Tata Nano<br />Introducing the Nano in Italy<br />MTB4B:		Vince van Empel<br />	Sjors Kei<br />	Donald Rutgers<br />	Teun ...
Introduction in Italy<br />WhyItaly<br />The target group of consumers<br />The benefits of the Tata Nano<br />Rivals<br /...
WhyItaly<br />Italy has the fastestgrowingelderly society of Europe.<br />The maincities are verycrowdedwithnarrowstreets....
The target group<br />We aim at the 65+ community<br />Living in ornearone of the big cities of Italy<br />Italy has 58 mi...
The benefits of the Tata Nano<br />It’s cheap, only €5000,-<br />The smallsize<br />The fueleconomy andcheapmaintenance<br...
Rivals<br />Direct rivals	- Chevrolet Matiz	(€7100,-)	- Fiat Panda		(€7500,-) 	- Renault Twingo	(€8000,-)	- KIA Picanto		(...
Promotion<br />Promotion in the cities<br />Advertisements in public transport<br />Radio, television, localnewspapers<br ...
Distribution<br />Short indirect distribution channels<br />Selective distribution<br />Using garages and small dealers fo...
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Introducing Tata Nano in italy

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Introducing Tata Nano in italy

  1. 1. Tata Nano<br />Introducing the Nano in Italy<br />MTB4B: Vince van Empel<br /> Sjors Kei<br /> Donald Rutgers<br /> Teun Staaltjens Maik van Vugt<br />
  2. 2. Introduction in Italy<br />WhyItaly<br />The target group of consumers<br />The benefits of the Tata Nano<br />Rivals<br />Promotion<br />Distribution<br />
  3. 3. WhyItaly<br />Italy has the fastestgrowingelderly society of Europe.<br />The maincities are verycrowdedwithnarrowstreets.<br />Olderpeople have less to expend<br />It’s a challenge to competewithwell-knownbrands<br />
  4. 4. The target group<br />We aim at the 65+ community<br />Living in ornearone of the big cities of Italy<br />Italy has 58 millioncivilians, 20% of them are 65 yearsorolder<br />Urbanpopulation of 68%<br />
  5. 5. The benefits of the Tata Nano<br />It’s cheap, only €5000,-<br />The smallsize<br />The fueleconomy andcheapmaintenance<br />Easy to handle<br />It’s the only 5 door hatchback in thisclass<br />
  6. 6. Rivals<br />Direct rivals - Chevrolet Matiz (€7100,-) - Fiat Panda (€7500,-) - Renault Twingo (€8000,-) - KIA Picanto (€7000,-) - Toyota Aygo (€9000,-) - Suzuki Alto (€8000,-)<br />Substituteproducts -Scooter (±€2000,-) -Motorscooter (±€4000,-) -45km/h car (±€6000,-)<br />Futurerivals -Hyundai H800 (±€4400,-) -Skoda joyster (<€5000,-)<br />
  7. 7. Promotion<br />Promotion in the cities<br />Advertisements in public transport<br />Radio, television, localnewspapers<br />Makinguse of benefitscompared to scooter/microcar/public transport<br />4 jaar/60.000 km warranty<br />
  8. 8. Distribution<br />Short indirect distribution channels<br />Selective distribution<br />Using garages and small dealers forsellingthem<br />Building a few distribution centresforTata in Italy.<br />Having all the different versions of the Nano in stock at the distribution centres.<br />Delivery time max. 2 weeks<br />

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