1.
Social Media has transformed into VISUAL SOCIAL
MEDIA as we are DRAWn to VISUAL Content.
Brought to you by sociallysorted.com.au
a Social Media & Visual Marketing Agency
REFERENCES:
1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck
2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123
3. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/
4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch
http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/
5. Hubspot October 2012 Study of B2B and B2C Companies
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NE
W-DATA.aspx
6. PicMonkey.com - December 2012
7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/
8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in
http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5
The Shift to
VISUAL
Social Media
Tip 5
Add back the wordsto images and videos
image descriptions
on original images
How brands can leverage the power of
SOCIAL
MEDIAVISUAL
Tip 1
Don’t tell if
you can show
Wherever possible use VISUALS
to share your message.
PICTURES | IMAGES | INFOGRAPHICS
VIDEOS | GRAPHICS | ANIMATIONS
Over 80% of
pins are repins on
Pinterest.
Be the 20% that gets
repinned by 80%
of users! Create
original content.
“
“
Tip 3
SHOWcase
your story
Images = Emotion
and Connection.
Tip 4
CrowdSource
Visual Content
Engage fans to
brand visually
competitions, promotions or events.
Tip 6
Mix
it up
Tip 2
Create original
visual content Invest in:
programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALSINFOGRAPHICS | VIDEOS | SLIDESHARE
“ “Engagement from
Instagram users is as
much as 10 times greater
than other platforms.
Dane Atkinson, CEO SumAll.com [8]
RJMetrics, 2012 [7]
Soci
Sorted
s
How the Visual shift
DEVELOPED
Facebook Twitter Microblogs then
140 Characters
YouTube Pinterest
Tumblr Instagram
Multi-media
Microblogs
No words
necessary
Blogs Tell 500-1000+
words
Show
Users are more
likely to engage
with brands if
they post pictures
than any other media.
Photos on Facebook generate 53%more likes than the average post
Instagram passes Twitter for
daily active mobile
users in August 2012
8.5 fold increasein 6 months
Pinterest is now the
4th Largest
Driver of
Traffic
Worldwide
averages 1.6M visits/day
and 4.3M images edited/day in just 8 months
[6]
[5]
[4]
[3]
[1]
by: @SociallySorted
passes
4 Billion
Video Views
daily[2]