SEO Case Studies

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SEO Case Studies

  1. 1. SEO Case Studies Dominick Taylor
  2. 2. 1. http://www.billandbenthecartoonmen.com/ <ul><li>Results Achieved:  </li></ul><ul><ul><li>1st page for caricatures, and 20+ variations... </li></ul></ul><ul><ul><li>Increased Absolute Unique Visitors by 130% YoY. Increase conversion rate by 1.57% </li></ul></ul>
  3. 3. Achieved By..... Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
  4. 4. Process and software tools..... <ul><li>                            Keyword Research/Analytics </li></ul><ul><li>  -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker </li></ul><ul><li>                                     </li></ul>                                Onsite Optimisation Screaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).                                    Link Building  OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
  5. 5. Strategy last 6 months.... <ul><ul><li>Focus has been mainly on Social </li></ul></ul><ul><ul><li>Facebook page, Twitter, Google+ </li></ul></ul><ul><ul><li>Landing Page, Competition Set-Up - Reward customer base and induce link sharing  </li></ul></ul>
  6. 6. 2. http://www.cyberlink.com
  7. 7. Results Achieved: <ul><li>- Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked). </li></ul><ul><li>- 20% YoY on Growth for CyberLink's paid search international English campaigns.   </li></ul><ul><li>- Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales. </li></ul><ul><li>  </li></ul>
  8. 8. How this was achieved..... <ul><ul><li>Keyword Research & Analysis </li></ul></ul><ul><ul><li>Unique product descriptions for each product listed on store section of the site </li></ul></ul><ul><ul><li>Custom Title bar, meta description, alt, h1-h6 tags within character limits for each page on the Store section. </li></ul></ul><ul><ul><li>Content creation - product communication and keyword optimisation balanced </li></ul></ul><ul><ul><li>Removal of duplicate content </li></ul></ul><ul><ul><li>Site Architecture - internal linking/cross-linking with keyword targeted anchor text </li></ul></ul><ul><ul><li>Themed relevancy links - Contextual based linking </li></ul></ul><ul><ul><li>Promotion of social </li></ul></ul>
  9. 9. - Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions. Details.......
  10. 10. <ul><li>- Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook </li></ul>
  11. 11. What Can I offer SiteVisibility? - International Experience - Experience and Understanding perspectives - both client side and agency - An all-rounded approach to digital marketing - A good analytic approach to tasks and projects - Creativity & Problem Solving Skills - A passionate drive for SEO and other forms of online marketing

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