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Legal Blogging: How to Educate and Attract New Clients

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Legal Blogging: How to Educate and Attract New Clients

  1. 1. Legal Blogging<br />How to Educate and Attract New Clients<br />A Conversation with Grant Griffiths<br />
  2. 2. To Blog . . .<br />--build trust & reputation<br /> --educate your audience<br /> --answer their questions<br /> --generate business<br />
  3. 3. Or Not to Blog<br />Professional Service Firms <br /> --don’t want to admit they must market at all<br /> --reluctant to try something new<br /> --don’t want to give away anything free<br />
  4. 4. Talk With Your Audience<br />
  5. 5. Focus on Your Target Market<br />What is your legal practice area?<br />What segment of the market do you want to serve?<br />What information do they need to do their jobs?<br />
  6. 6. Good Content – Exchange Information<br />Clients Have Questions<br />Answer Them<br />Where do I go?<br />What do I do?<br />What are the rules?<br />In person & Online<br />Give information<br />Provide Solutions<br />Help them through process<br />Same questions are online<br />
  7. 7. Manage Your Blogging Time<br /><ul><li>Record you blogging content ideas in one place
  8. 8. Dedicate blogging time on your calendar
  9. 9. Create Editorial Calendar to schedule posts
  10. 10. Use an offline blog client (blogjet.com, ecto.com)</li></li></ul><li>
  11. 11. Use Social Media<br /><ul><li>Choose your favorite channels
  12. 12. Become a source of information on those channels
  13. 13. Follow FLEE
  14. 14. Find your conversations
  15. 15. Listen to those conversations
  16. 16. Engage in the conversations
  17. 17. Encourage your audience </li>

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