WHAT PIES DO SONY HAVE THEIR FINGERS INS Sony Computer EntertainmentS Sony TechnologyS Sony Music EntertainmentS Sony PicturesS Sony Mobile
SONY COMPUTER ENTERTAINMENTS Sony is mainly known within the computer entertainment industry for its game console, the PlayStation, which holds a large portion of the market share.S Various PlayStation consoles have been released, with the 1, 2, 3 and 4, as well as the Portable, Vita and Go.
SONY TECHNOLOGYS Sony release various products in the technology industry, such as Sony VAIO computers, televisions, cameras, memory disks and batteries, portable and home audio systems.S Sony VAIO computers are an example of synergy, with Sony and VAIO collaborating to produce the line of computers.
SONY MUSIC ENTERTAINMENTS SME flagship labels include Columbia Records, RCA Records and Epic Records, as well as many more. This is an example of horizontal integration.S Artists affiliated with any of these three labels include 50 Cent, AC/DC, Aerosmith, One Direction, Beyoncè and many more.
SONY PICTURESS Film franchises produced by Sony Pictures include The Karate Kid, Spiderman, Stuart Little, Ghostbusters and Men In Black.S Sony Pictures use vertical integration, as they own all stages of production and distribution, e.g. Spiderman. Sony own everything from the studios in which the films are made, to the companies which distribute to the film, and will also own the DVD. Sony also own Blu-Ray, so when the film goes to it Sony will therefore own it.S They also own Columbia Pictures, TriStar pictures and many more within the film industry, another example of horizontal integration.S In the television industry they own many companies including Sony Pictures Television Group (formerly Columbia TriStar Television Group) and have produced such television shows as Kings of Queens and Days of Our Lives.S Synergy is also present within Sony pictures through the Spiderman film franchise, with a lot of merchandise sold such as costumes and accessories. In addition, Will Smith released a song for the Men In Black franchise.
SONY MOBILES Sony owned a stake in Sony Ericsson along with Sony Ericsson, and produced various mobile phone models until Sony bought out their stake in the company, and became Sony Mobile Communications. They now produce Sony Xperia phones.S The Sony Ericsson phone is an example of convergence, with Sony and Ericsson converging to release the phone.S They also produce tablets.
CASINO ROYALES There is synergy and horizontal and vertical integration in Casino Royale, one of the many James Bond films:S Synergy: the theme tune was used on Guitar Hero, which was released onto Sony consoles.S Horizontal Integration: Casino Royale was distributed by MGM and Columbia Pictures which are both owned by Sony.S Vertical Integration: Casino Royale was released on Blu-Ray, which is a Sony product. Sony owning MGM and Columbia Pictures is an example of vertical, as well as horizontal, integration, as they own the distributors of the film as well as the studios in which it was made.