This is the deck from my talk at the UXPA2014 Conference in London. A fantastic conference with some of the brightest minds and well known authors of the UX world in attendance like Steve Krug, Everett McKay, Tom Tullis, Bill Albert, Jeff Johnson, and Rolf Molich.
I spent 10 minutes talking to Steve before I realized how I was talking to, at which point I blurted out "You the reason I went down this UX rabbit hole and never came up!" To which he asked me "Well, are happy with your choice?" Of course there is only one answer, absolutely. There are lots of other great folks in this rabbit hole with me and I have no desire to come out. Thank you Steven.
Now about the deck, the short story here is that you absolutely must connect in a meaningful and deeply emotional level with users to create the kind of loyalty we usually reserve for family and sports teams. Loyalty is gift to be given and receive and needs to earned on a continuous basis.
When you make that kind of connection your users will do your work for you. they will seek you and your products out making it easier to engage with them and cutting through noise created by all the business trying to steal their attention. they will become your best means of reaching potential new customers by evangelizing your brand, products and service.
Loyal user help companies thrive in tough times. It's more important than ever to foster loyalty as key differentiator in business.
This talk was recorded and as soon as I will provide a link. Enjoy