Customer Retention - Get good at it or go out of business. Learn the ESSENTIALS of customer retention with 10 great tips you can implement immediately.
Customer retention starts with the pre-sale and ends ... well, it doesn't end - at least not on your part. It only ends if and when the prospect says it does. And even that is open for debate and readjustment as we shall see.
Customer retention - think about it. Reduce customer churn and your customer base grows. Eliminate client turn-over and your repeat business grows. Build customer retention or lose your up-sale opportunity.
As marketers we are often so intent on gaining new customers that we fail to service and hold onto those we already have. We work so hard on the front end but neglect to maintain that effort and focus on the back end. As quickly as they walk in the front door we lose them out the back door.
Customer attrition is the death knell of business.
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