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An analysis into the factors / "differences" / "distances" that either enable or deter trade between countries.
A study that I participated in .... conducted by Prof. Pankaj Ghemawat - who propounds the CAGE-framework to
help explain why the world is NOT as globalized as much as we THINK it to be. He introduces a new 'word' gloBaloney that has taken my fancy.
CAGE is acronym for Cultural-Administrative-Geography-Economic