Uk foodservice survey 2012 2013


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Observes the key consumer review websites and examines the authenticity of the contents provided by them.

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Uk foodservice survey 2012 2013

  1. 1. UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of SocialMedia and Consumer ReviewThis report analyzes how marketing through social media, marketing budget, impact ofconsumer review websites, food blogs, and food photography are set to change in 2012-2013. This report provides the reader with a definitive analysis of the role of social medianetworking, consumer review websites, and food blogs. Furthermore, this report not onlygrants access to the opinions and strategies of business decision makers and competitors,but also examines their actions surrounding business priorities. The report also providesaccess to information categorised by sector, revenue, and senior level respondents.Key Features and BenefitsReflects the principal trends regarding the utility of social media that will shape the UKfoodservice industry in the next 24 months.Forecasts the possible changes in marketing budget trends of foodservice operators in socialmedia networking and consumer review websites, and lists key marketing and promotionalchannels.Examine the key benefits and leading challenges of social media in the UK food serviceindustry with respect to company, turnover, and senior level respondents.Identifies what are the key social media websites in the UK foodservice industry.Observes the key consumer review websites and examines the authenticity of the contentsprovided by them.Buy your copy of this report @ Highlights The survey results reveal that overall, 45% of respondents consider social media significantly useful’, while 38% identify social media as slightly useful’. Significantly, the wide reach of social media and networking at minimal cost allows operators to reach audiences they might have overlooked through conventional marketing methods. Furthermore, if used intelligently, social media brings brand recognition and appeal, which makes it more useful than marketing through conventional methods. Overall, 45% and 38% of respondents from profit and cost sector companies respectively, consider social media in UK foodservice significantly useful’, whereas 42% of respondents from the cost sector and 38% from the profit sector consider social media networking only slightly useful’. Interestingly, the similarity in the opinion of both groups is striking, considering the basic differences in business models of profit and cost sector companies, wherein profit sector companies are
  2. 2. expected to be more aggressive in using social media, given their focus on profit and costs. The survey reveals that Facebook’, Twitter’, and LinkedIn, with 82%, 71%, and 55%’ of responses respectively, are the top three social media websites. Facebook had over 900 million active users until April 2012, while the UK alone had 30 million active users till February 2012. Furthermore, 49% of the UK population uses Facebook, making it a lucrative channel for consumer interaction and communication. Responses reveal that only 4% of UK foodservice operators refer to online review websites every time’, whereas 23% of respondents visit consumer review websites very frequently’. Additionally, 40% of respondents agree that they only visit as required’, while 19% rarely visit’ consumer review websites, and 9% never visit at all’. Overall, 63% of respondents either visit online review websites vey frequently or only as required. Overall analysis reveals that’, Scores on the Doors’, and UK Restaurant Guide’ are the top three consumer review websites with 33%, 19%, and 13% of mentions from respondents respectively.Major points covered in Table of Contents of this report include:1 Introduction2 Executive Summary3 Social Media in the UK Foodservice Industry4 Consumer Review Platforms in the UK Foodservice Industry5 Food Blogs and Food Photography in the UK Foodservice Industry6 AppendixList of TablesList of FiguresBrowse reports related to Food and Beverages @
  3. 3. Report Details:Published: June 2012No. of Pages: 95Price: Single User License – US$2000 Corporate User License – US$6000Contact:Priyank TiwariTX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252Tel: +1-888-391-5441sales@reportsandreports.comConnect With Us: