Keene Ideas Marketing & Design is based in Central Florida.
Our process hinges on a collaborative relationship with our clients and vendors. Design possesses the power to communicate
and produce meaningful aesthetic experiences. We believe a good design process is rooted in the act of listening.
Traditional Design & Marketing: Web Design & Production: Web Marketing:
Brand Audit & Strategic Planning Web Strategy & Usability Planning Search Engine Marketing
Brand Identity & Identity System Design Information Architecture Search Engine Optimization
Print/Collateral Design User Interface Design Pay-Per-Click Campaigns
Advertisement Design Graphic Design & Animation ROI Tracking
Environmental Graphic Design & Production Web Application Development Web Advertisement Design
Photography: Studio & Outdoor Database Design and Integration Online Media Buying
Business & Marketing Services: Public Relations/Publicity: Video Production:
Strategic Business Plan Development PR Campaign HiDef Pre & Post Production Services
Identify & Write Business Plan Press Release HiDef Cinematography/Videography
Sales Consulting Community Events HiDef Photography
Business Coaching Community Relations Story-Boards
Strategic Planning/Time line Media Release Location Scouting
Business Seminars Media Purchasing On-Site Mobile Editing
Webinars National/International Network of Videographers
At Keene Ideas, our working process begins with a meeting to ascertain your companies overall goals.
The success of many visual projects can be traced back to a clear understanding of the specific demographic market base being targeted. Once that is clear, the design
team can begin formulating a message and help you develop a structured approach to a successful campaign.
From the initial meeting, the process rapidly moves into the detailed proposal and joint strategy sessions to layout the time line and specific elements of the project
management. Once completed and approved, the initial proofs and concepts are scrutinized and refined for final approval.
Tracking the response of an advertising, viral, or promotional campaign is key to measuring the success or failure of any marketing objective. As with all business, the
financial matrix for the campaign and branding we develop is an integral part of the overall mission at Keene Ideas.
The most important element of the process is the follow-up and on-going measurement of the marketing to make sure the brand strategy and time line, as well as
tracking tools have provided us with enough information to gauge the success of the project.
Initial Develop Project Measure
Meeting Strategy Execution Success
Doni Keene has been in love with design since he was old enough to trace Disney cartoons and
mark-up the family walls. A few years later, Doni is smarter, wiser, and has found more produc-
tive outlets for creative expression.
Doni enjoys collaborating with clients and creative professionals to help them achieve some seri-
ous goals. In his 25 years of professional experience, Doni has come to realize creative solutions
to business problems cannot be forced - they must flow naturally from a process of due diligence,
reflection and simplification.
In today’s global marketplace and technology driven media outlets, it is imperative to guide
business solutions through the filter of “digital” and continually guard against developing entire
campaigns on traditional advertising and marketing.
Technical / Creative Proficiency:
Print/Typographic Design, Advertising Design & Copy writing,
Photography, Web Interface Design, Web Usability Planning,
Digital Illustration & Photographic Retouching
Strategic Planning, Business Plans, Brand Management,
Project Management, Sports Marketing, Entertainment & Theme Park Industry,
Health Care Industry & Cinema.
Family Friendly Schools & the Engage Institute Pocket Folder
Category/Identity and Print Design
Project Involvement/ Creative Direction, Design Development