Cereal/Granola Bars and Energy/Nutrition Bars

  1. 1. Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition BarsFood bars have been making noise in the marketplace recently, posting double-digit growthrates for successful product types. Reasons for this surge include a wave of new productlaunches, increased sophistication in marketing bars to different consumer sets, andcontinued innovation in delivery formats. Eating trends such as the blurring of meals andsnacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, andcustomized eating all favor the food bar market.A main trend in the food bar market overall is the blurring of distinctions betweencereal/granola bars and energy/nutrition bars. Broadly speaking, cereal/granola bars arefocusing more on nutrition and incorporating functional ingredients (such as added proteinor fiber), while energy/nutrition bars are incorporating ever more creative and decadentformulations to make them more appetizing.Request a Sample for or Inquire before buying the report US Food Bar MarketAlthough overall the cereal bar segment has seen little growth beyond that achievedthrough price increases, new products continue to be introduced to meet more targetedconsumer needs. Cereal bar manufacturers are targeting consumers who wish to moveaway from treats and are looking for a workout energy boost, a nutritious snack or even afast meal replacement option. Over the past few years, cereal bars with reduced calories,fat or sugar have performed quite well, although the number of product introductions withthese claims has fallen sharply in the last five years. Manufacturers are addressing moresophisticated concerns, such as creating products to supplement perceived nutritionaldeficits that might be incurred in a weight-loss program. High-protein, low-carbohydrate orbalanced-gastrointestinal formulations have seen good growth.In the energy/nutrition bar category, new flavor and ingredient introductions along withimprovements in taste and mouthfeel have made the future of these products look a lotmore interesting. Among the functional ingredients that manufacturers are using to vary thenutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.Major points covered in Table of Contents of this report include:Chapter 1: Executive SummaryChapter 2: Food Bar Market OverviewChapter 3: The Cereal/Granola Bar CategoryChapter 4: The Energy/Nutrition Bar Category
  2. 2. Browse reports related to Food & Beverages @http://www.reportsnreports.com/market-research/food-and-beverages/Report Details:Published: March 2012No. of Pages: 208Price: Single User License – US$3500 Corporate User License – US$7000Contact:Priyank TiwariTX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.Tel: +1-888-391-5441sales@reportsandreports.comVisit our Market Research Blog @ http://www.reportsnreportsblog.com/Connect With Us:

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