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The Shift to Visual Social Media [Infographic]


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Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But there are some key concepts and strategies that you need to know in order to leverage the power of this shift towards using visual content in social media. This infographic from our team at highlights the shift to visual social media and how it developed, what this means for your business or brand online and 6 simple strategies for leveraging the power of visual marketing strategies for greater reach and engagement.

Published in: Business

The Shift to Visual Social Media [Infographic]

  1. 1. Social  Media  has  transformed  into  VISUAL  SOCIAL   MEDIA  as  we  are  DRAWn  to  VISUAL  Content. Brought to you by a Social Media & Visual Marketing Agency REFERENCES: 1. 2012 study by ROIresearch 2. Reuters 2012 3. ComScore Data August 2012 as reported by Mashable 4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch 5. Hubspot October 2012 Study of B2B and B2C Companies W-DATA.aspx 6. - December 2012 7. RJMetrics 2012 8. Dane Atkinson, CEO SumAll 2012 Data ( as quoted in The  Shift  to   VISUAL Social  Media Tip 5 Add  back  the  wordsto images and videos image descriptions on original images How  brands  can  leverage  the  power  of SOCIAL   MEDIAVISUAL Tip 1 Don’t  tell  if   you  can  show Wherever  possible  use  VISUALS   to  share  your  message.     PICTURES | IMAGES | INFOGRAPHICS VIDEOS | GRAPHICS | ANIMATIONS Over 80% of pins are repins on Pinterest. Be the 20% that gets repinned by 80% of users! Create original content. “ “ Tip 3 SHOWcase   your  story   Images = Emotion and Connection. Tip 4 CrowdSource Visual  Content       Engage fans to brand visually competitions, promotions or events. Tip 6 Mix it up Tip 2 Create  original visual  content  Invest in: programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALSINFOGRAPHICS | VIDEOS | SLIDESHARE “ “Engagement from Instagram users is as much as 10 times greater than other platforms. Dane Atkinson, CEO [8] RJMetrics, 2012 [7] Soci Sorted s How  the  Visual  shift   DEVELOPED Facebook Twitter Microblogs then 140 Characters YouTube Pinterest Tumblr Instagram Multi-media Microblogs No words necessary Blogs Tell 500-1000+ words Show Users  are  more likely to engage with brands if they post pictures   than  any  other  media. Photos  on  Facebook  generate  53%more likes  than  the  average  post Instagram  passes  Twitter  for   daily active mobile users  in  August  2012 8.5 fold increasein 6 months Pinterest  is  now  the     4th Largest Driver of Traffic   Worldwide                        averages  1.6M  visits/day   and  4.3M  images  edited/day  in just 8 months [6] [5] [4] [3] [1] by: @SociallySorted                            passes   4 Billion Video Views                                      daily[2]