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Plantilla para KPIs

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Plantilla para facilitar la monitorización y auditoria de la Estrategia de Márketing en los Social Media en base a nuestras KPIs y objetivos

Published in: Business, Technology

Plantilla para KPIs

  1. 1. PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA Informe de métricas y KPIsEmpresa: Mes:Fecha: VISIBILIDAD 1st week 2nd week 3rd week 4th weekFollowers.................................................................Fans.........................................................................Clicks.......................................................................Retweets..................................................................Alcance (TweetReach)............................................Bookmarks..............................................................Inbound links...........................................................Subscribers.............................................................. INTERACCIÓN/FIDELIZACIÓN 1st week 2nd week 3rd week 4th weekMenciones...............................................................Favoritos..................................................................#FF...........................................................................Compartido..............................................................Comentarios............................................................Megusta...................................................................Páginas vistas..........................................................Visitantes únicos.....................................................Enlaces entrantes.....................................................Tiempo en la página................................................Media de Páginas vistas..........................................Porcentaje de Rebote............................................... @doloresvela
  2. 2. PLANTILLA PARA KPIs ---- COMMUNITY MANAGER ---- PLAN SOCIAL MEDIA INFLUENCIA 1st week 2nd week 3rd week 4th weekSocial Mention........................................................Klout........................................................................Evangelizadores......................................................Comentarios positivos.............................................Comentarios negativos............................................Respuestas a interacciones...................................... ROI 1st week 2nd week 3rd week 4th weekConversiones en venta.............................................Usuarios registrados................................................Leads.......................................................................Coste de Leads........................................................LVC.........................................................................Nota: los números en Rojo indican descenso en el valor, en Verde aumento, y en Negro neutro. @doloresvela

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