1.
We protect online brand names
and domains for small and
midsized businesses.
“Defender of the Domain”
Tweet us: @DomainSkate

2.
Discussion Roadmap
1. New Domains
2. Challenges and opportunities for
entrepreneurs
3. How to protect your brand online
4. Quick demo of DomainSkate.com – how
we work (COO Howard Greenstein)

3.
QUESTIONS FOR THE GROUP
• How many of you work at a business you
started?
• Is your primary “storefront” or presence
online?
• Do you have a registered TM for your
business?
• Have you ever thought about online brand
protection? (probably not)

4.
New Domains/Registries
• What the heck is a new “domain” or
“registry and why should I care?

5.
Your New Business Name In a New
Registry?
• http://www.youtube.com/watch?v=gP0Hl1
Xi-fA

6.
New Domains Will Come in
Different Categories
• Everything to the right of the Dot.

7.
Right of the .DOT Now Open
• Brands:

8.
Right of the .DOT Now Open
• Generics:

9.
Right of The Dot Now Open
• Cities:

10.
• “The launch of the .nyc domain is one of
the most anticipated arrivals for the city
and the Internet at large. There is no
shortage of New Yorkers ready to claim
their exclusive .nyc identities online, and
this is their chance to reserve their piece
of this city’s valuable digital real estate.”
Mayor Bill de Blasio (May 5, 2014)

11.
Right of the Dot Now Open
• IDN’s:

12.
The right of the .DOT – it’s not for
everyone
• Application Fee is $185,000 + $2M (liquid)
to support registry. Super Expensive!
• Have technical ability to run registry
• The dawn of “Donuts”:
- 307 new domain apps
- Raised over $200M

13.
Who is Allowing/Doing This?
• The International Corporation for Assigned
Names and Numbers (ICANN)
• ICANN is charged with administering domain
names/numbers online via “multi-stakeholder
model”

14.
New gTLD Program Status:
• 300 Added Online
• 177 Applications Withdrawn
• 4 Rejected (Amazon, Patagonia included)
• 672 applications still waiting

15.
Not all good news – more space
= more problems… not just
someone registering
www.yourbusiness.sucks

16.
Monitoring Your Name/Brand Is
About Protecting Your Business,
Because:

17.
Cybersquatting

18.
Phishing and Spear Phishing

19.
Mirror Sites

20.
Ways You Can Protect Yourself:
• Trademark Clearinghouse (TMCH)
• Uniform Rapid Suspension (URS)
• Uniform Domain-Name Dispute Resolution
Policy (UDRP)
– All are much cheaper than litigation

21.
Trademark Clearinghouse (TMCH)

22.
Uniform Rapid Suspension (URS)
• URS deals with CLEAR (i.e. identical)
cases of infringement.
– Immediate suspension of the domain
– www.facebook.pw first URS case

23.
UDRP – Domain Arbitration
• Domain Name Arbitration mechanism
– Not new, has been around since 1999
– Thousands of UDRPs have been
filed/decided
• Effective, focused way to get an infringing
domain name, w/out litigation (no
damages)
– Example: googleglass.com; pepsisoda.com;

24.
Takeaways For Entrepreneurs:
• You can protect our business/revenue without
busting your budget and spending thousands of
$$$. You don’t need a lawyer for this.
https://www.flickr.com/photos/murplejane/3093068185/

25.
Opportunities Abound!
• For start-ups and small businesses looking
for good domain names, new choices for
domains are a tremendous opportunities:
– new connections
– new markets
– new customers.

26.
Play Some Offense!

27.
Play a Little Defense!
https://flic.kr/p/4MFFkw

28.
Focus: “Search” is the key!
• No way to know how search algorithms
may be affected by the onslaught of new
registries.
• However, search WILL evolve, and may
become more niche - search engines w/in
registries could be an important way to
search in future. .NYC or .CLUB, future of
search?

29.
• We monitor, lock down, and recover your
brand name, trademark or domain name
online.
• Think of us as a kind of “life lock” for
domain names

30.
Dashboard and Monitoring
Look for variations and
infringements 24/7/365
• Actively Search Your
Business Name, URL and
multiple Variations
• Alert you when there is a
match
• Connection to submit to
Trademark Clearinghouse,
and to create Arbitration
Documents (Links during
Beta – Integration Soon)

31.
24/7/365
• From .Com to
.Company,
.Bike, .Club,
.Photo or .Sexy,
we’ve got your
.Back

32.
The D Team!
• David Mitnick – Founder, IP lawyer for 10
years, specialist in Internet Law
• Howard Greenstein – COO – Microsoft,
Startups, Writer and Professor
• Team includes startup veterans from
Microsoft, SocialText, multiple startups, and
programmer wrote the book on HTML and
CSS

33.
Facebook.com/DomainSkate
Twitter @DomainSkate
help@domainskate.com

34.
Use code DOMSK8
for 2 months free!
For members and friends of