Hotel Direct Booking

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Hotel Direct Booking

  1. 1. Versus
  2. 2. <ul><li>On Google : Rank first and very easy to find </li></ul><ul><li>Rank 10 th in the first page, </li></ul><ul><li>To find it we have to look carefully. </li></ul>
  3. 3. <ul><li>www.beverlyhillsluxuryhotels.com </li></ul><ul><li>Tripadvisor.com and ehotel.de </li></ul><ul><li>The BV Hotel is in 1 st place </li></ul><ul><li>The Ermitage has a lots of OTAs before his own website; be careful of the Raffles Hermitage </li></ul>
  4. 4. Nice booking Banner : we see it directly Easy to see the contents and find the info that the client wants
  5. 5. Interesting manner to chose a room, by range of price. Good point - a lots of currency available good point for international travellers Prices and offers are clear.
  6. 6. Accommodation, easy and clear but not entertaining Good destination info with links, and things to do A premise of the concierge help. Good Point
  7. 7. Good use of dynamic page Big photos and good use of colors matching with the building Direct online booking with special offers
  8. 8. Local information: I don’t understand why they put a world map Not utile information Bad Point Prices, gallery and local info on the same line Good point We don’t have the price of the room directly, we have to click on each of the room categories
  9. 9. Interesting use of hotel services, we can find all info that a client could want to find. Good point The Destination page is well organized but it could be more dynamic with more contents
  10. 10. And the winner is: Hotel L’Ermitage with 2 good points and no bad point Good divulgation of information Clear contents Sufficiently of information Booking is easy To improve Google search position Dynamicity of the pages

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