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Effective Social Media for Your Parish or Ministry

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A New Media Forum at the Archdiocese of Boston on February 8, 2012, presented by Pilot New Media, part of the Pilot Meda Group of the Archdiocese of Boston.

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Effective Social Media for Your Parish or Ministry

  1. 1. Effective Social Media for Parishes New Media Forum 2012 presented by Pilot New Media of the Pilot Media Group Catholic Media Secretariat of the Archdiocese of Boston
  2. 2. Welcome Scot LandrySecretary for Catholic Media
  3. 3. Effective Social Media for Parishes Schedule12:45 - Welcome and Introductions - Scot Landry1:00 - What is social media and why do we care about it? - Scot Landry1:30 - Creating social media sites for your parish - Dom Bettinelli2:15 - Break2:30 - Guidelines for using social media safely - Steve McDevitt2:45 - Questions/Discussion3:15 - End
  4. 4. Effective Social Media for Parishes Pilot New Media, TGCL, & RCAB Team Dom Bettinelli Karla Goncalves Rick Heil Anna Johnson Scot Landry George Martell Stacia Morabito Steven McDevitt
  5. 5. Catholic Media Secretariat Established July 1, 2010Pope Benedict XVI has called the Church to embrace media tools for the Church’s primary mission – sharing the Good Newsof Jesus Christ.Cardinal Sean seeks to have the tools of media evangelization in one group, to foster innovation, allow for quicker responseand be more effective.The Catholic Media Secretariat is corporately part of BCTV Inc. BCTV Inc. / Catholic Media Secretariat CatholicTV Network Pilot Media Group Radio Apostolate • CatholicTV • Pilot Catholic Newspaper • The Good Catholic Life Program • CatholicTV.com • PilotCatholicNews.com • English - Collaboration w/WQOM • iCatholic.com • Pilot Catholic Directory • Spanish (hopefully in the future) • CatholicTVjr. • Pilot Bulletins • Portuguese (hopefully in the future) • etc. • Pilot Printing • Pilot New Media
  6. 6. Why embrace digital media?Pope Benedict XVI (2010)“Without fear we must set sail on the digital sea, facing into the deepwith the same passion that has governed the ship of the Church fortwo thousand years…[W]e want to qualify ourselves by living in thedigital world with a believer’s heart, helping to give a soul to theInternet’s incessant flow of communication.”
  7. 7. Why embrace digital media?Bishop Ron Herzog, USCCB Chair of Communications Committee (2011)“Although social media has been around for less than 10 years, itdoesn’t have the makings of a fad. We’re being told that it iscausing as fundamental a shift in communication patterns andbehavior as the printing press did 500 years ago. And I don’t think Ihave to remind you of what happened when the Catholic Churchwas slow to adapt to that new technology,” [referencing theProtestant Reformation.]
  8. 8. Important Forms of Digital MediaWebsites (October 2011) - pilotnewmedia.com/parishwebsitesMobile applications & versions of websitesSocial Media (Today’s Topic)BlogsVideo (YouTube, Vimeo, Ustream)
  9. 9. What is social media?A type of online media or website that allows and fosters conversation anddialogue among groups of peopleTraditional media typically delivers content in one direction (broadcast), butdoesn’t allow readers/listeners/viewers to participate in the creation ordevelopment of the content“Social media essentially is a category of online media where people aretalking, participating, sharing, networking, and bookmarking online.” (RonJones, Internet marketing consultant)
  10. 10. What is social media?There are dozens of social media sites, but we will focus on three main ones here. Facebook Twitter Google+
  11. 11. What is social media?Facebook is like a bulletin board where you can post updates on your life,thoughts on current events, photos, links to interesting websites.Twitter is similar except it has a limit of 140 characters per update. Thatcreates a faster paced and pithy style of conversation and sharing.Google+ combines the best aspects of Facebook and Twitter, eliminating muchof the clutter of Facebook while giving more flexibility than Twitter. And it hasa different and perhaps better way to organize your social circle.
  12. 12. Facebook800 million active usersMore than 50% log on in any given dayAverage user is connected to 80 community pages, groups,and eventsHas 130 friends http://www.facebook.com/press/info.php?statistics
  13. 13. Twitter500 million users total by March; 250 million active users(those using on a daily basis) by end of 2012 http://www.mediabistro.com/alltwitter/twitter-active-total-users_b17655
  14. 14. Google Plus Launched last July in private beta and opened to the public in November Has 90 million users already On track to have 400 million by end of 2012 Because it is integrally connected to Google search, content on Google+ potentially has a very wide reach http://arstechnica.com/gadgets/news/2012/01/google-claims-90-million-google-users-60-active-daily.arshttp://latimesblogs.latimes.com/technology/2011/12/google-may-reach-400-million-users-by-end-of-2012.html
  15. 15. Isn’t social media a waste of time?Studies show that people’s use of Facebook and Twitter correlate to greater in-person social interactions. People who are social online are social offline.http://www.exacttarget.com/resources/SFF_7.pdfIt has come to be an essential medium for Moms. Moms spend more timeonline daily than the general population and moms are highly active onFacebook, with 62% of American mothers having a profile there.http://www.edisonresearch.com/home/archives/2011/08/moms-and-media-2011.php
  16. 16. Why is social media important to my parish or ministry?After they check their email, the most common website people go to every morning is Facebook.It has become a place for people to have a profile, even if they never use it, except as a way to be connected.It’s their permanent contact information, the place where you can connect with them even if they move or change theiremail or phone number.People want to get information about the things that interest them the most: movies, TV shows, causes, events, andorganizations.Twitter allows people to be connected and share what’s on their mind from their computer or their smartphone orwherever, in short bursts.
  17. 17. Pastoral Planning opportunityParish Service Teams (PSTs) serving more than one parishcan have multiple social media pages/sites for their variousministries and repurpose the same content across all ofthem, if necessary. Allows communication through a centralmedium. Do more with less.
  18. 18. New Media Trivia Question What was the purpose of Cardinal Seán’s tripthat became the first entries in his blog in 2006?
  19. 19. Getting Started Domenico Bettinelli, Jr.Creative Director, Pilot New Media
  20. 20. What is social media?Credit for original version: http://instagr.am/p/nm695/
  21. 21. What is social media? Twitter: “I’m eating a donut.”Credit for original version: http://instagr.am/p/nm695/
  22. 22. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.”Credit for original version: http://instagr.am/p/nm695/
  23. 23. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.”Credit for original version: http://instagr.am/p/nm695/
  24. 24. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.”Credit for original version: http://instagr.am/p/nm695/
  25. 25. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.” YouTube: “Watch me eating a donut.”Credit for original version: http://instagr.am/p/nm695/
  26. 26. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.” YouTube: “Watch me eating a donut.” LinkedIn: “My skills include donut eating.”Credit for original version: http://instagr.am/p/nm695/
  27. 27. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.” YouTube: “Watch me eating a donut.” LinkedIn: “My skills include donut eating.” Pinterest: “Here’s a donut recipe. And a beautiful photo of it.”Credit for original version: http://instagr.am/p/nm695/
  28. 28. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.” YouTube: “Watch me eating a donut.” LinkedIn: “My skills include donut eating.” Pinterest: “Here’s a donut recipe. And a beautiful photo of it.” Last.fm: “Listening to a song about donuts.”Credit for original version: http://instagr.am/p/nm695/
  29. 29. What is social media? Twitter: “I’m eating a donut.” Facebook: “I like donuts.” Foursquare: “This is where I eat donuts.” Instagram: “Here’s a vintage photo of my donut.” YouTube: “Watch me eating a donut.” LinkedIn: “My skills include donut eating.” Pinterest: “Here’s a donut recipe. And a beautiful photo of it.” Last.fm: “Listening to a song about donuts.” Google+: “I’m a Google employee who eats donuts.”Credit for original version: http://instagr.am/p/nm695/
  30. 30. Effective Social Media for Your Parish“I already have a website. Why do I need social media?”
  31. 31. “I already have a website. Why do I need social media?”
  32. 32. “I already have a website. Why do I need social media?” Your website is a
  33. 33. “I already have a website. Why do I need social media?” Your website is a destination
  34. 34. “I already have a website. Why do I need social media?” Your website is a destination Social media is a
  35. 35. “I already have a website. Why do I need social media?” Your website is a destination Social media is a gateway
  36. 36. “I already have a website. Why do I need social media?”
  37. 37. “I already have a website. Why do I need social media?”You don’t just expect people to wander in the door of your parish.
  38. 38. “I already have a website. Why do I need social media?”
  39. 39. “I already have a website. Why do I need social media?”
  40. 40. “I already have a website. Why do I need social media?”
  41. 41. “I already have a website. Why do I need social media?”
  42. 42. “I already have a website. Why do I need social media?” Relationships
  43. 43. “I already have a website. Why do I need social media?” Meaningful Relationships
  44. 44. “I already have a website. Why do I need social media?” Meaningful Relationships Engagement
  45. 45. “I already have a website. Why do I need social media?” Meaningful Relationships Engagement Dialogue
  46. 46. Effective Social Media for Your Parish “I’m a priest. Do I need social media?”
  47. 47. “I’m a priest. Do I need social media?”
  48. 48. “I’m a priest. Do I need social media?”Not every priest needs to be on Facebook/Twitter/Google+
  49. 49. “I’m a priest. Do I need social media?”Not every priest needs to be on Facebook/Twitter/Google+ But every parish does
  50. 50. Effective Social Media for Your Parish“How do I find the time to maintain a social media site?”
  51. 51. “How do I find the time to maintain a social media site?”
  52. 52. “How do I find the time to maintain a social media site?” Automation 5 minutes per day 30 minutes per week Spread out the workload
  53. 53. Effective Social Media for Your Parish Creating your Social Media page
  54. 54. Creating your Social Media page
  55. 55. Creating your Social Media page Facebook
  56. 56. Creating your Social Media page Facebook Page vs. Profile vs. Group
  57. 57. Creating your Social Media page Facebook Page vs. Profile vs. GroupProfile is an individual, a personPage is a brand, public figure, cause, or organizationGroup is for small group communication
  58. 58. Creating your Social Media page Facebook
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  92. 92. Creating your Social Media page Facebook.com/stanthonyfresno
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  95. 95. Creating your Social Media page www.stanthonyfresno.com
  96. 96. Creating your Social Media page
  97. 97. Creating your Social Media page
  98. 98. Creating your Social Media page Facebook Content
  99. 99. Creating your Social Media page Facebook Content
  100. 100. Creating your Social Media page Facebook ContentCheck-in at the parishPhotosPrayer requestsDiscussion pointsParish, diocesan, national, international news
  101. 101. Creating your Social Media page Facebook Content
  102. 102. Creating your Social Media page Facebook Content Separate Pages for each ministry
  103. 103. Creating your Social Media page Facebook Content Separate Pages for each ministry Youth Ministry Religious Education Young Adults Moms Men’s Group
  104. 104. Creating your Social Media page Facebook Content
  105. 105. Creating your Social Media page Facebook Content
  106. 106. Creating your Social Media page Facebook ContentPhotos Web links
  107. 107. Creating your Social Media page Facebook Content Photos Web linksPush your content higher on user’s News Feeds
  108. 108. Creating your Social Media page Facebook Content
  109. 109. Creating your Social Media page Facebook Content
  110. 110. Creating your Social Media page Facebook ContentAdd related pages to your page’s favorites
  111. 111. Creating your Social Media page Facebook ContentAdd related pages to your page’s favorites
  112. 112. Creating your Social Media page Facebook ContentAdd related pages to your page’s favorites
  113. 113. Creating your Social Media page Facebook Content
  114. 114. Creating your Social Media page Facebook Content
  115. 115. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall.
  116. 116. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall. @
  117. 117. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall. @ BostonCatholic
  118. 118. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall. @ BostonCatholic
  119. 119. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall. @ BostonCatholic
  120. 120. Creating your Social Media page Facebook ContentUse @ tags when mentioning other Pages so that your content shows on their Page Wall. @ BostonCatholic
  121. 121. Creating your Social Media page Facebook
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  123. 123. Creating your Social Media page Facebook Advanced Topics
  124. 124. Creating your Social Media page Facebook Advanced TopicsFacebook ads
  125. 125. Creating your Social Media page Facebook Advanced TopicsFacebook ads Auto-post from the website
  126. 126. Creating your Social Media page Facebook Advanced TopicsFacebook ads Facebook events Auto-post from the website
  127. 127. Creating your Social Media page
  128. 128. Creating your Social Media page Twitter
  129. 129. Creating your Social Media page Twitter
  130. 130. Creating your Social Media page TwitterMicroblogSocial NetworkReal-Time Information NetworkSocial Search Engine
  131. 131. Creating your Social Media page Twitter
  132. 132. Creating your Social Media page TwitterWhat’s on your mind?
  133. 133. Creating your Social Media page TwitterWhat’s on your mind in 140 characters or less ?
  134. 134. Creating your Social Media page Twitter
  135. 135. Creating your Social Media page Twitter
  136. 136. Creating your Social Media page TwitterDirect Message (DM): A private note between two users. They must follow each other.
  137. 137. Creating your Social Media page TwitterDirect Message (DM): A private note between two users. They must follow each other.Follow: The act of following someone on Twitter, i.e. seeing their Tweets in your timeline. There is no obligation tofollow back, but for some it’s good manners. You can block abusive followers, such as spammers.
  138. 138. Creating your Social Media page TwitterDirect Message (DM): A private note between two users. They must follow each other.Follow: The act of following someone on Twitter, i.e. seeing their Tweets in your timeline. There is no obligation tofollow back, but for some it’s good manners. You can block abusive followers, such as spammers.Hashtags: Words or abbreviations preceded by a # (no spaces). Like a subject line or a topic. Often used for tweetsabout a particular event.
  139. 139. Creating your Social Media page TwitterDirect Message (DM): A private note between two users. They must follow each other.Follow: The act of following someone on Twitter, i.e. seeing their Tweets in your timeline. There is no obligation tofollow back, but for some it’s good manners. You can block abusive followers, such as spammers.Hashtags: Words or abbreviations preceded by a # (no spaces). Like a subject line or a topic. Often used for tweetsabout a particular event.ReTweet (RT): Forwarding someone else’s Tweet to your followers.
  140. 140. Creating your Social Media page TwitterDirect Message (DM): A private note between two users. They must follow each other.Follow: The act of following someone on Twitter, i.e. seeing their Tweets in your timeline. There is no obligation tofollow back, but for some it’s good manners. You can block abusive followers, such as spammers.Hashtags: Words or abbreviations preceded by a # (no spaces). Like a subject line or a topic. Often used for tweetsabout a particular event.ReTweet (RT): Forwarding someone else’s Tweet to your followers.Reply/Mention: Putting @ and another username in your Tweet means that user will usually get a notification. Canbe used for conversations or to send a public message.
  141. 141. Creating your Social Media page Twitter
  142. 142. Creating your Social Media page Twitter
  143. 143. Creating your Social Media page Twitter Check out my first Tweet!
  144. 144. Creating your Social Media page Twitter Check out my first Tweet! #bostonparish
  145. 145. Creating your Social Media page Twitter@BostonCatholic Check out my first Tweet! #bostonparish
  146. 146. Creating your Social Media page Twitterd BostonCatholic Check out my first Tweet! #bostonparish
  147. 147. Creating your Social Media page TwitterRT @StAnyName Check out my first Tweet! #bostonparish
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  183. 183. Creating your Social Media page Twitter.com/BostonCatholic
  184. 184. Creating your Social Media page
  185. 185. Creating your Social Media page Twitter Content
  186. 186. Creating your Social Media page TwitterContent
  187. 187. Creating your Social Media page TwitterContentEvent-based tweeting Parish mission, youth ministry outing, parish picnicBreaking news and announcementsQuick hits: daily verses, prayersRetweet others, create a conversation, curate content of community interestFollow others, follow those who follow you
  188. 188. Creating your Social Media page
  189. 189. Creating your Social Media page
  190. 190. Creating your Social Media page Google Plus
  191. 191. Creating your Social Media page Google Plus
  192. 192. Creating your Social Media page Google PlusSearch-engine optimization Video “hangouts” Organizing and segregating your audience
  193. 193. Creating your Social Media page Google Plus
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  220. 220. Creating your Social Media page Google Plus Content
  221. 221. Creating your Social Media page Google Plus Content
  222. 222. Creating your Social Media page Google Plus Content Meetings
  223. 223. Creating your Social Media page Google Plus Content Hangouts
  224. 224. Creating your Social Media page Google Plus Content Hangouts
  225. 225. Creating your Social Media page Google Plus Content Hangouts
  226. 226. Creating your Social Media page
  227. 227. Effective Social Media for Your Parish Best Practices for All
  228. 228. Best Practices for All
  229. 229. Best Practices for AllPhotos! Lots of Photos!
  230. 230. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiences
  231. 231. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adults
  232. 232. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.
  233. 233. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on Twitter
  234. 234. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on TwitterLook for good information posted by others and re-share to your audience
  235. 235. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on TwitterLook for good information posted by others and re-share to your audienceFind your unique voice/personality. Social media wants authenticity.
  236. 236. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on TwitterLook for good information posted by others and re-share to your audienceFind your unique voice/personality. Social media wants authenticity.Encourage staff & volunteers to be active
  237. 237. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on TwitterLook for good information posted by others and re-share to your audienceFind your unique voice/personality. Social media wants authenticity.Encourage staff & volunteers to be activePromote to your parishioners. Encourage them to use it.
  238. 238. Best Practices for AllPhotos! Lots of Photos!Divide up responsibility for different audiencesSocial media is not just for teens or young adultsSpend some time getting a sense of how others use the platform. Learn the culture.Start slow, 4-6 posts/week on Facebook; 4-6/day on TwitterLook for good information posted by others and re-share to your audienceFind your unique voice/personality. Social media wants authenticity.Encourage staff & volunteers to be activePromote to your parishioners. Encourage them to use it.Links from your website, letterhead, email signatures, yard sign, etc.
  239. 239. Best Practices for All
  240. 240. Best Practices for All Spammers and Trolls
  241. 241. Best Practices for All Spammers and Trolls Keep watch!
  242. 242. Best Practices for All
  243. 243. Best Practices for All Tools
  244. 244. Best Practices for All ToolsHootsuite.com
  245. 245. Best Practices for All Tools Hootsuite.comTweetdeck and other PC apps
  246. 246. Best Practices for All Tools Hootsuite.comTweetdeck and other PC apps iPhone and Android apps
  247. 247. Best Practices for All Tools Hootsuite.comTweetdeck and other PC apps iPhone and Android apps Twitterfeed.com
  248. 248. Best Practices for All Tools Hootsuite.comTweetdeck and other PC apps PublishSync iPhone and Android apps Twitterfeed.com
  249. 249. Best Practices for All Tools Hootsuite.com MoreTweetdeck and other PC apps PublishSync iPhone and Android apps Twitterfeed.com
  250. 250. Tools Hootsuite.com MoreTweetdeck and other PC apps PublishSync iPhone and Android apps Twitterfeed.com
  251. 251. Other Social Media
  252. 252. Other Social MediaLinkedInYouTubeFlickrFoursquarePinterestThe Next Big Thing
  253. 253. Social Media Guidelines Steven McDevittDirector of Information Technology
  254. 254. Social Media Guidelines2010• US Conference of Catholic Bishops communications office issues social media guidelines intended to help dioceses formulate their own• RCAB issues first draft of social media guidelines for parishes and ministries based largely on the USCCB guidelines.
  255. 255. Social Media GuidelinesNot exhaustiveCommon senseSupplemental to code of ministerial conductNot just restrictive, but also prescriptive for good ministryProtects laity, clergy, children, and the Church
  256. 256. USCCB GuidelinesVisibilityCommunityAccountability
  257. 257. USCCB GuidelinesDefine appropriate boundaries for communicationCodes of conduct posted on social networking sitesProvide instructions for parish personnel, especially those new to social mediaProvide recommendations on how to deal with difficult “fans.”Provide trusted sites for reference, and recommend that site administratorshave a thorough knowledge of these sites.Remind site administrators they are posting for a broad audience
  258. 258. USCCB GuidelinesRules of the Road Abide by diocesan/parish guidelines. Know that even personal communication by church personnel reflects the Church. Practice what you preach. Write in first person. Do not claim to represent the official position of the organization or the teachings of the Church, unless authorized to do so. Identify yourself. Do not use pseudonyms or the name of the parish, program, etc., as your identity, unless authorized to do so. Abide by copyright, fair use, and IRS financial disclosure regulations. Do not divulge confidential information about others. Nothing posted on the Internet is private. Don’t cite others, post photos or videos of them, link to their material, etc., without their approval. Practice Christian charity.
  259. 259. USCCB GuidelinesSocial Networking with Minors Permission to contact via social media or post pictures, video, or other identifying information Parents must have all access Save copies of all conversations Minimum age for most sites is 13 years old Children’s Online Privacy Protection Act (http://www.coppa.org/)
  260. 260. USCCB GuidelinesPersonal Sites Reflect Catholic values Using social media can put you in the public eye Disclaimer on personal websites
  261. 261. USCCB GuidelinesReporting and monitoring Unofficial sites bearing archdiocesan or parish logo Misinformation (Wikipedia, Masstimes.org) Contact Dom Bettinelli
  262. 262. RCAB Social Media Guidelines “For the purpose of this policy, church personnel means all employees, volunteers, priests, deacons, and religious sisters andbrothers who work for or represent the Archdiocese of Boston, one of its Parishes, or any other organization or entity related to the Archdiocese of Boston or one of its Parishes.”
  263. 263. RCAB Social Media GuidelinesEstablishing a social media site Created, maintained, held, controlled by church personnel Use an official parish or archdiocesan email address, except where not possible, i.e. Facebook Passwords kept in a central location with access for Pastor No personal profile information All content must reflect Catholic faith and values Account settings maximize privacy of users Code of Conduct for third-party content No advertising for non-Church related websites, events, or products. Spam should be deleted. The individual is responsible for what he or she writes; You represent the Church.
  264. 264. RCAB Social Media GuidelinesCompliance with Law and Church Policies Do not misuse other people’s intellectual property. Just because you find an image in a Google search does not mean you are free to use it. Assume you are not. There are sources of public domain images online, including Wikimedia Commons and some photos on Flickr. Likewise with audio and video. Do not post confidential information related to the Archdiocese or Parish Inappropriate postings: obscene, harassing, defamatory, offensive, derogatory, or potentially scandalous. Several archdiocesan policies are operative in social media Do not mix personal and ministerial sites; don’t cause confusion for the user Written permission must be obtained before posting pictures or other identifying information of individuals, especially children. Blanket permission can be sought.
  265. 265. RCAB Social Media GuidelinesContact with Children Boundary issues are the same as person-to-person communication The written word lacks the nuance of body language. Be careful of being misunderstood, especially by children. Parents should always be informed on contact with their children via social media. Parents should be able to receive the same information their children if not in the same medium. Receive permission from parents before communicating with minors online or when posting any information about their children online All contact information should come from parents, not from children directly. Individual church personnel should not “friend” children in ministry from their personal profiles nor should they seek them out online to be added to ministry social networking sites. Save copies of all conversations, especially if it involves personal sharing. Inappropriate communication should be reported immediately.
  266. 266. RCAB Social Media GuidelinesPersonal sites Disclaimer You represent the Church, even on personal sites. Reflect Catholic values Do not use for professional or ministerial purposes Do not use Archdiocesan or parish logos or trademarks
  267. 267. RCAB Social Media GuidelinesMonitoring and Discipline The Archdiocese and Parish should monitor all official social media sites and delete all inappropriate material promptly. They reserve the right to monitor personal sites. Violation of policies or laws may subject personnel to discipline. Monitor third-party groups or unofficial pages or websites for inappropriate content or inaccuracies.
  268. 268. Effective Social Media for Parisheshttp://www.pilotnewmedia.com/parishsocialmedia http://www.bostoncatholiclive.com http://www.bostoncatholicvideos.com Please fill out your feedback forms

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