WEDDING                                                                                                                   ...
BuS RAPID TRANSIT                                                                                                         ...
ObservatiOns
MOck upSimulations of user behaviorsBuilt in single day fromstacking chairs, foamcore,blue tape, particle board, barstools...
sketcH inspiratiOnsSketching up spontaneous ideas and inspiration.
SEAT / RIDE                                                                                                               ...
SIMULATIONS                                                                                               SIMULATIONSDuel ...
Chicago Vision for the Future                                                                                             ...
Maze                                                                                                                      ...
Miltzen The round, full-view shape, eponymously named after a family uncle, is clean, smart and fastidious. Introduced in ...
anthropometry CURVE                                                                                                       ...
A picture is worths thousand words.GOOSE ISLAND                                                                           ...
25 images                                                                                                                 ...
http://www.sundongzhe.com/baryjay/baryjay.htmlWEDDING                                                                     ...
http://www.sundongzhe.com/ECHO/ECHO.htmClient: HOIBOConcept: No more clothes...
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ID Portfolio(2007.9-2008.11)

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System Planning
Product Form
Branding
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ID Portfolio(2007.9-2008.11)

  1. 1. WEDDING WEDDING Miltzen The round, full-view shape, eponymously named after a family uncle, is clean, smart and fastidious. Introduced in the Building H20 A building specific water system using green roofs and walls 1930s, the frame with the longest lineage is sleek and understated just like the powerful outsiders who’ve made the frames famous – think Andy Warhol, John Lennon, Harry Truman and Gandhi, to name a few.Zelig Cary Grant meets Woody Allen for a polished, clean, re ned look, with bold black color and zero exposed hardware. Sol would be proud.Lemtosh This rounder, nerdier number is the calling card for MOSCOT generations of creative, thoughtful, free spirited intellectu- als and artistes – from Buddy Holly to Truman Capote to Johnny Depp.Yukel You’ll make a statement (political or otherwise!)PROCESS SYSTEM FORM with these classic frames that are reminiscent of Malcom X. This pair blends plastic and metal – a little something for every- one Nebb The chunky, rectangular Henry Kissinger-esque style frame is raw, aggressive and in your face – just like a real New BRAND PHOTO Yorker. and somethingk like could be Vilda Pure FDR style that enters the room before you do. Worn by strong, industrial, bold men who know how to keep it cool. Background: The Moscot optical roots were first planted by Sol Moscot’s father Hyman. After his arrival from Eastern Europe via Ellis Island in 1899, he began selling ready-made eyeglasses from a pushcart on Orchard Street on the Lower East Side of Manhattan. After establishing himself in the neighborhood as one of the local opticians he rented a retail space at 94 Rivington Street in 1915. Today, each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive Features inventory of contact and eyeglass lenses, and the company’s branded lines of glasses and sunglasses, the Moscot Originals » Hydrophonic ferns are used due to their resilience with minimal sunlight and their and Moscot Spirit collections. ability to produce a high volume of oxygen An visional Investigation about optometric design using the example of Moscot Glasses exploring such themes as PORTFOLIO » Glass beakers are used to collect the rain water and save it for dry times and is form,human scale,curves,numbers as well as semantics which could respect the characteristic of the optometric design then pumped through wires to water the ferns as needed philosophy. Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Dongzhe Sun 2008.11 Fit &Form Human Scale Every design problem begins with an attempt to find a fit between two entities: the form in question and its context (Gropius, 1935). According to Alexander, it is necessary to design with a number of “nested, overlapped” fonn-context boundaries in mind* The fit is “the relation of mutual acceptability between the two.” It attempts to put the context and the form into “effortless contact and frictionless co- existence.” (Alexander, 1964, p. 19) For the purposes of this project it vms also important to note that the eye moves more comfortably along a horizontal axis than a vertical one. (Brooks & Borish, 1979) These considerations directly influenced the final design solution
  2. 2. BuS RAPID TRANSIT Developing new bus service for the Chicago Transit Authority, primarily focusing on design visualization, PROCESS scenario development and prototyping. Building H20 A building specific water system using green roofs and walls CHICAgO FEATuRED ENvIRONMENT -vISION FOR THE FuTuRE MANuALS using Structured Planning methodology, develop a vision for 21st century Chicago (and,by inference, other major world cities). Explore the changes to cityscape and changing social conditions and the SYSTEM application of such all pervasive omni-technologies.Chicago has its lakefront and river. How can such environmental features be transformed into assets unifying elements of the city, vitalizing urban life Miltzen The round, full-view shape, eponymously named after a family uncle,celebrating natural and human values? and is clean, smart and fastidious. Introduced in the 1930s, the frame with the longest lineage is sleek and understated just like the powerful outsiders who’ve made the frames famous – think Andyused due to their resilience with minimalHarry Truman and Gandhi, to name a few.Zelig Cary Grant meets Woody » Hydrophonic ferns are Warhol, John Lennon, sunlight and their Features MOSCOT FORM ability to produce a high volume of oxygen Allen » Glasspolished, clean, rethe rain water andwithitbold times andcolor and zero exposed hardware. Sol would be proud.Lemtosh This for a beakers are used to collect ned look, save for dry black is MOSCOT then pumped through wires to water the ferns as needed rounder, nerdier number is the calling card for generations of creative, thoughtful, free spirited intellectu- Systems | Fall 2008 | Featured Environment A visual analysis about the forms of Moscot glasses, evaluated the specific aspect such as trends, als and artistes – from Buddy Holly to Truman Capote to Johnny Depp.Yukel You’ll make a statement (political or otherwise!) < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu FORM material use, corporate identity, technology expression, ergonomics, manufacturing methods, cultural with these classic frames that are reminiscent of Malcom X. This pair blends plastic and metal – a little something for every- one Nebb The chunky, rectangular Henry Kissinger-esque style frame is raw, aggressive and in your face – just like a real New preferences, and design philosophy behind optometric design Yorker. and somethingk like could be Vilda Pure FDR style that enters the room before you do. Worn by strong, industrial, bold men who know how to keep it cool. Background: The Moscot optical roots were first planted by Sol Moscot’s father Hyman. After his arrival from Eastern Europe via Ellis Island in 1899, he began selling ready-made eyeglasses from a pushcart on Orchard Street on the Lower East Side of Manhattan. After establishing himself in the neighborhood as one of the local opticians he rented a retail space at 94 Rivington Street in 1915. Today, each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known gOOSE ISLAND REBRANDINg eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company’s branded lines of glasses and sunglasses, the Moscot Originals and Moscot Spirit collections. An visional Investigation about optometric design using the example of Moscot Glasses exploring such themes as form,human scale,curves,numbers as well as semantics which could respect the characteristic of the optometric design philosophy. Creating a new branding campaign for goose Island Beer Company. It currently caters to working class http://www.sundongzhe.com/baryjay/baryjay.html individuals, so in order to attract a more upscale audience, I depicted a more elite lifestyle. The keyFit &Form BRAND tones are irony and humor which created a subtle sophisticated persona. Bringing in the goose cel- http://www.sundongzhe.com/baryjay/baryjay.html Human Scale ebrates the brand of authenticity...while also suggesting fragility and whimsy. Every design problem begins with an attempt to find a fit between two entities: the form in question and its context (Gropius, 1935). According to Alexander, it is necessary to design Story behind the Scene explore a real life story of a goose and its unexpected endding.. with a number of “nested, overlapped” fonn-context boundaries in mind* The fit is “the relation of mutual acceptability between the two.” It attempts to put the context and the form into “effortless contact and frictionless co- existence.” (Alexander, 1964, p. 19) PHOTOgRAPHY For the purposes of this project it vms also important to note that the eye moves more comfortably along a horizontal axis than a vertical one. (Brooks & Borish, 1979) These considerations directly influenced the final design solution Documentary/ Ethnographic research, studio Photography and gallery works PHOTO
  3. 3. ObservatiOns
  4. 4. MOck upSimulations of user behaviorsBuilt in single day fromstacking chairs, foamcore,blue tape, particle board, barstools and a few print-outsthe seating layout of the buswas defined. Upon reviewby the CTA senior team theseating plan was reconfiguredto decrease bottlenecks andimprove speed of serviceMOdelAn 1/8 scale model built for design explorationsAn 8’ long scale model is being completed tovisualize the interior design of the bus. The modelserves as a focus for discussion by the expandedCTA team consisting of managers from all areas ofthe organization. Potential floor plans, seating andstanchion details are made concrete and debated.
  5. 5. sketcH inspiratiOnsSketching up spontaneous ideas and inspiration.
  6. 6. SEAT / RIDE EXITING / TRANSFERRINGDETAILS OF SEATS / STANCHIONS / Rear door’s TOLED screen displays map of transferringSTOP REQUEST BUTTONS information in relation to the moving direction LED lights Access points Touch or press Capacitive touch sensors on the physical buttons BRT Product Workshop IIT Institute of Design 10.30.08 BRT Product Workshop IIT Institute of Design 10.30.08EXITING Info screens Split bars more handle areas EXITING leaning stanchion Ceiling mounted display sequentially toggle display of front view, next stop, Exit stand by area Rear and transfer information Ceiling mounted door stanchions maximize floor areal clearance for exiting with luggage or stroller Displays front view Next stop Point of view Point of view Rear Front Rear Front Handle bar at the Transfer information step area Fixed bar in the rear seat BRT Product Workshop IIT Institute of Design 10.30.08 BRT Product Workshop IIT Institute of Design 10.30.08
  7. 7. SIMULATIONS SIMULATIONSDuel Entry Points ExitsThe Observations work emphasized the importance of reducing bottlenecks at the front of the bus and To explore the e ects of the new door on the exit experience, we asked the 20 settled passengers to exitpayment delays at each stop. What happens to length of boarding time and crowd distribution when the bus, once without dividers in the doorways and once again with dividers to gauge base exit times andpassengers have the option to enter through the front or middle door? Again, this test entailed loading the e ects of dividers for managing exit ow. Future tests may include exit without the use of the newhalf the passengers rst, so that a second half would have to load with people already settled on board. door to better isolate the new door’s e ect. FRONT FRONT FRONTSIMULATIONS SIMULATIONSSimultaneous Entry & Exit, Without Dividers Simultaneous Entry & Exit, With DividersThe potential for entry at the new, second door also a ects the exit experience. Likewise, entry at The potential for entry at the new, second door also a ects the exit experience. Likewise, entry atthe second door might be disrupted by passengers that exit at the same time. Will the hoped-for the second door might be disrupted by passengers that exit at the same time. Will the hoped-fortime savings of dual entry be compromised? Will the dividers manage the ow between them? Will time savings of dual entry be compromised? Will the dividers manage the ow between them? Willexiting passengers choose the back door instead? exiting passengers choose the back door? FRONT FRONT
  8. 8. Chicago Vision for the Future Mission Featured Environment » The Great Lakes hold 20% of the world’s fresh water supply and 95% of the nation’s fresh water supply » Chicago is the largest city on the Great Lakes » Chicago has the responsibility to develop progressive policies for distribution and preservation of fresh water » Chicago has the opportunity to infuse the presence of water into the cultural fiber of daily life in the city. Through a system that promotes stainability and adaptation, water in Chicago will reinforce experiences of learning, culture and discovery. Experiences with water will connect both residents and visitors to people, the city and the environment. Like Amsterdam and Venice, the identity of Chicago will be inextricably connected to water. Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu RiverStores (MobiMods) Koolhaalf Tube Mobile and modular architecture for the riverwalk and lakefront River bridges noise reduction concept 10 downtown bridges Features Features » Modular elements either custom built or retrofitted from shipping containers » Inspired by Rem Koolhaas’ IIT train terminal » Structures can travel up and down the river and dock on land to assemble into » Minimizes bridge noise while preserving the architectural history larger structures of Chicago river bridges » Small footprint efficiently uses narrow riverwalk and water channel » Can be applied to the 10 bridges spanning the downtown river » Modular green roof is easily landscaped or replaced » Provides multiple levels of sitting and shade » Ideal size for cafes, galleries, or light food and retailSystems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu
  9. 9. Maze Artificial Islands A zone of intertwined pathways that encourage users to explore Evolving landscape with global warming Features Features » Encourages meditation, sensation and discovery » With global warming, it is estimated that water level in Lake Michigan may » Offers variety of views decrease up to 1.5 feet. » Encourages spontaneous exploration » In this scenario, newly built islands will define new areas for public use.Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Lake Cabanas Building H20 Rentable lakefronts cabanas for day and night leisure and dining A building specific water system using green roofs and walls Features Features » Rentable lounge chairs and structures for rest and shade during hot days » Hydrophonic ferns are used due to their resilience with minimal sunlight and their » Sturdy construction stands up to lakefront winds ability to produce a high volume of oxygen » Serviced by beach restaurant for food and drink during the day » Glass beakers are used to collect the rain water and save it for dry times and is » Structures slide together to accommodate larger parties then pumped through wires to water the ferns as needed » Provides beach visitors places to gather and relax in an increasingly hot climate » Provides revenue to city through licenses and lease agreementsSystems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu Systems | Fall 2008 | Featured Environment < Draft Presentation > McKown | Morgenstern | Sun | Swift | Cirakoglu
  10. 10. Miltzen The round, full-view shape, eponymously named after a family uncle, is clean, smart and fastidious. Introduced in the 1930s, the frame with the longest lineage is sleek and understated just like the powerful outsiders who’ve made the frames famous – think Andy Warhol, John Lennon, Harry Truman and Gandhi, to name a few.Zelig Cary Grant meets Woody Allen for a polished, clean, re ned look, with bold black color and zero exposed hardware. Sol would be proud.Lemtosh This rounder, nerdier number is the calling card for MOSCOT generations of creative, thoughtful, free spirited intellectu- als and artistes – from Buddy Holly to Truman Capote to Johnny Depp.Yukel You’ll make a statement (political or otherwise!) with these classic frames that are reminiscent of Malcom X. This pair blends plastic and metal – a little something for every- one Nebb The chunky, rectangular Henry Kissinger-esque style frame is raw, aggressive and in your face – just like a real New Yorker. and somethingk like could be Vilda Pure FDR style that enters the room before you do. Worn by strong, industrial, bold men who know how to keep it cool. Background: The Moscot optical roots were first planted by Sol Moscot’s father Hyman. After his arrival from Eastern Europe via Ellis Island in 1899, he began selling ready-made eyeglasses from a pushcart on Orchard Street on the Lower East Side of Manhattan. After establishing himself in the neighborhood as one of the local opticians he rented a retail space at 94 Rivington Street in 1915. Today, each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company’s branded lines of glasses and sunglasses, the Moscot Originals and Moscot Spirit collections. An visional Investigation about optometric design using the example of Moscot Glasses exploring such themes as form,human scale,curves,numbers as well as semantics which could respect the characteristic of the optometric design philosophy.Fit &Form Human Scale Every design problem begins with an attempt to find a fit between two entities: the form in question and its context (Gropius, 1935). According to Alexander, it is necessary to design with a number of “nested, overlapped” fonn-context boundaries in mind* The fit is “the relation of mutual acceptability between the two.” It attempts to put the context and the form into “effortless contact and frictionless co- existence.” (Alexander, 1964, p. 19) For the purposes of this project it vms also important to note that the eye moves more comfortably along a horizontal axis than a vertical one. (Brooks & Borish, 1979) These considerations directly influenced the final design solution
  11. 11. anthropometry CURVE GLASSES CURVES Energy and movement were conceived through the large envelop- ing organic curves.The direction cunres from left to right which is considered a joyful mre whereas the Ieft-right curve is thought to be Glasses have retained some of their melancholic. This direction and movement guides the gaze towards original symbolism. They identified the displays. the intellectual - someone who read; if not a wise man, then a cultivated man. Their mask-We quality gave them power, creating mystery, dis- guise and even a little deception. Slow compound curves are more like the muscles of a weight lifter - powerful, even ponderous and writhing when Other accessories can be deceptive; they can mislead even the expert on style ... but not glasses. Being mirrors they always tell taken to exnemes.” ;a group of “too many curved lines, without the structural rigidity of straights tends to become the truth - a multifaceted truth made up of eternal myths as well as passing fads. Fashions in glasses are irresistible; since glasses sweet and sentimental.” replace the eye, their allure is, above all, a matter of enchantment. (Barratr, 1980, p.200) Morozzi, in Mazza, 1996, p.15TWONESS CIRCLE CIRLE The circle is a symbol of harmony and shelter. It repre- sents a protective space for freedom and privacy. Loaded with archetypical significance, analogies are often drawn between circles (and domes) and the shelter- “The number two is always two ....” ing roundness of the womb. Geometry is the means with which we have provided ourselves for looking around us and expressing ourselves.,. geometry is the The clear geometric form is the one most easily comprehended and its basic elements are the circle, the square and the triangle. Every pos- basis,.. It is also the material foundation for symbols signifying perfection, the devine. It brings us the lofty satisfaction of mathematics. sible form lies dormant in these formal elements. They are visible to him who sees and invisible to him who does not. Itten, in Whitford, 1984, p.106 Le Corbsier, in Sparke, 1995, p. 1 13 Semantics Miltzen Zelig The round, full-view shape, eponymously Cary Grant meets Woody Allen for a polished, clean, refined look, named after a family uncle, is clean, smart with bold black color and zero exposed hardware. Sol would be and fastidious. Introduced in the 1930s, the proud. Life is probably round. frame with the longest lineage is sleek and understated just like the powerful outsiders who’ve made the frames famous – think Andy Warhol, John Lennon, Harry Truman -Vincent van Gogh and Gandhi, to name a few. Yukel You’ll make a statement (political or otherwise!) with these classic frames Lemtosh that are reminiscent of Malcom X. This This rounder, nerdier number has served as the calling card for generations of creative, pair blends plastic and metal – a little thoughtful, free spirited intellectuals and artistes – from Buddy Holly to Truman Capote to something for everyone. Johnny Depp . Rreferences: The eye of the holder: a design for eyewear by Biba Tharp, Jan. 2000
  12. 12. A picture is worths thousand words.GOOSE ISLAND The objective of the shooting is to create a new brandingRebranding Project campaign for Goose Island Beer Company. It currently caters to working class individuals, so in order to attract a more upscale audience, I depicted a more elite lifestyle. The key tones are irony and humor which created a subtle sophisticated persona.Story Telling by Bringing in the goose celebrates the brand of authenticity... while also suggesting fragility and whimsy.PhotographyStorytelling skills are becoming essential in a design proposal or projectintended to convince or compel an action.Storytelling including imagery engages both the teller and the audience.The storyteller creates the visual experience, while the audienceperceives the message and creates a personal interpretation andemotionally responds to the images. Additionally, powerful imagery can Single images intrigue and leavetranscend across many cultures. people imagining. What is not included is just as powerful as what IS included. Multi images explore ideas, feelings, and experiences on a deeper level. A plot set usually creates dramatic visual effect on the audience.If you can’t write, quote.If you can’t quote,shoot.
  13. 13. 25 images http://www.sundongzhe.com/tatoowomen/Tatoo.html1 of 2 10/28/08 2:28 AM BACKGROUND: Living in a primitive and isolated river valley, flanked by Gaoligong Mountain, 5,000 m above sea level, Dulong was one of the least populous of China’s 56 ethnic groups. The latest national census in 2000, showed that about 7,200 Dulong people were living across China. Of them, more than 5,800 were in Yunnan. The origins of facial tattoos among the Dulong women are unclear. Some claim they were a reac- tion to assaults by a powerful neighbor tribe who enslaved the Dulong and abducted the women. The women were tattooed to make them unattractive to marauders. However, the old custom began disappearing,It’s said the group was only 38 left , rapidly shrinking year by year...
  14. 14. http://www.sundongzhe.com/baryjay/baryjay.htmlWEDDING http://w Client: BARY JAY Concept: a young girl is painted characters on her back, and her man reads to her from “The Pillow Book”...
  15. 15. http://www.sundongzhe.com/ECHO/ECHO.htmClient: HOIBOConcept: No more clothes...

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