Market opportunities and business strategies in private label branding in brazil


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Private label products in Brazil are, on average, 20% cheaper than branded products. However this range can vary significantly depending on the specific product type and the retail outlets in which the product is being sold.

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Market opportunities and business strategies in private label branding in brazil

  1. 1. Market Opportunities and Business Strategies in Private Label Branding in BrazilPrivate labels accounted for a market share of 3.8% in Brazil in 2007. This figure grew by0.7% during the review period to reach a market share of 4.5% in 2011. The globalfinancial crisis led to consumers becoming more value-conscious. Brazilian consumers havebecome more willing to try private label products at the expense of branded products inorder to save on their grocery expenditure.The growing share of organised retail in Brazil meant that retailers continued to improve onthe quality of their private label products and started marketing them between the leadingand discounted brands. While the low cost of private labels continued to be the key drivingfactor, manufacturers started entering the premium market by offering high value products.Over the forecast period, private labels are expected to record positive growth and bedriven by consumer demand for high-value products.There is an increasing trend of collaborative product development in the Brazilian market.As a part of this trend, companies are involving consumers in product development activity.Some of Brazil’s key private label product categories include paper napkins, paper towels,alcoholic drinks, carpet cleaner and disinfectant.Request a Sample for or Inquire before buying the Brazilian Private Label MarketScope  This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in Brazil  It provides an overview of key global markets for private label  It provides comparison of private label market share in Brazil with Latin American countries and with the key global markets  It provides historical shares for the Brazilian private label market for the report’s 2007–2011 review period and forecast figures for the 2012–2016 forecast period  It highlights the consumer, business and economic factors driving the private label market in Brazil  It covers a summary on the key challenges facing the private label market in Brazil  It details the business strategies of private label brands by retail store formats  It discusses the key emerging product strategies in the Brazilian private label market  It compares the pricing strategy adopted for private label products in key categories  It outlines the purchasing habits of Brazilian consumers by age-group across branded and private label products  It outlines the future outlook for the Brazilian private label market  It profiles the major retailers in the private label market in BrazilMajor points covered in Table of Contents of this report include:1 Executive Summary2 Market Size and Forecast
  2. 2. 3 Key Trends and Drivers4 Brand Positioning and Target Segment – Strategies and Initiatives5 Future of Private Label in Brazil6 Challenges7 Case Studies8 AppendixList of TablesList of FiguresBrowse reports related to Consumer Goods @ Details:Published: March 2012No. of Pages: 39Price: Single User License: US$1950 Corporate User License: US$5850Contact:Priyank Tiwari7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-391-5441sales@reportsandreports.comVisit our Market Research Blog @ With Us: