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Infographic: DC vs Marvel – The Battle of Brands

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Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.

Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.

Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.

The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.

With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.

We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.

Published in: Marketing
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Infographic: DC vs Marvel – The Battle of Brands

  1. 1. DC (Detective Comics) was formed in The rivalry started with comic books and as the technology grew it transcended to the big screen and video games, and finally a full on digital marketing war '| IAIVH SA )0 DC’s first big MarveI’s first big successes successes were were Fantastic Superman Four '” 1938 in 1951 and Batman in 1939 Spider-Man §pgfl]E| fi [mm in 1962 and The X-Men %El4][§[‘'] in 1963 MarveI’s first big screen movie was 1986’s Batma“ "'9 M°"i°§ . .'. ".. °‘. 'll‘. "‘? .'. .."‘_9.DF'. ?". § DC was first to have a big screen success Superman franchise started in 1978 (C) Batman franchise started in 1989 TV‘ the biggest hits of all-time were released: MarveI’s The Avengers became the 3rd biggest box 1th office hit of all-time Marvel: 39 Movies, DC: 21 Movies, 32 have crossed 14 have crossed the $100 million mark the $100 million mark First video game released by First video game released by DC - Supermen in 1979 Marvel - Spider-Man - 1982 g Marvel’s last known console game, The Amazing Spider-Man 2, was released in'2014 and had a 52/100 score on Metacritic While DC remains way back with close to 1 million in organic search References http: //www. ultimatem ovierankings. com/ marvel-movies-vs-dc-movies/ http: //www. fool. com/ investing/ general/2015/O3/28/marve| -vs-dc-can-you-guess-which-is-the-better-bus. aspx https: //www. semrush. com/ biog/ d c-vs-marvel-a-digital-marketing-showdown/ http: //www. cracked. com/ funny-6460-marve| -vs-dc/ http: //www. dai| yd ot. com/ opinion/ marvel-dc-comics-video-games/ http: //blog. taIkwa| ker. com/ en/ marveI-dc-comics-socia| -media-batt| e/ https: //en. wikipedia. org/ wiki/ List_of_video_games_based_on_DC_Comics https: //en. wikipedia. org/ wiki/ List_of_video_games_based_on_Marve| _Comics http: //www. metacritic. com/ game/ playstation-4/the-amazing-spider-man-2 lnfographlcby 0 domain. me

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