Pro Tips for a PACKED
HOUSE at Your WEBINARor LIVE EVENT with VISUAL MARKETING IT’S SHOWTIME! 21

Ready to take your message
LIVE? Webinar Online Summit Live Event

Planning an event can be
challenging... let alone marketing it to your ideal audience.

So how do you attract
a PACKED HOUSE to your next event or webinar?

We asked the Pros to
share their secrets… their VISUAL MARKETING Secrets.

Follow their advice to make
YOUR next webinar or live event a SELL OUT.

Kim Garst Create a variety
of great graphics that are sized for the various social media platforms and share them on social in advance of the event. Make sure the graphics include the details of the event because sometimes viewers don't check out the text, they only focus on the visuals. Boom Social with Kim Garst 1

Amy Porterfield Go for total
content immersion around your webinar theme on your blog/podcast and social media sites, leading up to the event. Visually tease your fans with engaging quotes and tip images - they’ll read your blog, register for the webinar, and be primed to hear your message. Podcaster & Social Media Strategist 2

Sue B Zimmerman We love
to use a photo holding a digital device such a phone a tablet or computer looking down at it … people will want to know what you are looking at and are more likely to read your description and Call to Action which takes them to a webinar or live event. The Instagram Expert 3

Amy Schmittauer When a new
email subscriber joins my email list, I offer them a graphic on the "check your email" confirmation page that also lets them know about my next live training. They already trust me to join my list so why not offer the next most important thing at the same time? Founder - Savvy Sexy Social 4

Peg Fitzpatrick Create SlideShare presentations
and embed into a blog post with links to resources. Author, The Art of Social Media | Social Media Marketing Pro 5

Rich Brooks We get all
of our speakers to create one minute videos talking about their presentations and how excited they are to be part of Agents of Change, then promote those videos through social media. Director, Agents of Change Conference 6

Azure Collier Give your audience
a sneak preview of your webinar content by creating a checklist of the tips you share, images with interesting facts that you’ll cover in the webinar, or an infographic that includes some of the important stats and takeaways. When your audience sees the value you’re providing, they’ll be more likely to attend the event. Content Manager, Social Media and Core Curriculum at Constant Contact 7

Ian Cleary My best tip
is to Split test the images and use a UTM tracking code to see which drives more traffic and conversions. Images need to be tested. Razor Social 8

Phil Mershon Create custom graphics
of your speakers that they will enjoy posting on their website and sharing on their social accounts. Director of Events, Social Media Examiner 9

Want more SECRETS… for a
PACKED HOUSE at Your Webinar or Live Event?

Laney Galligan Create buzz on
Instagram with a visual countdown of the number of weeks to the event, and focus on a different element/feature of the event each week. Problogger Events Manager, Problogger 10

Zach Kitschke Develop a brand
for your event. Keep the same visual style across all graphics in the lead up to build momentum and catch people's attention. Head of Communications at Canva 11

Vincent Ng We use images
of multiple speakers within one image to increase curiosity about an event and lure them to click. A viewer may not be familiar with one speaker, but may definitely know another one. Co-founder of the Visual Social Media Marketing Conference 12

Donna Moritz Images on Twitter
get 2X the Retweets - Tweet images about your webinar content a few weeks ahead. Create quotes and tips about related content or ads for the webinar. Visual Content Strategist, Socially Sorted 13

Jeff Sieh A cool trailer
or video you tease on Facebook can make a world of difference on getting people to notice your webinar or event. Humor can really help you stand out! Don’t forget to re-purpose your video as a shorter version you can share on Instagram and Twitter as well! Podcaster, Host at Manly Pinterest Tips 14

Alisa Meredith For our podcast
we’ve moved to Blab.im to live stream our recordings. Allowing the audience to see us and feel a part of the show increases that connection and leads to subscribers. Producer/Co-Host of Superheroes of Marketing Podcast 15

Phil Mershon Create custom quote
graphics of your speakers. Director of Events, Social Media Examiner 16 original quotes from your speakers get shared

Melonie Dodaro One of the
ways that I continue to drive traffic to an evergreen webinar is to create a series of LinkedIn graphics/tips that I share via LinkedIn, Facebook, Twitter, Instagram and Google Plus. I then add this call to action at the bottom of each image: Want more tips like this? Check out my free webinar: "Cracking The LinkedIn Code" at LiCodeWebinar.com. Top Dog Social Media 17

Kim Garst Use Facebook ads
to advertise your event by retargeting those that have previously visited your site. This way you know that people are more likely to attend and you keep your ad costs lower. Boom Social with Kim Garst 18

Rich Brooks We hire local
videographers to capture our entire event. Now we have content for a digital pass as well as a highlight reel to attract next year's attendees. Director, Agents of Change Conference 19

Rebekah Radice As well as
creating shareable images to promote Post Planner's #ViralChat on Twitter, we create an infographic for each chat, and embed that into a detailed blog post featuring tweets from our guests and participants. Global Brand Ambassador, Post Planner 20 It's engaging, helpful, and promotes the hashtag, URL and time of our weekly Twitter Chat.

Amy Porterfield Video Ads on
Facebook are amazing for retargeting fans who visited your webinar landing page but didn't opt in to your webinar. Videos provide a different way to get in front of people, re-engage, and invite them to come back. An added bonus is that you can create custom audiences from video views for future ad retargeting! Podcaster & Social Media Strategist 21

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see how the Pros get a Packed House at their Webinar or Event?

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