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Why Small Businesses Must Understand Organizational Culture


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Understand what organizational culture is and why small businesses need to understand and cultivate it. ~ Donna Marie Johnson, CEO GGene S.I.S., LLC

Published in: Business
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Why Small Businesses Must Understand Organizational Culture

  1. 1. Organizational Culture Donna Marie Johnson COMS 520 D01 Dr. Hunt
  2. 2. INTRODUCTION • What is organizational culture? • How and why is culture important for organizations? • Does one organizational culture strategy fit all sizes?
  3. 3. DEFINITIONS • Organizational Culture • Organizational Identity
  4. 4. EXAMPLES • • Chick-Fil-A
  5. 5. PROBLEMS • Tactics v. Transformation • Large Organization v. Small Organization
  6. 6. SOLUTIONS • Workplace by Facebook • Salesforce
  7. 7. LIMITATIONS • Company owned domain required. • More than one team member needed.
  8. 8. CONCLUSION What does an organization need to make culture development work? • Long Vision • Complete Commitment • Vulnerability and Transparency • Christian Leaders Build Culture of Love
  9. 9. VIDEO Please watch presentation at the following video link:
  10. 10. REFERENCES • Choi, Y., & Thoeni, A. (2016). Social media: Is this the new organizational stepchild? European Business Review, 28(1), 21-38. doi:10.1108/EBR-05-2015-0048 • Facebook. (n.d.). Workplace by Facebook. Retrieved from • Horst, H. (2014). From roots culture to sour fruit: The aesthetics of mobile branding cultures in Jamaica. Visual Studies, 29(2), 191-200. doi:10.1080/1472586X.2014.887272 • Hsieh, T. (2013). Delivering happiness: A path to profits, passion, and purpose. New York: Grand Central Pub. • Littlejohn, S. W. and Foss, K. A. (2017). Theories of human communication (11th ed.). Long Grove, IL: Waveland Press. • Salesforce. (n.d.). About Salesforce. Retrieved from • Swimberghe, K. R., & Wooldridge, B. R. (2014). Drivers of customer relationships in quick-service restaurants: The role of corporate social responsibility. Cornell Hospitality Quarterly, 55(4), 354-364. doi:10.1177/1938965513519008