Donghoon Chang
A42572495
The Social Marketing Strategy
Contents
 Introduction
 Key Figures
 Xiameter
 Dow Corning on YouTube
 Dow Corning on Twitter
 Google Adwords
 Bene...
Company Introduction
 Head quartered in Midland, Mi. A global
leader in silicones, silicon-based
technology and innovatio...
Key Figures
Xiameter
 Xiameter is the Distributor of
Dow Corning.
Customers can make an online
purchase of the Dow Corning
products t...
Dow Corning on YouTube
Dow Corning has their own YouTube channel that shows videos of
everything going on in the company. ...
Dow Corning on Twitter
Consumers and companies can
follow Dow Corning @dowcorning
on Twitter page.
Dow Corning announces n...
Google Adwords
Dow Corning should use Google
Adwords to save their advertising
budgets spent on other media.
Google Adword...
Benefits of New Media
Dow Corning will be able to sell their
product more efficiently to the small
clients by customizing ...
More Suggestions
 More variety of New Media is needed to
approach potential consumers.
 Events should be held to promote...
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Dow corning donghoon chang

  1. 1. Donghoon Chang A42572495 The Social Marketing Strategy
  2. 2. Contents  Introduction  Key Figures  Xiameter  Dow Corning on YouTube  Dow Corning on Twitter  Google Adwords  Benefits of New Media  More Suggestions
  3. 3. Company Introduction  Head quartered in Midland, Mi. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company’s Dow Corning® and XIAMETER®  More than half of Dow Corning’s annual sales are outside the United States. This fact emphasizes the importance of their usage of social media
  4. 4. Key Figures
  5. 5. Xiameter  Xiameter is the Distributor of Dow Corning. Customers can make an online purchase of the Dow Corning products through the Xiameter website. (www.Xiameter.com) Currently, the website only supports 4 languages. They should add more to get more consumers from different country. Website should also sell smaller amount of products to individual consumers who only needs small portion to do
  6. 6. Dow Corning on YouTube Dow Corning has their own YouTube channel that shows videos of everything going on in the company. They should add more creativity to the video so they can have more subscribers such as animations or the abbreviated version of their manufacturing process. They only have 66 subscribers which is relatively less number compared to the size of the company.
  7. 7. Dow Corning on Twitter Consumers and companies can follow Dow Corning @dowcorning on Twitter page. Dow Corning announces new product release and company news on their Twitter page which is the fastest way to interact with their clients. Dow Corning twitter page should look for their future employees on their Twitter page. Followers can check their message and respond immediately if they are interested in positions at the company.
  8. 8. Google Adwords Dow Corning should use Google Adwords to save their advertising budgets spent on other media. Google Adwords which is based on CPC (Cost Per Click), is relatively economically efficient since the company only has to pay for the clicks their web page has been clicked by the viewers. So if someone searches silicone in Google, copy with “The World Wide silicone products company in Michigan” will show up with the address of Dow Corning and Xiameter.
  9. 9. Benefits of New Media Dow Corning will be able to sell their product more efficiently to the small clients by customizing the Xiameter website which will allow individual users to login and purchase Dow Corning products just like how they shop for clothes YouTube and Twitter page of Dow Corning actually allowed the interaction between the company and their clients world wide. The company should be able to reach the potential consumers if they show more of their creativity in their videos and invest on Google Adwords.
  10. 10. More Suggestions  More variety of New Media is needed to approach potential consumers.  Events should be held to promote the new products.  Should interact with more consumers world wide using the local social media other than YouTube and Twitter.  Dow Corning Facebook is necessary.  Youtube channel needs to become more creative in order to get more consumers subscribed to the channel.

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